The Business of Health Research Network held its Charles Perkins Centre Research Node Inaugural Event at the University of Sydney Business School's CBD Campus.
The Business of Health Network works to address issues around wellbeing from a business perspective.
There is an observed positive correlation between health and economic prosperity which is not well understood. This Network will foster research connections to provide greater understanding in the connections between health and economic prosperity, exposing synergies and identifying contradictions in this area.
The Overall Mission of the Network is:
Big food and drink companies are under fire from health advocates and parents for bombarding children with junk food advertising and sophisticated marketing techniques.
Tackling obesity must move beyond the individual - but the corporate world is yet to step up to the plate. Professor Corinne Mulley wants Big Business to put its money where our mouths are.
University of Oxford - Unit for Biocultural Variation and Obesity
Associate Professor Teresa Davis describes an encounter she has on a train with a parent who placates her small child with an iPhone game. It draws her into thinking about mobile apps and games, which are today almost unregulated forms of social marketing.
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