Global EMBA students depart for India
15 Oct 2010
14 participants of the University's innovative new Global Executive MBA will commence the third module of the program called Creating and Developing New Opportunities in Bangalore, India on October 16.
This module is one of three units offered as part of the Global Executive MBA focusing on different stages of the business opportunity lifecycle. It focuses on the early stage business opportunity with particular emphasis on the context of developing and rapidly growing economies such as India.
As the unit name suggests, participants will be introduced first-hand to the challenges and issues facing entrepreneurs or managers who have created new ventures and are seeking to enter the Indian market.
The major piece of assessment for the group will involve development of a business plan (or investor memorandum) for emerging Australian businesses that have identified India as being a massive opportunity. These businesses were identified from consultation with Austrade and the Australian Technology Park in Redfern. The cohort will be divided into four groups and will advise the following companies on how to enter the Indian market profitably and sustainably:
- All in the Media - a media technology company with specialist broadcast management software and systems;
- Global Carbon Systems - a company producing carbon accounting software;
- Quantum Energy - an enterprise with one of the most efficient solar heat pump systems in the world; and
- BrainGuage - a new software application to assist recruiters identify candidates with superior cognitive skills and better performance under pressure. The software does this by testing, measuring and analysing changes in potential recruits' tone and voice patterns.
The module is lead by Professor Richard Dunford and Dr Richard Seymour. Seymour says the participants are about to embark on a once in a lifetime educational experience.
"It is a huge challenge to launch a new enterprise whether that business be developing a new product, entering a new market or leveraging a new business process," said Dr Seymour. "This challenge is further complicated by the current global environment and the issues particular to emerging economies such as India. The group is about to experience all this first-hand and it will be a real eye-opener. They'll also develop valuable insights for the Australian businesses."
The cohort will spend two weeks in Bangalore, India. The first week will be at the prestigious Indian Institute of Management Bangalore, and the second at Infosys, one of the largest and most respected IT companies on the subcontinent. As well as participating in a series of seminars about the Indian economy and culture, the Indian consumer and strategies for new ventures in India, participants will enjoy networking events and talks from local business leaders. In addition, each of the groups will have a mobile phone and a car with a driver. They'll have to organise their research and analysis, ensuring they acquire local intelligence and insights.
One of the program participants, Terence Yong said: "This is an exciting opportunity for us to apply the skills and knowledge we've obtained in the first two modules. The projects we are going to deliver will also add real value to the organisations we are working with."
For more information visit the Global Executive MBA website.
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