Faiza Kamran
PhD candidate
Primary supervisor: Dr. Teresa Davis
Co supervisor:
Secondary supervisor: Prof. Donnel Briley
Thesis topic
Profile of online deal prone consumers
Description of research
Academic qualifications
Masters of International Business (Honours) - University of Sydney, Australia
Masters of Business Administration, Lahore University of Management Sciences - Pakistan
Scholarships
Bio
I possess 5 years of professional experience with organizations such as Standard Chartered Bank, Tetra Pak, Wartsila International and University of Sydney. A search for continued personal development brought me to Australia and led me to do a Masters in International Business (Honors).
During my masters I started a community website and established a blog (http://www.topbargains.com.au). Currently, it is a leading Australian bargains and deals website in Australia and has been featured in BRW top 100 community websites list as well as national television and other media publications such as Readers Digest, the Sunday Telegraph and the Daily Telegraph.
A closer analysis of visitors paths coming on the website, showed that many bargain hunters follow unique patterns and one can tell a lot about their bargain hunting pattern. Moreover, on the basis of visitor's paths a typology of deal-prone consumers could be created in the online environment. Hence, my research is to study the deal-prone consumers in a computer mediated environment.
Publications
Conference paper
(forthcoming) "Deal proneness: Learning Curve Effect" for upcoming ANZMAC conference. The major purpose of this paper is to study the learning curve effect of deal-prone consumers.
Research interests
- Consumer behavior of Deal and Coupon Prone Consumers
- Impact of social networks (Facebook) on bargain hunting
Teaching experience
Contact details
Expected submission date Jan 2011