ITLS announced as recipient of 2018 ARC Discovery Project grant

13 Nov 2017

The Dean of the Business School announced this week that two ITLS academics have been successful in securing $462,480 in funding from the latest ARC Discovery Project round. Professor Michiel Bliemer and Honorary Professor John Rose of the University of Sydney (and Director, Centre for Business Intelligence and Data Analytics, UTS), along with collaborators Professor Harmen Oppewal and Associate Professor Emily Lancsar from Monash University, celebrate their success with only eight other projects nationally in the Commerce, Management, Tourism and Services field of research; attesting to the high level of competitiveness these esteemed grants generate.

The project, Improving external validity of stated choice experiments aims to deliver more accurate estimates of choice behaviour by reducing biases due to choice task complexity in surveys as well as design artefacts. Extracting ‘true’ preferences is challenging, not only due to possible hypothetical bias, but also due to increasingly complex choice tasks and the existence of design artefacts. This project will investigate the latter two in the context of marketing, transport, health and environmental economics and proposes new methodologies to extract preferences that more closely reflect true behaviour in real markets. Congratulations to everyone involved.