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High standard of Master of Marketing program recognised by leading professional body

06 Dec 2013

¿¿ Australian Marketing Institute logo

The quality and the unique nature of the University of Sydney Business School's Master of Marketing course has been recognised by the highly respected professional body,  Australian Marketing Institute (AMI).

In a move that will greatly enhance the career prospects of students in the Master of Marketing program, AMI has granted the course full accreditation for the next five years.

Established in 1933, AMI is Australia's leading marketing professional association representing the interests of practitioners. In addition to its own training programs, AMI accredits external courses that meet its rigorous accreditation criteria.

"We're delighted that the University of Sydney Business School has achieved the distinction of having its Master of Marketing formally accredited," said AMI's Chief Executive Officer, Mark Crowe. This is also a major milestone for the marketing profession." 

"Our objective is to provide the very best in representation and professional development for more than 7300 members across the country," Mr Crowe said.

"This accreditation is a significant step in the advancement of marketing as a critical value-adding activity." 

AMI says the key focus of the accreditation process is on providing educators with industry feedback and assistance with curriculum development to "ensure continued professional relevance for marketing graduates".

"The quality of each marketing course will ultimately be judged by the ability of its graduates to perform at a high level in a changing and competitive business environment," the Institute says. "This requires a flexibility of approach and a commitment to a lifetime of continuing marketing education."

The Master of Marketing Program Director in the Business School's Discipline of Marketing, Associate Professor Penny Frow, has welcomed the AMI Accreditation describing it as "hugely important to our students, faculty and the professional marketing community".

"It is a recognition that graduates from our Master of Marketing are equipped with the practical skills and knowledge to tackle current business issues," Associate Professor Frow said. "Accreditation means that employers can be assured our students undertake a program of rigorous applied learning that sets them apart in the job market."

Commenting on the AMI Accreditation, Co-Dean, Professor Tyrone Carlin, said that it was further recognition of the world-class programs and outstanding learning experience offered by the University of Sydney Business School.

"Importantly, this accreditation is also acknowledgement of the Business School's strong industry orientation and our commitment to preparing students with the skills to shine in a dynamic business environment," Professor Carlin concluded.