High powered panel to examine "Marketing and Social Responsibility"
05 Aug 2014
The Business School has a responsibility to work in a way that benefits society and advances the cause of environmental sustainability, according to the Dean, Professor Greg Whitwell.
Professor Whitwell was speaking ahead of this week"s high powered panel discussion on "Marketing and Social Responsibility" sponsored by the Australian Marketing Institute (AMI) and the Business School.
"While providing traditional business skills, we must drive the development of effective social enterprises and undertake cutting edge research that benefits real people," Professor Whitwell said. "We must also help the corporate sector to fully understand its social and environmental responsibilities and to implement meaningful policies in these areas."
Highlighting the Business School's commitment to "doing good", Professor Whitwell talked of its Business of Health Research Network which is working to combat the epidemic of lifestyle diseases and its new Master of Management (CEMS) unit of study titled "Poverty Alleviation and Profitability".
Sharing the "Marketing and Social Responsibility" discussion panel with Professor Whitwell will be:
- Alison Rowe, Global Executive Director of Sustainability, Fujitsu
- Alice Cope, Executive Manager, United Nations Global Compact Network, Australia
- Michele Goldman, CEO, Asthma Foundation, NSW
- Lisa Grinham, Chief Executive Officer, Charities Aid Foundation
Matthew Bell, who heads the Climate Change and Sustainability Practice at Ernst & Young, will moderate the discussion. An Australian Marketing Institute thought leadership whitepaper titled "The good, the generous and the galvanic" will be launched at the event.
Date: Wednesday 6 August 2014
Time: 12:00pm to 2:00pm
Venue: University of Sydney Business School, CBD Campus
Level 17, 133 Castlereagh Street, Sydney