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Master of Marketing - Program Overview

The University of Sydney Business School's Master of Marketing program is designed to develop managers who will take a central role in helping to resolve the marketing issues that increasingly feature high on the corporate agenda. It produces graduates with the ability to tackle these critical business decisions head-on.

The program was developed by the University of Sydney Business School with extensive advice from prestigious business leaders, to ensure that it meets the real needs of contemporary business, making it one of the most cutting-edge, industry-relevant marketing degrees in Australia.

The program

The Master of Marketing can be completed in 1-1.15 years of intensive full-time study, including the usual two semesters as well as summer and winter sessions the following year. Alternatively, it may be completed over two years of part-time study. Many students continue their career while studying on the program and this option allows them to take their new learning and apply it to their workplace. Students can join the program in both March and July allowing flexible study options.

The program has been designed to provide our students with a solid foundation of theory, and opportunities to apply that learning by working directly with real companies - either their current employer or another company of their choice - on real-world business problems. Each student is also given the opportunity of working with a personal mentor from an academic or business background. This provides an opportunity to gain one-on-one advice from an experienced marketing expert throughout the course.

The number of places in the program is capped at approximately 40, ensuring that each student completes their studies surrounded by like-minded and talented professionals.

Unlimited opportunities

Master of Marketing students build a broad and strategic perspective of marketing, and develop skills for leadership, which are both highly regarded by employers and critical for professional success. Employers also benefit from engagement with the program through the integrated project work.

By the completion of their degree, Master of Marketing students will have acquired an in-depth and highly marketable skillset that allows them to excel in their chosen career, with the ongoing benefits of having studied at the Business School.

The Business School combines intellectual rigor with vibrant social and networking opportunities. It provides an environment that will feed your enthusiasm, inspire your imagination and spark your curiosity.

Our teaching staff includes both academic researchers at the forefront of their field as well as experienced business leaders who are experts in specific areas of marketing practice. It is this blend of perspectives that makes the learning on the program so valuable to marketers. Business School students learn from the people who set the agenda.


The program is accredited by the Australian Marketing Institute and is reviewed regularly to ensure the content of the program is relevant to industry needs. For more accreditation information, please refer to the AMI website.

The University of Sydney Business School is recognised internationally and ranks beside some of the best business schools in the world. We are the only Australian business school to achieve membership to CEMS, the Global Alliance in Management Education, in addition to international accreditation from AACSB and EQUIS.

Get real experience on the job

Our aim is to help talented people to advance their career in marketing, particularly within the company they currently work for, and to prepare them for top management jobs in all areas of business. We achieve this through providing genuine marketing experience by working on current projects with real-world companies ideally, the current employer of each student.

We encourage our students to engage their employer with their studies, providing hands-on learning for program participants and enhanced marketing insights for the company. For more information on how to gain the support of an employer, please contact our Program Director.

Benefits to employers

The University of Sydney Business School encourages employers to support their best and brightest throughout this program. In return, they will bring with them renewed motivation, new knowledge and enhanced skills.

The Master of Marketing program focuses on the latest strategic knowledge of contemporary marketing issues and offers a unique opportunity to study and apply in-depth the latest marketing practices. Employers have opportunities to ensure that the program works to their mutual advantage, as many of the units of study are project-based and aimed at capitlising on challenges and opportunities that they are likely to face in their actual working life.

There is a range of ways employers can contribute to the Master of Marketing experience including:

  • financial support of tuition fees
  • providing a flexible work schedule
  • assisting in selecting project topics
  • providing access to company resources for study purposes
  • participating in assessing final student projects.

For more information on how to become involved, please contact Associate Professor Pennie Frow, Program Direction for the Master of Marketing.

International experience

A unique feature of the program is the opportunity for students to travel overseas as part of the International Consulting Project.

This option offers students an insight into the business environment in another country. Each year we select a country that offers a rich learning experience for students, choosing a country which contrasts with Australia in terms of growth and market maturity. For example, in recent years students have travelled to France, Brazil, India and Vietnam. Industry contexts have included investigating the marketing issues facing a mature winemaking industry and exploring the challenges of companies within an emerging market. In 2015, we will select another country that offers significant learning benefits for our students, in terms of extending their knowledge of marketing in another county as well as exploring cultural and social issues.