Zullina Shaari
PhD candidate
Primary supervisor: Prof. Charles Areni
Co supervisor: Prof. David Grant and Dr Rohan Miller
Secondary supervisor:
Thesis topic
Mass Media Portrayals of Chief Executive Officers (CEOs)
Description of research
The thesis investigates how mass media portrayals of CEOs influence stakeholders in predicting organizational success.
Academic qualifications
Master of Science in TESOL, University of Stirling, UK
Postgraduate Diploma in TESL, Institut Teknologi MARA, Malaysia
Bachelor of Business Administration, University of North Texas, USA
Scholarships
Universiti Teknologi PETRONAS
Bio
Zullina Hussain Shaari is pursuing her doctoral studies at the University of Sydney Business School. She is attached to the Department of Management and Humanities at the Universiti Teknologi PETRONAS, Malaysia. She has also worked for the Universiti Teknologi MARA, Malaysia. Prior being an academic, she was working at a branch of KPMG in Malaysia.
Publications
Conference papers
Shaari ZH and Areni C 2009 'Brand Architecture for Business Schools: Is the University or the Benefactor the Brand?', Proceedings of the Australia & New Zealand Marketing Academy Conference ANZMAC 2009 - "Sustainable Management and Marketing", Melbourne, Australia, 2nd December 2009
Research interests
- Corporate Branding
- Corporate Reputation
- Corporate Communication
Teaching experience
- Professional Communication Skills (lecturer and tutor)
- Principles of Marketing (lecturer)
- Strategic Management (lecturer)
- Corporate Communication (lecturer)
Contact details
Expected submission date Aug 2011