Marketing is a pervasive element in modern society and is increasingly vital to the success of private and public sector organisations. The program in marketing emphasises critical and analytical thinking and the practice of marketing as an applied science. A Marketing major will give you knowledge about consumer behaviour and purchase decision making, integrating theory and practice from many branches of the social sciences. Team building presentation skills, initiative and business planning skills are important elements of the program.
Timetables for all Marketing units of study are available on the University of Sydney Business School timetable pages.
New Marketing Major Structure Reflects Industry Requirements
The new undergraduate major in Marketing now features a capstone Strategy unit in the core (MKTG3118), and new electives in Brand Management (MKTG3120), Advertising: Creative Principles (MKTG3121) and Public Relations (MKTG3119). The new structure follows a review of the major by the Discipline's Advisory Board, which is made up of some of Australia's leading marketers.