Profiting from Poverty
16 Jul 2014
Profit and poverty alleviation don't usually sit well in the same sentence but those companies that have started to invest in the world's poor are now cashing in on a relatively untapped market worth an estimated $5 trillion. This market of billions of people across the globe living on less than $5 per day has been largely ignored by mainstream business.
Associate Professor Ranjit Voola, Director of the Poverty Alleviation and Profitability Research Group at the Business School, has recently developed a Master of Management (CEMS) unit of study titled "Poverty Alleviation and Profitability" which has captured the attention of the United Nations.
Dr Voola and Sonia Lipski, a social entrepreneur, founder of social impact consulting firm, Impact Leaders, and the co-founder of Money Vault, recently talked about the concept of profiting from poverty with the ABC Radio National program Life Matters.
Listen to the interview.