Find us on Facebook Find us on LinkedIn Follow us on Twitter Subscribe to our YouTube channel
Sydney MBA Blog Big Opportunity Blog Marketing Matters

Sydney Business Blog

The Business School is proud of both the depth and breadth of our community. Our students, academics, alumni and industry partners are all integral in helping to shape the principles we believe in, and the successes we achieve.

That is why the Business School encourages our entire community to make their voices heard. Whether it is students taking part in our Exchange or Industry Placement programs, or a member of staff with something to say in their area of expertise, we believe that every opinion counts.

The Sydney Business blogs exist to give all of members of the Business School community the opportunity and space to voice those opinions, report their experiences and share their thoughts on what's happening at the Business School, and beyond.

We are always looking for bloggers to write for us. Whether you are a student, an academic, alumni or a representative of the industry, if you would like to blog for the Business School, please contact us for more information.

The Big Opportunity Blog

The Big Opportunity Blog explores current conversations and ideas from the world of business. These are insights into the thoughts of tomorrow's agents of change - our leading academics, business leaders and students. Shape your opinion on what matters.

Latest Posts

  • Why the Medicare Co-Payment Could Cost You Less. 25 Sep 2014

    The following article has been extracted from Inside Enterprise, a Business School sponsored, student-run publication. With the introduction of a new $7 doctor’s fee announced as part of the 2014 Federal Budget, effectively ending the reign of free healthcare in Australia, Geordie Costello explains the logic behind the move and how it could cost you significantly less in the long-run.   More

  • Beyond Borders 17 Sep 2014

    Australian: “How you going?”American: “Are you asking where I am going?” These minor colloquial differences such as the usage of words like: ‘mate’ ‘keen’ ‘heaps’ ‘uni’ ‘flatmates’ 'jumper' and ‘doona’ add to a gnarley cultural clash between the United States and Australia. My name is Jennifer Crane and I am a third-year communication studies major and environmental systems and society minor More

  • Inside Enterprise: Founding a Student Business Journal 26 Aug 2014

    In June 2013, a group of enthusiastic students and I took the first steps in implementing an idea I had toyed with for some time: starting a business publication that was entirely student-run, informing a readership that spanned several Australian Universities and which would inspire business students through the practical tips and insights gained from successful industry professionals. Six More

  • A Taste of America, Summer Study Abroad 14 Aug 2014

    How the time flies. Just over six weeks ago, I had just finished my Sydney Uni exams and jumped onto a plane bound for LA. It was there that I was to spend six weeks studying and travelling. Now that I am back in Sydney, I’m launching straight back into semester (my final semester too!) with an abundance of new friendships, experiences and knowledge acquired from studying at UCLA. So what were More

  • Discovering New Forms of Business 11 Aug 2014

    Corporate Social Responsibility has been an idea embedded into the pores of business foundation classes from the start. At the same time, I felt like it was more of an elaborate marketing ploy. Businesses are concerned with making a profit, I reasoned. Why would they willingly participate in extra activities and practices that would add extra costs? It wasn’t until I stumbled across ‘social More

  • See all The Big Opportunity Blog posts

MBA Blog

Latest Posts

Marketing Matters

Latest Posts

  • Travel Trinkets 1 Oct 2014

    I have been privileged enough to travel very many places in the world, which means, I have also been lucky enough to have saved some money to buy everyone at home little souvenirs from each of my destinations. But the gift I’m about to share with you is unlike any other I’ve ever seen – Melbourne mother and business women, Annette Chambers, officially has the most marketable travel trinket ever ... Read More

  • Monopoly No More 26 Sep 2014

    Hungry Jacks is throwing down just as much heat as their new counter campaign claims - Get your free food at Hungry Jacks instead of at ‘You Know Who.’ How much more clever and ruthless can you get? Hungry Jacks seems to be very, extremely, confident in the superiority of their food as opposed to their competitors who are giving out small concessions in their monopoly board game imitation. This ... Read More

  • When Beauty & Fashion Collide – Collaborations & Changing Expectations 24 Sep 2014

    Brand partnerships are no new feat in today’s collaborative marketing environment, and so when NARS Cosmetics announced their next collaboration during London Fashion Week, it came to no surprise that it would be with a fashion designer that closely echoed the brand’s own ethos, and whom they had worked with for many years. Although not completely obvious, designers in the fashion industry form ... Read More

  • Balloons and Internet for all, coming at you from Oceania 19 Sep 2014

    Google is set to launch one of its biggest and craziest (in a good way!) innovations yet - Project Loon. This initiative was started from right here in our own back yard as well! The project's purpose is to create widespread and low cost internet access for all areas of the globe in order to further increase the spread of knowledge and the speed with which the diffusion of information occurs. The ... Read More

  • City of Melbourne – Re-branding for the Future 12 Sep 2014

    Having recently just visited Melbourne with Christine, I couldn’t help but notice the prominence of the city’s own branding. Whether it was on event tickets, billboards or magazines, Melbourne had been given a very clear identity, and one that perhaps is a lot more memorable than some of Australia’s other capital cities.  Re-branded by Landor Associates in 2009, the brief for this project ... Read More

  • See all Marketing Matters posts

US Placement Program Blogs

During their stay in the United States, participants in the Washington DC and Los Angeles Placement Programs share their experiences of work, study and all else that is life.

Washington DC Placement Program

Los Angeles Placement Program

  • Los Angeles Series: Theme Parks 6 Feb 2014

    It's almost halfway through the LA program and I've been lucky enough to visit 4 theme parks! Here's my breakdown:... More

  • Los Angeles Series: The Holiday 6 Feb 2014

    Hey guys, Ben here attempting my first ever blog post. I know it’s been almost 4 weeks into the LA program, but it has been crazy since day one!... More

  • I'm An Intern! And More Cycling... 25 Jan 2014

    I got an internship! Woohoo- no longer an intern-orphan! This week was the start of my internship at M&C Saatchi. I’m placed with Apple-extraordinaire Lee on the program who’s from WA and so far it’s been an amazing experience! M&C... More