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Current Staff Research Profiles

Name Subfield(s) Research Techniques Example Research Interests Preferred Student Qualities Current Status

Donnel Briley
Professor

Consumer Behaviour

Empirical testing using experimental methods

Donnel's research focuses on understanding how socio-cultural experience shapes consumers' minds and affects their decisions, and uses approaches from the behavioral decision making and social cognition domains.

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Research streams he has pursued have examined: Conditions under which a person's cultural experience and related knowledge are brought to bear for making judgments and decisions; this work has helped to answer the question: "When does culture matter;" Influence of culture and identity on perceptions of the inter-relationships of events across time, Effects on health behaviors (e.g., overeating) of culture and ethnicity.

Potential PhD students should have some knowledge of and interest in Psychology, and a willingness to engage in quantitative data analyses.

Taking on students

Elizabeth Cowley
Professor

Consumer Behaviour

Empirical testing using experimental methods

Elizabeth's research focuses on understanding how consumers remember previous consumption experiences and how deceptive experiences are stored in memory.

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Research streams she has pursued have examined: Conditions under which a person's memory of a previous experience is distorted, How consumers remember the lies they have told, How rumination affects future consumption experiences, How the attitudes of others affect consumers thoughts and behaviours.

Potential students should have a strong background in cognitive and social psychology, knowledge of experimental design, and excellent quantitative data analysis skills.

Not currently taking on students

Ellen Garbarino Professor

Consumer Behaviour:

Empirical testing using experimental and survey methods

Ellen specialises in consumer decision making and behavioural economics.

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Some of Ellen's current projects include: Materialism and status consumption (e.g., the drivers of materialism across cultures), The relationship between price and quality (e.g., the role of status versus quality in determining price, has the search capability of the Internet improved the price/quality correlation), Wait time experiences (e.g., how does having an appointment effect the wait time expectations and experience, does waiting change behaviour), Risk attitudes and risk taking (e.g., biological, psychological and sociological determinants of risk attitudes and gender differences in risk attitudes), Blood donation behaviour

Ideal candidates would have interest in Marketing with some Psychology and Economics background, with strong data analysis skills or an openness (and potential) to learning them)

Taking on students.

Ian Wilkinson Professor

Strategic Marketing

Uses systematic event histories to model market dynamics using agent-based simulation models

Ian's research centres on the dynamics and evolution of marketing and business systems and methodologies associated with researching and modelling these phenomena.

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A particular focus is on the development and management of interfirm relations and networks in domestic and international business and the dynamics of markets and industrial networks; viewing this from the perspective of complexity science theory. Social network theories and methodologies as well as simulation methods play an important role in this. Ian is engaged in undertaking systematic event histories of the evolution of business relations and networks and marketing systems and modelling their dynamics and evolution using agent-based simulation models, which he believes are about to revolution the way we do social and business science, i.e. Computational Business Life. Other areas of interest in which the focus is also on the dynamics, processes and mechanisms of change, rather than the more usual survey and variables-based, SEM type research based on comparative static thinking, include: Other areas of interest include: a) the internationalisation of firms and the international opportunity recognition and entrepreneurial process; b) the processes of innovation and creativity in business and consumption; c) business to business marketing; d) beer marketing; d) ultimate consumption, understanding the consumption processes of the super-rich in which price and cost mean nothing but time, knowledge and skill costs mean a lot.

Other interesting topics will of course be given due consideration because Ian reads quite widely and is an old fart, but young at heart, and he likes to find out about new things and idea and methods. If you are interested to explore doing research with Ian check his Sydney University webpage and send him an email. He is quite friendly and approachable and has been interacting with research students of your age for over 40 years.

Interested in students that have some higher level object oriented programming skills, such as java, C++ or NetLogo. However, open to other topics and methods.

Taking on students

Teresa Davis Associate Professor

Consumer Behaviour from a consumer culture perspective

Uses an array of qualitative methods, primarily an ethnographic and socio-historical approach using a Discourse analytical frame for analyses

Teresa's main research interests lie in two areas. The first is in children as consumers, of particular interest is the relationship between advertising and marketing of food and the rising levels of obesity in children.

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Teresa has studied how children understand rewards for healthy eating and the relationship between exposure to Food advertising and food choice.

The second area is culture and consumption. Specific areas of research examining how children and families are represented in advertising and how food consumption patterns have changed over time, inter-generationally and across cultures.

Ideal candidate would be a marketing major with a minor in anthropology or sociology or media culture theory- with a good foundational reading of sociological methods and philosophies

Potentially taking on ideal students

Pennie Frow
Associate Professor

Strategic Marketing

Pennie's main research interests are in the areas of services marketing relationship marketing, and customer relationship management.

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Pennie has a special interest in issues relating to internal marketing and its impact on customer relationships.

Currently, she is exploring value co-creation in the context of customers and other stakeholders.

Potential students should have an interest in using exploratory qualitative methods and ideally a background in social psychology.

Taking on students.

Paul Henry
Associate Professor

Consumer Behaviour

Uses an array of qualitative methods

Paul's current research explores the sources of strong consumer-brand relationships, brand community, social and cultural bases for segmentation, consumer financial decision making, and changing consumer identities.

Strong academic background in Marketing, Sociology, Cultural Studies or Anthropology

Taking on students

Catherine Sutton-Brady
Associate Professor

Strategic Marketing

Uses both quantitative and qualitative methods

Catherine's research focuses on business-to-business marketing and the importance of relationships and networks for companies. She is currently focussing on the Service sector and investigating the impact of relationships and networks on business performance.

Taking on students interested in Business-to-Business Marketing

Marylouise Caldwell
Senior Lecturer

Consumer Behaviour

Empirical testing using qualitative (exploratory, interpretive & videographic) and quantitative (survey) methods

Marylouise's academic interests involve:

Transformative consumer research which involves conducting research to improve consumer welfare across the globe.

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For further information visit the Association for Consumer Research website. (To see a latest piece of videographic research in this research area, see the Walk the Talk documentary )

Consumer culture which focuses on consumer identity projects, marketplace cultures, the socio-historic patterning of consumption and consumer interpretation of mass-mediated ideologies. For further information visit the Consumer Culture Theory website (see CCT publications section in particular).

Potential students require an outstanding academic record in marketing, psychology, sociology or cultural studies.

Taking on students

Steven Lu
Senior Lecturer

Quantitative Marketing

Econometric modelling of historical data

Steven's research interests are promotion, rewards, sales force management, consumer dynamic choice and brand equity.

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Steven has been using (structural) econometric models to deal with real company data. This approach enables researchers (managers) to make marketing decisions based on company's historical data.

Degree in Economics (preferred), Statistics (preferred), Computer Science, or Engineering. Strong experience in econometrics (statistics),

keen to take on students

Rohan Miller
Senior Lecturer

Consumer Behaviour

Rohan's research seeks to better understand consumer adoption processes, the role of habit in consumption, problem consumption and how marketing variables such as promotion may influence consumption.

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Rohan's current studies investigate dynamic and controversial product categories such as gambling, alcohol and electronic commerce. Rohan is also working to develop and evaluate online role-plays as tools for teaching and research.

Ranjit Voola
Senior Lecturer

Strategic Marketing

Using both qualitative (case studies) and quantitative methods (Partial Least Squares) in examining organization's strategies

Ranjit specialises in international marketing, political marketing and non-profit marketing.

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Ranjit's research examines how firm capabilities, such as market orientation and ambidexterity facilitate superior firm/non-profit organization performance.

The theoretical frameworks that are commonly used include the Resource Based View and the Dynamic Capability Perspective.

Ideal candidates would have some marketing strategy conceptual knowledge, with strong case study or structural equation modelling data skills

Taking on students as a co-supervisor or associate supervisor

Ulku Yuksel
Lecturer

Consumer Behaviour

Using experimental methods and mixed methodologies when the research question necessitates

Ulku's research revolves around the application of consumer marketing concepts in various contexts; including services marketing, international business and cross-cultural consumer behaviour.

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Specifically, she investigates the effects of culture and psychological pressure on decision-making. Consumption and managerial decision-making under various risk perceptions, such as various types and degrees of stress and uncertainty; anti-consumption and political marketing (e.g., boycott behaviour) are the sub-areas she investigates within this concept.

Current research questions: How do consumers/managers perceive stimulus and stress and react to information for their decision on action versus inaction?, How do consumers evaluate the fit (congruence) and fairness of and react to marketing strategy and manufacturing tactics? (e.g., boycotts)?, When and how does culture and self construal affect these constructs?

Ideal candidates would have interest in Marketing with some Psychology background, with strong data analysis skills or an openness (and potential) to learning them).

Taking on students

Christina Anthony
Post Doc Research Fellow

Consumer Behaviour

Empirical testing using experimentation

Christina's research examines the influence of emotion in consumers judgment and decision-making processes. She has a particular interest in how and when consumers engage in affect regulation and coping behaviour.

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Christina is also interested in the experience of moral emotions and cognitions, including the social consequences of guilt, shame and empathy. Her other primary area of interest focuses on interpersonal deception and the consequences of lying on consumers evaluations and memory. She also investigates mental simulation and how consumers use counterfactual thinking- thoughts of 'what could have been'- in order to motivate and prepare themselves for future goal pursuit.

Potential students should have a strong interest in social psychology, good knowledge of experimental design and demonstrate strong quantitative data analysis skills.

Taking on students as an associate supervisor