Health, Marketing and Public Policy: The Case of Tobacco in Canada

23rd May 2013 11:00am-12:30pm

A/Professor Tim Dewhirst Guelph University

Response from Members of the Business Law Group: Prof. Gail Pearson and Ms. Mary Wyburn on Implications of Plain Packaging legislation in Australia for FTAs and Trade Mark law

Timothy Dewhirst is an Associate Professor in the Department of Marketing and Consumer Studies at the University of Guelph in Canada. His research interests include brand strategy, sponsorship-linked marketing, social marketing, and marketing and public policy. He is an Associate Editor of the British Medical Journal publication, Tobacco Control, and he also serves on the Editorial Review Board for the Journal of Public Policy and Marketing. Additionally, he served as an invited consultant for the WHO, in which he was named as an expert for the elaboration of a template for a protocol on cross-border advertising, promotion, and sponsorship (with respect to the Framework Convention on Tobacco Control). In 2004, he was a Canada-U.S. Fulbright Scholar, with the University of California, San Francisco (UCSF) serving as a host institution.

Summary:

The first in the series of 'Conversations on Health and Business' had for a theme "Health, Marketing and Public Policy: The Case of Tobacco in Canada". Associate Professor Tim Dewhirst of Guelph University, Canada outlined the case for 'plain packaging' of Canadian Tobacco. He is he served as an invited consultant for the WHO, in which he was named as an expert for the elaboration of a template for a protocol on cross-border advertising, promotion, and sponsorship (with respect to the Framework Convention on Tobacco Control).A/Prof Dewhirst spoke of the reasons why the plain packaging approaches worked in the 'test case' of Australia. Using a historical timeline and archival data from the Tobacco companies (documents and memos etc) about its use of advertising to vulnerable groups, A/Prof Dewhirst outlined the case in favour of the plain packaging legislation. The Response from Members of the Business Law Group: Prof. Gail Pearson and Ms. Mary Wyburn on 'Implications of Plain Packaging legislation in Australia for FTAs and Trade Mark law, centred around the?? breaking of conditions of the Free Trade Agreement which was the result of the plain packaging case in Australia. This lead to a lively discussion from around the table from both perspectives. Was the negative of breaking the agreements worth the effect of plain packaging in reducing smoking amongst our populations? Perspectives from the marketing, law and Work perspectives were exchanged.