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Sydney MBA Blog Big Opportunity Blog Marketing Matters Thinking outside the box

Sydney Business Blog

The Business School is proud of both the depth and breadth of our community. Our students, academics, alumni and industry partners are all integral in helping to shape the principles we believe in, and the successes we achieve.

That is why the Business School encourages our entire community to make their voices heard. Whether it is students taking part in our Exchange or Industry Placement programs, or a member of staff with something to say in their area of expertise, we believe that every opinion counts.

The Sydney Business blogs exist to give all of members of the Business School community the opportunity and space to voice those opinions, report their experiences and share their thoughts on what's happening at the Business School, and beyond.

We are always looking for bloggers to write for us. Whether you are a student, an academic, alumni or a representative of the industry, if you would like to blog for the Business School, please contact us for more information.


The Big Opportunity Blog

The Big Opportunity Blog explores current conversations and ideas from the world of business. These are insights into the thoughts of tomorrow's agents of change - our leading academics, business leaders and students. Shape your opinion on what matters.

Latest Posts

  • Resume season 15 Mar 2017

    As I near the end of my degree the terrifying season of resume writing and interviews dawns upon me. Time to portray oneself as a level headed, career oriented, all around great person who knows exactly where they want to go in life and what company they were born to join (any that will have me really). I had an interview recently - not even for a job - for work experience, but the More

  • Making the most of summer 14 Mar 2017

    Our students have been far and wide over the break. They have been immersing themselves in new environments and undertaking work placements to gain real-world experience before they graduate. Current students who have been involved in placements over the summer share their experiences, and how they made the most out of their break. Natalie Kutcher Bachelor of Commerce student More

  • Exploring Beijing and joining PwC the big family 13 Mar 2017

    It is exciting enough to work at one of the Big Four Banks as an accounting student, but four months ago I was lucky to be accepted into the China Industry Placement Program (IPP) to intern at PwC Beijing! This is where my journey began.  At PwC office Before undertaking my placement people would tell me “you’ll work more than 100 hours every week as an auditor, during the year end in More

  • Hiraeth at Hult Prize 13 Mar 2017

    As the 2016/17 President of the Sydney University Business Society, I have worked closely with both the University of Sydney Business School and with large corporate sponsors to arrange and promote the endless co-curricular opportunities that are on offer to our highly motivated students. Of particularly note was SUBS partnering with UBER and Commonwealth Bank to present the Hult Prize More

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MBA Blog

Latest Posts

  • How footy builds an inclusive Team Australia 24 Mar 2017

    By Peter Giurissevich, Senior Legal Counsel – NRL, BOSS Emerging Leaders Scholarship recipient and current student in the University of Sydney Business School MBA program. The importance of grassroots participation to rugby league cannot be understated. Without it, the next … Continue reading

  • Know Thyself 3 Mar 2017

    By Myrophora Koureas, current student of the University of Sydney Business School MBA program I had the opportunity to work on a gender diversity project with Andy Almenara, Lilla Kelemen-Toroczkai, and Evan Zhang in the core unit of study, Managing … Continue reading

  • Be Bold for Change – Striving for parity in the disability sector 27 Feb 2017

    By Emma Brown, Finance Manager at Cerebral Palsy Alliance, UN Women NC Australia MBA Scholarship recipient and current student in the University of Sydney Business School MBA program. It appears widely accepted that diversity and inclusion in the workplace improve economic … Continue reading

  • Be Bold for Change – Reframing Leadership 27 Feb 2017

    By Kerryn Richardson, UN Women NC Australia Global Executive MBA Scholarship recipient and current student in the University of Sydney Business School Global Executive MBA. I recently completed my first module of the Global Executive MBA, ‘Reframing Leadership’ – exploring forms … Continue reading

  • Women in the workplace – from little things, big things grow 21 Feb 2017

    By Dr Kim Johnstone, UN Women NC Australia MBA Scholarship recipient and current student in the University of Sydney Business School MBA. Doing an MBA is one of those things that will develop my skills and my career. What I have been … Continue reading

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Marketing Matters

Latest Posts

  • It’s Time To Get With The Program 22 Mar 2017

    Welcome to the future, fellow marketers!  Hi, I’m Alyce! As one of your new ‘Marketing Matters’ bloggers, I’d like to take this opportunity to introduce myself, and my fellow bloggers- Bowie and Hazel. We want to welcome you to the University of Sydney, Business School’s official blog- your go-to source for all things marketing related. It’s always good to keep up-to-date. There are exciting ... Read More

  • Yeezy Boosts - The perfect example of Celebrity Endorsement 17 Mar 2017

    It’s only fitting that since my previous blog talked about Influencer Marketing that today I’ll talk about Celebrity Endorsements - particularly in the fashion and sneaker industry. In December 2013, Kanye West left Nike for Adidas. Fast forward to today, Adidas is riding a buzz-wave of sneaker and pop-culture. It is both directly and indirectly tied back to Kanye and his Yeezy clothing and shoe ... Read More

  • The Importance of Influencer Marketing 10 Mar 2017

    A recent study revealed that 84% of marketers plan on executing at least one influencer marketing campaign in 2017. But what exactly is influencer marketing? Well to put it simply, it’s that middle territory between a legitimate testimonial and mentioning a product subtly, which is usually done in passing. Not to be confused with celebrity endorsements, influencer marketing creates ... Read More

  • Studying at a postgraduate level to keep an edge in my career 6 Feb 2017

    10 years after my undergraduate degree in Communications, and with almost my entire career spent in Marketing following that, I decided to embark on the Master of Marketing at the University of Sydney. With some trepidation about studying again I thought to evaluate exactly what I wanted to gain out of my experience at the university and postgraduate study, and I realised what it came down to ... Read More

  • Are Chatbots the future of E-Commerce? 2 Feb 2017

    With Valentine’s Day coming up I wish 1-800-flowers was available in Australia. Being able to order flowers from Facebook Messenger is so 2017, you can literally place an order in a minute without having to call or physically go to the florist. Chatbot is the new black. In the early days of Artificial Intelligence research, chatbots were seen as an intriguing (but for the ... Read More

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ITLS Thinking outside the box

These short pieces focus on transport and logistics topics of currency that are likely to be challenging and controversial – hence the titling of the series Thinking outside the box. It has all the elements of critical thinking and the challenge of change.

Professor David Hensher, Director, ITLS

Latest Posts

  • The benefits and beneficiaries of urban tollroad expansion 03 Mar 2017

    Christopher Standen

    After a nine-month investigation into the WestConnex tollroad, the Auditor-General has found the Commonwealth Government committed billions of taxpayers’ money to the scheme without appropriate advice. He also indicated that the funding did not provide value for money for taxpayers, and did not protect the government’s financial interests. These findings raise the question: if the scheme is a bad deal for taxpayers, then exactly whom does it benefit? Read more

  • I can't wait to get my Ls! A Perspective on High School Travel 09 Feb 2017

    Stephen Greaves

    Last week marked the end of the school holidays in Sydney and a resumption for many of frustrating levels of congestion as the 'school-run' resumed. Well over half of school children were driven, which is roughly double the levels when many of their parents would have been attending school, 25-30 years ago. How have we arrived at this situation and what can we do? Read more

  • Autonomous Vehicles and Implications for Future Transport Systems 02 Feb 2017

    David Hensher, Chinh Ho and Richard Ellison

    The rapid development of autonomous vehicles (AV) has prompted considerable speculation on how these vehicles will ‘revolutionise’ the future of cities’ transport systems. It has been suggested that a large-scale adoption of AV would lead to safer roads, congestion-free cities and more public spaces as vehicles can be shared, and hence fewer parking spaces are needed. However, it is far from clear if these visions are likely to be realised and what this might imply for the future transport networks and policy agendas. Read more

  • Feasibility of increasing volumetric load of freight heavy vehicles 09 Dec 2016

    Mary Chiang

    The National Transport Commission (NTC) recently published an issues paper on increasing heavy vehicle (HV) volumetric load capacity without increasing mass limits in an effort to increase the productivity of road freight.  The NTC paper identified a number of key issues that require further consideration and resolution prior to developing a national policy for introducing higher productivity vehicles (HPVs) onto Australian roads. Read more

  • See all of the Thinking outside the box series