Facts & figures
Rankings
- =19th in the world (QS World University Rankings 2024)
- =2 in Australia (QS World University Rankings 2024)
- 92,000+ Business School alumni worldwide
Study area_
Study marketing
Explore the dynamic business field of marketing
Create value for customers, organisations and society by understanding market needs and insights – and aligning them with what companies offer.
Our marketing courses emphasise critical and analytical thinking and the practice of marketing as an applied science. It provides knowledge about consumer behaviour and purchase decision making, integrating theory and practice from many branches of the social science.
Our curriculum is grounded in the real world and emphasises interactive exercises, team building, role-playing, business planning, problem-solving, public presentations and social interaction.
Explore your marketing study options below, courses which include social media marketing, brand marketing, digital marketing, marketing data analytics and insights, and marketing strategy.
Marketing courses
You can choose to study a Marketing major or minor in:
Marketing is available as a specialisation in:
- Master of Commerce (Extension), 2 years full time
- Master of Commerce, 1.5 years full time
Marketing units of study are available in:
- Graduate Diploma in Commerce, 1 year full time
- Graduate Certificate in Commerce, 0.5 years full time
Where can our marketing courses take you?
Central to any organisation's success, highly skilled marketers have never been in higher demand, with access to an array of exciting career opportunities, including:
- advertising executive
- brand manager
- business strategist
- digital marketing specialist
- market researcher and analyst
- marketing communication specialist
- marketing director
- product manager
Dean Jones
Bachelor of Commerce (Honours) (Marketing)
“My commerce degree helped me develop the skills needed for a career across a range of industries. After graduating, I spent four years as an investment banker with Deutsche Bank in Sydney, London and New York. I am now a co-founder and CEO of GlamCorner, Australia’s largest online designer fashion rental business.”
Discover our Bachelor of Commerce