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Aspiring business leaders come to campus

12 Apr 2011


A group of 50 high achieving Year 11 students from across Sydney are giving up a valuable school holiday sleep-in today to immerse themselves in university life and become business consultants.

Now in its fourth year, the Aspiring Business Leaders Program allows talented students from Sydney high schools to experience a day-in-the-life of a university student. The program continues to grow in demand as students vie for a place to participate.

This year the focal topic for the program is Corporate Reputation. After receiving an overview from academic experts about international business, strategic management and marketing in a global context, the participants will work in groups to create a public relations campaign in response to a major incident for a multinational business. The winning team will be announced at the end of the day after group presentations to a group of senior academic experts including Lecturers Sandra Seno-Alday (International Business), and William Harvey (Work and Organisational Studies) as well as Associate Professor Catherine Sutton Brady (Marketing). The students attending will also be given the opportunity to explore the University during a campus tour, and talk with student ambassadors about their experiences at university.

Students Associate Dean (Undergraduate), Philip Seltsikas said: "Our Aspiring Business Leaders program is a great opportunity for top students to sample university life. It also gives us the opportunity to showcase our campus and present the dynamic world of business and the contribution that our Business School makes to prepare students for the best possible careers."