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Accounting students win rigorous business simulation competition aimed at supporting women in supply chain management

08 Jul 2014

Accounting students

Left to Right: Shimeng Cui; Ya-Ju Hsieh; Harvey Feldstein, Managing Director, Baton Simulations; Thi My Duyen Nguyen; Meixin Zheng.

An all female team of Business School accounting students has won a prestigious business simulation competition themed around supporting women in business and supply chain management.

Sponsored by SAP, a world leader in enterprise software and software-related services, and Linfox, an international supplier of logistics services, the hands-on simulation complimented their accounting curriculum and helped the students gain an understanding of the crucial decisions in the management of a business.

Meixin Zheng, Y-Ju Hsieh, Thi My Duyen Nguyen and Shimeng Cui defeated teams of students from universities across NSW to take the top place.

"This is a fantastic achievement for our students and a demonstrated evidence of our successful commitment to a problem based learning approach and to the strategy of embedding industry standard software solutions such as SAP into our units," Senior Accounting Lecturer, Ravi Seethamraju, said of the win. "The victory highlights the quality of our students and our teaching and learning".

Teams were required to run a simulated business and make quick decisions with an integrated business perspective, using the latest technology tools.

"They were responsible for managing a small fictitious cereal company and tasked with building a business plan for six varieties of muesli," Dr Seethamraju explained. "The challenge included everything from managing the supply of raw materials, production and distribution, to monitoring financial outcomes using dashboards and Intelligence tools."

Team leader, Meixin Zheng, said, "Everyone in our team was devoted, passionate and determined. We worked collaboratively to achieve the outcome."

"Teamwork was the key to our success." Ya-Ju Hsieh added. "The experience allowed us to apply our knowledge and skills in a practical way. The competition was a great learning experience."

"Business is always changing and sometimes you need to make quick decisions," concluded Meixin. "Through the simulation, I learned to think fast and act faster. This experience has helped me improve my teamwork capabilities, business acumen and analytical thinking, which I believe will allow me stand out as I head towards my future career."