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Marketing Research Students

Recently Completed PhD Theses

Candidate Thesis Title Abstract Completed Supervisor
Marjan Jalali Attenuating Consumer Reactance to Threatening Messages: The Moderating Role of Construal Level Available 2011 Prof Donnel Briley
En Li Attitudes Embodied in Eye Movements: The Reading Direction Effect 2011 Prof Donnel Briley
Sean McNally Determination of interaction effects in expectations for post-event information on memory for items in a service encounter Available 2010 Prof Elizabeth Cowley
Alex Li To stop or not to stop? - Investigating the differential effects of two self-control stategies on self-regulatory resource depletion Available 2010 Prof Elizabeth Cowley
Shuhaida Md Noor Brand Equity And Self: The Moderating Effect Of Self Relatedness On The Favourability Of Brand Associations And Brand Equity Relationship Available 2009 Prof Elizabeth Cowley
Nicole Hartley Emotional Intelligence as a predictor of job satisfaction and performance among customer service providers Available 2008 Prof Charles Areni; Dr Leanne Cutcher
Natalina Zlatevska The Repletion of Self Regulatory Resources: Identifying Individual Differences Available 2008 Prof Elizabeth Cowley; Dr Paul Henry
Tanja Schneider Marketing Food, Marketing Health: Discursive Practices and the Formation of the Healthy Food Consumer in Australia Available 2008 Prof Elizabeth Cowley; Dr Teresa Davis
Christina Anthony The Lies Consumers Tell Available 2008 Prof Elizabeth Cowley

Current Postgraduate Research Students

StudentThesis TopicDegreeSupervisor
Kate CharltonBeyond recall: Building brand equity through virtual in-game product experiencesPhDDr. Teresa Davis
Belinda HeathShopping for respectability: Exploring constructs of female middle class inclusion in relationship to department store brandsPhDDr. Marylouise Caldwell
Fabian HeldDeveloping Agent-Based Models of Business Relations and Networks as Complex Adaptive SystemsPhDProf. Ian Wilkinson
Faiza KamranProfile of online deal prone consumersPhDDr. Teresa Davis
Peter McDonaldHow does equity of the supermarket parent brand influence the likely shape and success of its store brand portfolio?MPhilProf. Charles Areni
Fiona QuinnThe FDI Location Decision and ContextPhDProf. Chris Styles
Zullina ShaariMass Media Portrayals of Chief Executive Officers (CEOs)PhDProf. Charles Areni
Zuraidah SulaimanPerceived Risk and the Influence of Complaint Channel FailuresPhDProf. Charles Areni
Colin FarrellThe Illusion of Control as an Antecedent to a Gambler's Cognitive Distensions and Perceived Value JudgementsPhDProf. Elizabeth Cowley