Sydney Business Blog
The Business School is proud of both the depth and breadth of our community. Our students, academics, alumni and industry partners are all integral in helping to shape the principles we believe in, and the successes we achieve.
That is why the Business School encourages our entire community to make their voices heard. Whether it is students taking part in our Exchange or Industry Placement programs, or a member of staff with something to say in their area of expertise, we believe that every opinion counts.
The Sydney Business blogs exist to give all of members of the Business School community the opportunity and space to voice those opinions, report their experiences and share their thoughts on what's happening at the Business School, and beyond.
We are always looking for bloggers to write for us. Whether you are a student, an academic, alumni or a representative of the industry, if you would like to blog for the Business School, please contact us for more information.
The Big Opportunity Blog explores current conversations and ideas from the world of business. These are insights into the thoughts of tomorrow's agents of change - our leading academics, business leaders and students. Shape your opinion on what matters.
Au Revoir Australie – Bonjour Paris ! 24 Jun 2016
For the next six weeks of my life, I will be working, studying and living in the city of love – Paris, France. I am incredibly grateful to have received this extraordinary opportunity while simultaneously petrified of the unknown. What will working in a French organisation be like? How will the strong, vertical hierarchy compare to an Australian workplace? Will anyone understand me over my More
What do you do when you only have 20 hours to spend in Auckland? Catch a taxi from the airport to the hotel. Stay up till 3am finishing off a presentation. Try and grab breakfast the next morning at Carl’s Jr to realise it’s closed, and going to Starbucks instead. Attend a conference. Deliver that presentation you stayed up till 3am finishing off. Catch a taxi back to the airport. This was More
My Experience at Wellington Management 24 May 2016
To many Commerce students, fund management is an elusive industry which often gets overlooked by the more mainstream roles such as investment banking, sales and trading, and management consulting. Over the past 6 months, I have had the privilege of working in a leading global asset management firm and it has been amazing! Making the decision to defer university for 6 months is not an easy More
At the beginning of this year I participated in the Business School’s Industry Placement Program. As part of this program, I had the opportunity to move down to Canberra for six weeks to intern with the Australian National Committee for UN Women. The Australian National Committee for UN Women is a non-profit organisation that raises both awareness and funds for the work that UN Women undertakes More
The Art and Craft of Business Innovation 20 Jun 2016
By Associate Professor Stefan Meisiek, Director of Educational Practice in Business at the University of Sydney Business School. Peter Drucker, maybe the most prolific management guru of the past century, saw innovation as key to corporate longevity and success. In his book Innovation … Continue reading
Procrastination & Progress 14 Jun 2016
By Paul Harkin, current student in the University of Sydney Business School MBA Program. Wanting to improve our skills in leadership and management can feel overwhelming at times. Where do we start? When we reflect on our strengths and areas … Continue reading
By Luke Morton, current student in the University of Sydney Business School MBA Program. I have studied leadership, and been amongst leaders for the last eleven years. In that time I have learned at least one thing. People may be … Continue reading
Getting Clear on your Future Anything 30 May 2016
By Lisa Tarry, Careers & Corporate Relations Manager MBA Programs, Management Education, at the University of Sydney Business School. I am often asked, and I quote a recent request, “to elaborate more on the kind of companies that hire from the … Continue reading
By Elizabeth Cowley, Deputy Dean (Academic), Professor of Marketing at the University of Sydney Business School. In March 2016 I had the opportunity to attend the Commission on the Status of Women (CSW60) meeting, joining UN Women delegation representatives in New … Continue reading
Key factors on demand from marketers today 24 Jun 2016
It is becoming more of a challenge for business’s to ensure a long-term sustainable growth strategy. Putting that aside however, the idea of growth still stands to be an imperative factor for most Chief Executive Officers. To help drive growth for business, it is us marketers that top executives are looking towards. The world in which we live is constantly changing at an ever so rapid pace ... Read More
Image credit: www.huffingtonpost.com Social media has had an incredibly rise in popularity over the years. Today, there are very few people who don’t have a Facebook or Twitter account. Social media does not only have an effect on how you perceive yourself but it actually has an effect on your brain. In this post, I will be looking at the effect of social media on the brains of teenagers ... Read More
Photo Credit: http://www.ecouterre.com/ To all the fashion forward’s, Google and Levi's first smart garment has arrived, and it's a denim jacket that connects to your smartphone. Over the past year a Google tech company, Project Jacquard, has been focusing on developing interactive Jacquard garments to sell to consumers with clothing label Levi’s. Since its introduction in the Bay Area during ... Read More
Marketing & Predictive Analytics 13 Jun 2016
Image credit: http://isbinsight.isb.edu What is Predictive Analytics?Predictive Analytics is one of the branches of data mining which can be used to make predictions about future events which are relatively unknown. Predictive Analytics uses a combination of techniques drawn from statistics, data mining, machine learning, modelling and artificial intelligence in order to make more accurate ... Read More
Image credit: http://troleads.com When marketing automation is successfully applied, it can bring a number of fruitful results to an organisation. The first question is: what do you actually understand about marketing automation strategies? Marketing automation involves forming a set of goals for your business that will lead to a higher generation of sales and revenue, while minimizing lost ... Read More
These short pieces focus on transport and logistics topics of currency that are likely to be challenging and controversial – hence the titling of the series Thinking outside the box. It has all the elements of critical thinking and the challenge of change.
Professor David Hensher, Director, ITLS
The Smart Cities Plan talks about the establishment of an Infrastructure Financing Unit to explore innovative financing, including private partnerships, balance sheet leveraging and value capture for major projects. My suggestion is that one of the first tasks of this new unit is to explore the application of the NAIF principles. Read more
When it is not optimal to look for an "Optimal Policy"? - The case of airport slot allocation 02 May 2016
Economists and operational researchers are trained to look for “optimal” solutions, especially when policy changes are considered. A failed policy will not only lead to substantial economic loss, but will also risk the decision-maker’s credentials. Although the aspiration for better policy should be encouraged, there is always uncertainty associated with any business and economic decisions. Read more
‘Uberisation’ of Public Transport in the Digital Age - what is in store in the next 10 to 20 years? 19 Apr 2016
David A. Hensher
The opportunities for public transport to match customer expectation under a mobility service model are exciting but also disruptive in terms of current practices centred around mode-specific contracts, protected service areas and under-utilised capacity. Has the time arrived for the digital age to provide the much needed technological spur for the take off into the new mobility services era? Read more
Our PM is a transport agnostic – Hallelujah! 14 Mar 2016
Transport planning has been unduly affected by a range of thinking that is not independent analysis, but rather a fundamentalism whose passion for a particular mode of transport has verged on religiosity. It is good to promote transport based on meeting people's needs not on the passionate feelings for one mode of travel. Read more