Master of Marketing - Program Overview
A Strategic Program for Tomorrow's Leaders
More than at any other time in history, our society is driven by business. Today's world revolves around business and the centre of business is marketing.
More than ever, organisations need leaders who understand the strategic marketing issues that directly affect company performance. The Master of Marketing program is designed to develop managers who will take a central role in helping to resolve the marketing issues that increasingly feature high on the corporate agenda. It produces graduates with the ability to tackle these critical business decisions head-on.
The input of industry in the development of the program is pivotal to its relevance. The program was developed by the University of Sydney with extensive advice from prestigious business leaders, to ensure that it meets the real needs of contemporary business.
Is this marketing program for you?
If you're an experienced manager wanting to pursue a career in marketing, the Master of Marketing is essential for you. Even if your aim is to specialise primarily in another area of business, the marketing knowledge you'll gain from this program will be invaluable. And if you have your sights set on senior management, a solid professional marketing background will provide the springboard you need.
The close involvement of top frontline marketing professionals in the development of this program makes it one of the most cutting-edge and industry-relevant marketing degrees in Australia, and one that is very attractive to major organisations looking to employ the business leaders of tomorrow.
The program
The Master of Marketing can be completed in one year of intensive full-time study, including the usual two semesters as well as a session each of Summer and Winter School. Alternatively, it may be completed over two years of part-time study. It equips students with the skills and knowledge necessary to reach top management in their chosen field.
Throughout the program, students work directly with real companies - whether their current employer or another company of their choice - on real business problems.
Small class sizes
Each intake comprises a select group of around 30 talented and likeminded professionals, who come together to share their experiences in an inspiring environment. This is a unique learning and professional development opportunity.
Unlimited opportunities
Students develop a broad and strategic perspective of marketing, and develop skills critical for leadership. Their employers also benefit as they grow both professionally and personally to become more motivated and knowledgeable.
Each student is assigned a personal mentor from an academic or business background. This provides an opportunity to gain one-on-one advice from an experienced marketing expert throughout the course.
Students study all aspects of strategic marketing and how it contributes to the changing face of business in both the Australasian and the global contexts.
A significant part of the program involves project-based work with a real company, putting new knowledge into practice in the real world.
Program objectives
Participants in this program will:
- acquire an in-depth understanding of strategic marketing issues critical to the success of business
- develop the strategic skills required for analysing problems and making effective decisions
- be able to lead project teams focused on real marketing issues
- benefit from the experience of leading academics and industry specialists
- learn in the creative environment of Australia's premier university
Why study at the University of Sydney?
The University of Sydney Business School combines intellectual rigour with vibrant social and networking opportunities. It provides an environment that will feed your enthusiasm, inspire your imagination and spark your curiosity.
Our teaching staff are also researchers at the forefront of their field and business leaders at the leading edge of practice. So if you study with us, you'll learn from the people who set the agenda.
We are one of the only two business school in Australia to have earned dual accreditation from AACSB International for both business and accounting programs, as well as EQUIS accreditation from EFMD.