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Marketing Research Students

Recently Completed PhD Theses

Candidate Thesis Title Abstract Completed Supervisor
Fabian Held Modelling the Evolution of Business Relationships and Networks as Complex Adaptive Systems Available 2013 Prof Ian Wilkinson
Fiona Quinn The Foreign Direct Investment Location Decision: A Contingency Model of the Foreign Direct Investment Location Decision-Making Process Available 2012 Prof Ellen Garbarino; Prof Chris Styles
En Li Attitudes Embodied in Eye Movements: The Reading Direction Effect 2011 Prof Donnel Briley
Marjan Jalali Attenuating Consumer Reactance to Threatening Messages: The Moderating Role of Construal Level Available 2011 Prof Donnel Briley
Sean McNally Determination of interaction effects in expectations for post-event information on memory for items in a service encounter Available 2010 Prof Elizabeth Cowley
Alex Li To stop or not to stop? - Investigating the differential effects of two self-control stategies on self-regulatory resource depletion Available 2010 Prof Elizabeth Cowley
Shuhaida Md Noor Brand Equity And Self: The Moderating Effect Of Self Relatedness On The Favourability Of Brand Associations And Brand Equity Relationship Available 2009 Prof Elizabeth Cowley
Nicole Hartley Emotional Intelligence as a predictor of job satisfaction and performance among customer service providers Available 2008 Prof Charles Areni; Dr Leanne Cutcher
Tanja Schneider Marketing Food, Marketing Health: Discursive Practices and the Formation of the Healthy Food Consumer in Australia Available 2008 Prof Elizabeth Cowley; Dr Teresa Davis
Christina Anthony The Lies Consumers Tell Available 2008 Prof Elizabeth Cowley
Natalina Zlatevska The Repletion of Self Regulatory Resources: Identifying Individual Differences Available 2008 Prof Elizabeth Cowley; Dr Paul Henry

Current Postgraduate Research Students

StudentThesis TopicDegreeSupervisor
Kate CharltonBeyond recall: Building brand equity through virtual in-game product experiencesPhDDr. Teresa Davis
Zuraidah SulaimanPerceived Risk and the Influence of Complaint Channel FailuresPhDProf. Charles Areni
Sik Chuen (Max) YuHow Regulatory Focus Affects Relative Weighting of Attribute AlignabilityPhDProfessor Donnel Briley