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China Telecom, Business School to explore research opportunities

04 Dec 2012

Senior officials from one of the world's largest communications firms, China Telecom, and members of the Business School's Discipline of Marketing will explore opportunities for joint research projects and training when they meet in early December.

The 20 strong China Telecom delegation, led by the senior business manager in the Sales Planning Division of the company's Marketing Department, Mr Kong Xiangdong, will meet with the Chair of the Discipline of Marketing, Professor Donnel Briley, and Senior Lecturer, Dr. Steven Lu.

"China Telecom is now doing business in Australia and members of the delegation are keen to talk about marketing in our telecom sector," said Dr Lu. "But, the visit may also pave the way for collaboration between us in market research and data analysis."

In what it said was an "important milestone in China Telecom's decade of overseas expansion", the State owned corporation opened a Sydney office last year.

At the time, it described Australia as a "major financial, political, and cultural hubs in the Asia-Pacific Region" and said that China Telecom had established a presence here to "fulfill the demands of ever increasing Sino-Australian and international trading activities".

In addition to being China's largest telco with more than a quarter of a billion customers, China Telecom is on the list of the world's top 500 companies. It currently employs around 670,000 people and commands total assets worth about a billion dollars.

"The Business School places considerable importance on relevant industry engagement as well as its relationship with the Asia Pacific Region. For that reason, this visit is a particularly significant one for us," concluded Dr. Lu.