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Taking the measure of marketing

17 Feb 2010

How marketing assets contribute to shareholder value and the importance of measuring marketing performance were among the topics presented by leading Australian marketing strategist, Tim Heberden at a reception held at the University of Sydney this week.

As Managing Director of a leading global brand valuation consultancy, Brand Finance, and a renowned expert in quantifying and leveraging the value of intangible assets, Tim led a lively panel discussion about why it's a good time to be a strategic marketer.

Joining Tim on the panel was Kathy Hatzis, Head of Mulit-Brand Strategy & Architecture at The Westpac; Erica Galea, PR Comms Manager at Dyson and the faculty's own Professor Donnel Briley from the Discipline of Marketing.

The marketing reception was held to congratulate the inaugural graduands of the Faculty's first Master of Marketing program and welcome the enthusiastic 2010 cohort. A prominent group of industry partners were also in attendance at the event.

Director of the Master of Marketing Program, Associate Professor Pennie Frow, said the night was a wonderful opportunity for students to hear the latest industry developments and interact with industry leaders and their own peers.

"We feel introducing masters students to industry professionals from day one gives them an immediate opportunity to stand out from the crowd," said Pennie. "The program is deliberately quite challenging, but we don't want students to feel that they are on their own. For this reason we have attempted to create a nurturing educational environment with lots of access to people that can offer practical help."

For more information visit the Master of Marketing program website.


Left to Right: Pennie Frow, Mark Veyret (PwC) and Dr Neil Doyle (DeltaMV)


Left to Right: Tim Heberden (MD Brand Finance), Marylouise Caldwell and Master of Marketing students