Is a Post-Grad Research Degree Right for You?
Before you commit to a post-graduate program you will want to do some research to make sure this is the right choice to serve your life goals. There are three obvious places to start your search: the Internet, current PhD students and staff, and the top journals.
Below are few links that might help both in your evaluation of whether a post-graduate degree is right for you and how best to go about getting the degree of your dreams. A number of these are focused on the North America schools, since that is the largest market, but there are still significant insights here about what is required and why one might get a degree. Views on these websites represent the views of the site owner and not necessarily those of the University of Sydney.
Some blogs about getting a PhD in Business. Typically these give some useful insights into what is involved and what it is like to be a graduate research student. Most are based on the U.S. experience, which differs somewhat from the Australian model (i.e. Australian model is typically shorter with less coursework) but they should still be helpful in assessing whether a PhD is right for you.
Other sites you might find useful in the process
- The Graduate School Lots of information about the entire process from getting into programs to getting ones career started.
- DocSIG A student run association of marketing doctoral students run through the American Marketing Association.
Talk to current students and staff
Talking to people who are already in or have completed a post-graduate program, this may seem like an obvious way to get first hand information but surprisingly few people do it. Reach out to your network and talk to as many people as you can find who have completed or are completing the type of degree you want.
Read through articles in the top journals
If you are interested in learning more about whether a post-graduate research degree in Marketing is right for you, you should explore some of the articles in the leading journals in the field. The journals listed below are some of the best in the field and represent the aspirational outlets of most academic marketing researchers. Reading these will give you an idea of what academic marketing research is at its best.
- Journal of Consumer Research
- Journal of Marketing
- Journal of Marketing Research
- Marketing Science
- Journal of Retailing
- Journal of the Academy of Marketing Science
- Journal of Consumer Psychology
Attend an academic marketing conference
Another good way to learn whether an academic career is for you, is to attend an academic conference. These are gatherings of researchers from all over the world where they present the results of their original research. Numerous academic conferences are held throughout the year in various locations some of the biggest are listed below. If you are nearby, it is worth attending to better assess whether an academic career is right for you. ANZMAC hosts the largest marketing conference, held annually in either Australia or New Zealand. ACR hosts conferences in North America, Europe, Asia-Pacific and Latin America.
Some of the more famous academic marketing conferences or their organising bodies: