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Marketing Seminars


The Discipline of Marketing seminar organiser is Marylouise Caldwell.

To RSVP for any of these seminars contact Bettina Leate.

Upcoming Seminars


23rd Feb 2018 - 09:00 am

Venue: The Refectory, Lvl 5, the Abercrombie Building (H70)

Speaker: Joann Peck (keynote speaker),

Title: Decision Making and Behavioural Research Symposium

Theme: Sensory Influences on the Sense of Ownership

Why sensory marketing? Find out more about this theme:

 

When
Friday, 23 February 2018 9am – 6.30pm

Where
The Refectory, Level 5
The University of Sydney Business School
21-25 Codrington Street, Darlington NSW 2006

RSVP
business.mmktg@sydney.edu.au
02 9036 9688

Keynote speaker
Joann Peck, University of Wisconsin

Joann Peck is the area and associate editor, and is in the editorial boards of some leading journals on consumer research, such as Journal of Consumer Psychology and Journal of Consumer Research.

Joann Peck, PhD, is an Associate Professor of Marketing at the Wisconsin School of Business, University of Wisconsin-Madison. Peck’s research is primarily in the areas of nonverbal communication and psychological ownership. She began her career with a focus on haptics and specifically, product touch. In the non-verbal domain, she also has projects on interpersonal touch as well as textual paralanguage (non-verbals in text). Most recently, she has been expanding her work on psychological ownership, with some projects delving into social marketing using nudges. Peck holds a Ph.D. in business administration from the University of Minnesota and B.S. from the University of Michigan. She taught high school math before earning her PhD and she is the recipient of six university teaching awards.

Symposium program PDF