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Protege Grand Final testimony to policy of industry engagement

26 Aug 2014

Protege groupThe Business School's commitment to experiential learning and industry engagement has again paid dividends with two undergraduate teams qualifying for the finals of Microsoft's prestigious Protégé competition.

Only three other teams representing the University of Melbourne, Monash University and the Queensland University of Technology, qualified for the final which required each team to present a marketing plan for a new Microsoft product.

The Business School's Team Project 2not3 worked on the company's Project Tripod, a smart phone application involving time lapse photography, while Team Augment presented a marketing plan for a social media smart phone application known as Alphega.

A high powered panel of judges including, Microsoft Australia's Managing Director Pip Marlow and Nokia's Managing Director Steve Lewis, gave third place to Project 2not3.

"It was all such an invaluable experience. Right from the mentoring sessions we received up until the actual presenting and post competition networking," said Project 2not3 team member, Marlena Ryl.

Marlena and her fellow team members, as well as the members of Team Augment, participated in the competition as part of a Marketing subject called 'Building and Managing Brands', taught by Marketing lecturer, Dr Jeaney Yip. Protégé has been acknowledged as an integral part of the course.

"This competition and the fact that two of the five teams in the final were from the Business School clearly demonstrates the value of engaging with the corporate world in designing relevant assessments," said Dr Yip.

Dr Yip went on to point out that four of the Discipline of Marketing's graduates are working as interns with Microsoft.

In addition to Marlena, Project 2not3 included students Elizabeth Arnold and Haowei Guo. Members of Team Augment were Thomas Cleary, Nicholas Rudder, Megan Lee and Oliver Fladrich.

Associate Dean (Undergraduate), Dr Nigel Finch, recently said that the Business School would boost its involvement in national and international competitions that expose students to the rigors of the commercial world.

"Success in these competitions highlights our links with business and the ability of our students to manage allied projects," Dr Finch concluded.