Teaching Staff
Honorary Associate Professor Terry Beed
Program Manager
Dr Terry Beed is an Honorary Associate Professor in the Business School. He was formerly Head of the Discipline of Marketing and Associate Dean of the Faculty of Economics and Business. His teaching and research interests are in the field of quality assurance, ethics and regulation in marketing. In a long career in business, Terry has served as the Independent Auditor for the Australian and New Zealand television and radio broadcasters, newspaper and magazine publishers. He has also acted as Independent Code Reviewer for the Australian Association of National Advertisers and the Association of Market and Social Research Organisations. He has published several books and articles on marketing and opinion research. Terry also was Research Director of News Limited and Founder and CEO of the ANOP Poll. He was Foundation Director of the University of Sydney Sample Survey Centre and later, worked at KPMG Management Consultants, Sydney.
Professor Donnel Briley
Professor of Marketing
Teaching: Innovative Marketing Strategies
Donnel is currently Chair of the Discipline of Marketing in the Business School and gained his bachelor's degree and PhD in Marketing at Stanford University. He was a winner of the Robert Ferber Award, and serves on the editorial boards of Journal of Consumer Research, Social and Personality Psychology Compass, and Asian Journal of Social Psychology. Prior to joining the University of Sydney Business School, he served on the faculty at the Hong Kong University of Science and Technology. Donnel studies consumer choice and international marketing issues, areas in which he became interested as a consultant with PricewaterhouseCoopers, San Francisco. Currently, his efforts focus on understanding the influence of culture and ethnicity on consumers' judgments and decisions. In particular, his research examines the content of the socio-cultural knowledge held by different cultural groups, and the conditions under which this knowledge is brought to bear during decision making. This work is relevant to marketers and policy makers interested in better understanding how to best address and serve consumers across cultural boundaries.
Marylouise Caldwell
Associate Professor in Marketing
Teaching: Contemporary Consumer Insights
Marylouise's research focuses on two distinct areas: social class and/or gender and consumption and how vulnerable consumers, notably those living in disadvantaged situations, access life necessities. Her research manifests as written journal articles, book chapters and films. She has been awarded 6 international awards for her film works. Her current research focuses on HIV/AIDS activism in Botswana, notably HIV+ consumers who participate in beauty pageants intended to reduce the stigma associated with HIV/AIDS. In this research she highlights the different roles and activities adopted by these activists and how they evolve from everyday folk to become publicly accountable activists fighting for health consumer rights. Another of her projects concerns how Cambodian children raised in western childcare centres are reintegrated back into their society upon reaching adulthood.
Susan Carter
Industry Special ist Lecturer in Marketing and Business Law
Team Teaching: The Regulatory Environment and Ethics
Susan is an experienced commercial solicitor having worked in a major commercial practice, as in-house counsel for a media company as well as being seconded for a period of government service with the Australian Film Commission. Beginning her professional life with the Federal Court, Susan has used her legal expertise both in practical commercial applications and wider policy issues, including groundbreaking work drafting the first film co-production agreements between Australia and France. A national and international conference speaker who has served on a number of boards and committees (including the Family Law Council of Australia and the Examinations Committee of the Legal Profession Admission Board), Susan is currently involved in legal education and has held appointments with the Law Extension Committee of the University of Sydney as well as teaching in the Business School.
Kathryn (Kate) Charlton
Industry Specialist Lecturer in Marketing
Teaching: Integrated Marketing Communications
Kate left Canada and a successful career within the transport and tourism industry there to pursue a career in the advertising industry in Australia. Here, she has had roles in strategic planning, business development, and account direction within leading advertising, digital and design agencies ' including Saatchi & Saatchi. Returning to academia in 2009, Kate has been researching the phenomenon of brand learning in video games. At the same time, she has been sharing her in-depth practical industry knowledge and experience by developing and teaching new advertising and marketing communications units of study in the University of Sydney Business School.
Neil Doyle
Industry Specialist Lecturer in Marketing Team
Teaching: Consulting Business Project
Neil is a behaviour strategist with a wide range of experience in developing and using innovative research methods over the last 20 years. Neil has worked with many of the world's largest brands across Asia Pacific as well as in the UK. Client-side with Coca-Cola Far East, he was responsible for providing factbased strategic marketing direction across much of South East Asia. Agency side he has held senior positions with ACNielsen, InsightAsia and Millward Brown. He is currently the Principal of DeltaMV Knowledge Solutions. Neil also has extensive experience of health and social research. He has worked as a research and communication consultant on projects with World Health Organization, United Nations Population Fund and CARE Australia. Neil's Doctoral thesis examines the role of communication in public health in Vietnam.
Colin Farrell
Industry Specialist Lecturer in Marketing
Teaching: Marketing Research for Decision Makers
Colin is an experienced marketing research and management consultant with extensive commercial experience in the hospitality and gaming sectors, as a consultant for a corporate advisory firm. In addition, he has a strong academic background currently participating in a doctoral degree program, being published in a range of academic journal and conference proceedings as well as previously being a unit-of study co-ordinator at the University of Sydney's Master of Commerce program. Colin has applied his academic teachings into his commercial practices, previously participating as the industry partner in an Australian Research Council Linkage
Project with University of Sydney. Currently, Colin is working as a senior manager of a multi-venue hospitality enterprise as well as teaching in the Master of Marketing program.
Geoff Fripp
Industry Specialist Lecturer in Marketing
Teaching: Evaluating Marketing Performance
Geoff has 25 years marketing experience working for organisations such as Telstra and St George Bank. During his distinguished corporate career, he has worked hands-on in most specialty areas of marketing, as well as holding senior strategic roles. He has also held several adjunct teaching appointments since 1988, with the Australian Institute of Management, the University of Sydney Centre for Continuing Education and the Business School. Geoff is the author of The Practical Marketing Workbook and is one of the local authors for the Australian edition of Solomon's basic marketing text. In addition, he has prepared a variety of online study materials for several textbooks and has written numerous case studies for Phillip Kotler's Marketing series of widely adopted introductory text books in Australia. Geoff brings a wealth of practical experience to the Marketing Discipline and the Business School.
Associate Professor Pennie Frow
Progra m Director Ma ster of Marketing
Teaching: Internal Marketing and Team Teaching the Consulting Business Project
Dr Pennie Frow teaches post graduate and executive marketing courses in the Business School and is the Director of the Master of Marketing Program. Before embarking on an academic career, Pennie worked in South East Asia as a buying agent for leading US retailers and then as MD for a distribution company in California. Later, on returning to the UK, she was the Marketing Director for Europe's largest conservation charity. Pennie holds a PhD from the School of Management, Cranfield University and her main research interests are in the areas of marketing strategy and relationship management. She has a special interest in issues relating to innovation and value co-creation and currently is exploring this topic in the context of market networks. This work is especially relevant to companies seeking to engage their customers and stakeholders in value co-creation.
Janine Hendry
Industry Specialist Lecturer in Marketing
Teaching: Marketing in the Global Economy
Janine has extensive teaching and business experience. Prior to taking up a position as Senior Lecturer in Marketing at Monash University in Melbourne she worked as a Market Analyst at the Head Office of the Sanwa Bank in Osaka. She has also worked with a leading Japanese film production company. Janine is a fluent speaker of Japanese. Janine has consulted widely with the business sector. She believes technology is changing both the nature and the structure of markets at the global as well as the national levels. In doing so, it is also changing the nature of consumption. For marketing strategists to fully understand the implications of the unique culture where products are marketed, the detailed nature of the act of consumption must be understood. In her recent research, gender has been identified as both an influencing behaviour and a clear determinant of outcomes. Furthermore, technology development and use is to a large degree gender driven; such that women and men consume technology in distinctly different ways. Janine's research focuses on the unique ways in which women consume technology, and how the resulting consumption patterns influence the development and diffusion of services within the global context. Since moving to Sydney, Janine has continued her research in these areas as well as teaching in the Business School's Master of Marketing Program.
Jacqueline Mees-Buss
Industry Special ist Lecturer in Marketing Team
Teaching: Consulting Business Project
Jacqueline started her management career as a graduate trainee with Unilever in her country of birth, the Netherlands. Since that time she has worked as a senior executive for large multinationals in Europe, Asia and Australia. Her areas of expertise are strategic marketing, innovation, branding, and corporate social responsibility. She was working as Strategic Marketing Services Director for the Goodman Fielder group when the company was taken over by Burns Philp in March 2003. Since then, she has worked as a marketingconsultant and corporate trainer for a wide range of clients including Westpac, CBA, Dairy Farmers, and Colgate-Palmolive. She has been combining her consultancy with lecturing and is currently working on a PhD in International Business (global branding and CSR) at the University of Sydney Business School.
John Sergeant
Vice-Principal of St Andrews' College in the University of Sydney
Industry Specialist Lecturer in Marketing
Team Teaching: The Regulatory Environment and Ethics (Team Leader)
John has worked in market and social research for over twenty years and was President of AMSRS (the professional association for researchers) from 2000 to 2004, leading a number of changes to the research profession in the areas of ethics, privacy, professional accreditation, regulatory affairs and quality assurance. He was subsequently elected as the youngest-ever Fellow of the Society and received the NSW Consumer Protection Award and an Australian Privacy Award for his services to research participants' privacy. John has held a number of senior positions in the market and social research profession, having been managing director of a number of small, medium and large Australian firms, as well as being a director of a multinational research business. Since 2003 he has been the Vice-Principal of St Andrew's College, within the University of Sydney. John holds a BSc in biological sciences and a BA with first class honours in Psychology, both from the University of Sydney. His research interests include road safety, public health, social welfare, electoral matters, taxation and education.
Associate Professor Catherine Sutton-Brady
Teaching: Marketing in the Global Economy
One of the most awarded of the Marketing Discipline's teaching faculty, Catherine recently received the 2011 Pearson Education Australia New Zealand Marketing Academy's Distinguished Marketing Educator of the Year Award. Catherine began her career in industry, working with a large multinational company in Europe. Since her return to academia she has taught extensively at undergraduate and postgraduate level, both locally and overseas. Her teaching is predominantly in international marketing and business to business marketing. She values innovation in teaching and constantly strives to improve her courses and maintain student interest and enthusiasm in learning. Her research interests also lie in the area of business to business marketing and international marketing. She has published in these areas as well as in the area of higher education and assessment.
Mary Wyburn
Senior Lecturer in Business Law
Team Teaching: The Regulatory Environment and Ethics
Upon admission to legal practice, Mary worked as a Solicitor in Baker & McKenzie's Sydney office and later as a Legal Officer with the Australian Copyright Council. She now lectures in Business Law in the University of Sydney Business School. Mary has acted as a consultant to copyright industry organisations including those in the music and publishing fields. She remains involved with the legal profession through her work as revising examiner in Intellectual Property Law for the New South Wales Legal Profession Admission Board. Mary's research interests are primarily in the area of intellectual property law, in particular copyright, as well as in insolvency law.