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University of Sydney Business School wins prestigious Univative Competition

27 Aug 2013

University of Sydney Business School Univative team

The team members (from left): Brendan Tsoi, Ahmed Sulaiman, Annie Truong, Lin Guo and Elena Yu (absent: Adam Yusof and Ed Arthy).

A University of Sydney Business School team has won the prestigious Univative Competition with a business plan for an online portal designed to enhance the lives of international students studying in New South Wales.

Univative is an annual competition which brings together cross disciplinary consulting teams from the University of Sydney, the University of New South Wales, the University of Wollongong and Macquarie University.

Each team is required to devise a solution to an issue presented by one of several competition sponsors including Ernst and Young, the Salvation Army, Nielsen and New South Wales Trade and Investment.

"StudyNSW, an arm of NSW Trade & Investment, asked us to prepare a business plan for the development of a web portal to assist international students," explained the leader of the Business School team, Annie Truong.

"We developed a portal that would meet the basis needs of international students studying in New South Wales," Annie said. "We presented a plan for a portal that would provide essential information on important issues such as accommodation and working rights as well leisure related information presented in a fun way."

"While we enjoyed working on the plan, we were also aware that we were engaged in something that was important to students and to the economy of New South Wales," she said.

Other members of the Business School Team included Brendan Tsoi, Ahmed Sulaiman, Lin Guo, Elena Yu, Adam Yusof and Ed Arthy.

In declaring Annie's team the winner, the judges citied its thorough market research, exceptional report, its presentation and the quality of its overall proposal.

StudyNSW, which promotes the state's tertiary education sector, is now looking at the possibility of developing the winning plan further.

While providing solutions to problems presented by sponsoring organisations, the Univative Competition also allows competitors to apply their talents and skills to a genuine issue and to gain hands on experience in a real world environment.

"In the three weeks we spent working on the project, we learnt to design and conduct online surveys, build website mock-ups, use a range of new software and write a business proposal," Annie said.

"Overall, it was a great opportunity to develop work ready skills, figure out how to apply skills learnt in a classroom, get a feel for consulting and meet some awesome people along the way," she concluded. "We are now looking forward to seeing the response to the mobile website in the coming months."