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Doing Business in Brazil

04 Feb 2012

Doing Business in Brazil International Business Project

For two-weeks in February, an elite group of University of Sydney Business School Masters graduates will take their first steps towards discovering the potential that the emerging economic powerhouse has to offer when they participate in Sao Paulo-based Doing Business in Brazil Project, conducted in association with the Fundacao Getulio Vargas School of Business Administration, part of the CEMS Global Alliance in Management Education.

Designed to foster an understanding of Brazil's business, cultural, economic, political and social frameworks, the Doing Business in Brazil International Business Project will also see the select student body engage in exploratory action-based business projects in conjunction with five Australian companies. It's all about providing the next generation of business innovators with a practical insight into the realities of doing business in the world's seventh largest economy.

"There are so many barriers to doing business in a country like Brazil," explains group leader and academic adviser Professor Sid Gray. "To be successful, you've got to understand the culture, the social environment, the political environment, the regulatory environment. You've got to understand the competitive dynamics of the Brazilian marketplace as well as the ways in which Brazilian companies operate. Everything's different. Even shipping products there is a challenge. It's these types of boundaries that the Doing Business in Brazil project will help overcome, with the students having to take all these things into account."

Collaboration with the five participating Australian companies will be paramount to the project's aims. While on the ground, students will work with Gloria Jean's Coffees International, McWilliams Wines, Flip Screen Australia (a Wagga Wagga-based industrial screening company operating in the mining sector), Stebercraft (a Taree-based boat builder catering for clients including the police and armed services), and Zanerobe (a Sydney-based surf and street wear company).

"The students will be working on real projects, exploring the Brazilian market for potential opportunities for Australian products and services," says Professor Gray. "With all students being involved in the Masters program, they will have the chance to apply their course work to a real project in a real situation. This will give them a real learning experience on the ground. It's a huge adventure for them, and the companies involved are also very excited about the possibilities and to be working with such high calibre students."