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Marketing Seminars


The Discipline of Marketing seminar organiser is Marylouise Caldwell.

To RSVP for any of these seminars contact Bettina Leate.

Upcoming Seminars

Fri 6th February - 02:00 pm

Speaker:

Dr Kiju Jung, University of Sydney

Title:

Sustainability, Consumer Well-Being and Power/Gender

Venue:

Room 321, Level 3, Economics and Business Building (H69)

Description:

Abstract: My major area of interest lies at the intersection in sustainability, consumer behaviour and consumer well-being with three specific streams. The first research stream focuses on understanding how to better embed sustainability into human consumption practices, using theoretical approaches ranging from social information processing, risk perception, construal level theory and attitude/behaviour changes. The second research stream aims to explore human functioning and remedy human ill-being in subsistence marketplaces using psychological and sociological lenses, focusing on ecological factors such as poverty, literacy and social networks with psychological factors such as thinking styles, fate/agency beliefs, and construal levels. The third research stream focuses on the effects of power and gender in human interactions and in human-nonhuman interactions in the context of consumption, survival, risk perception, and pro-social behaviour. In the seminar, I will present one or two projects in progress for each stream of my research.

Speaker: Dr Kiju Jung Kiju (KJ) Jung is a Lecturer in the Discipline of Marketing at the University of Sydney Business School. KJ recently obtained his PhD in Business Administration from the University of Illinois at Urbana-Champaign, USA, in the area of marketing with a minor in social psychology. His work has appeared in Proceedings of the National Academy of Sciences of USA, Journal of Public Policy & Marketing, and Journal of Macromarketing. He is also the recipient of several awards such as ACR-Sheth Foundation Dissertation Award and Sudman/Sheth Award for Research Excellence in Marketing. His research interest surrounds sustainable consumption, consumer behaviour and well-being in subsistence marketplace, and risk perception.