Find us on Facebook Find us on LinkedIn Follow us on Twitter Subscribe to our YouTube channel Instagram
Sydney MBA Blog Big Opportunity Blog Marketing Matters Thinking outside the box

Sydney Business Blog

The Business School is proud of both the depth and breadth of our community. Our students, academics, alumni and industry partners are all integral in helping to shape the principles we believe in, and the successes we achieve.

That is why the Business School encourages our entire community to make their voices heard. Whether it is students taking part in our Exchange or Industry Placement programs, or a member of staff with something to say in their area of expertise, we believe that every opinion counts.

The Sydney Business blogs exist to give all of members of the Business School community the opportunity and space to voice those opinions, report their experiences and share their thoughts on what's happening at the Business School, and beyond.

We are always looking for bloggers to write for us. Whether you are a student, an academic, alumni or a representative of the industry, if you would like to blog for the Business School, please contact us for more information.

The Big Opportunity Blog

The Big Opportunity Blog explores current conversations and ideas from the world of business. These are insights into the thoughts of tomorrow's agents of change - our leading academics, business leaders and students. Shape your opinion on what matters.

Latest Posts

  • My Master of Professional Accounting experience 20 Nov 2017

    Name: Siyi Lu (Christina) Degree and Major: Master of Professional Accounting (MPA) Why you choose master of professional accounting? This is my last semester. Studying master of professional accounting is one of the best decisions I’ve made. It has changed my life and my thinking. Interestingly, studying MPA was not in my plans before I came to Australia. I did not perform well in my More

  • Lucy Mentoring Program experience 20 Nov 2017

    Name: Siyi Lu (Christina) Degree: Master of Professional Accounting (MPA) Placement: HLB Mann Judd Why did you choose the Lucy mentoring program? Before I came to Australia, I did research about opportunities on the Business School’s website and found the Lucy Mentoring Program! I told myself “I must join this program”. As an international student, without permanent residency (PR), I realised More

  • Student Feeds: the solution to every poor hungry student! 13 Nov 2017

    Vote for Student Feeds to win Best Student Run Startup at the 2017 Australasian Startup Awards Are you the typical embodiment of a struggling uni student? Are you constantly swamped with uni, work and a social life that you don’t have time to cook?Did you just spend $20 on an UberEats meal? If you answered yes, just know that you are not alone. And that I have the perfect solution for you! More

  • Learn from each success AND failure: Know thyself 6 Nov 2017

    We do not learn from experience We learn from reflecting on experience John Dewey Reflection is a way to look at your past encounters and behaviours from a new perspective to improve your future actions. Employers now want a more resilient workforce to promote organisational well-being. They recruit employees who don’t become demotivated in the face of adversity and uncertainty, and More

  • See all The Big Opportunity Blog posts

MBA Blog

Latest Posts

Marketing Matters

Latest Posts

  • End of Semester, End of an Era 24 Nov 2017

    Each semester in the Master of Marketing program, new students are welcomed into the fold and lasting bonds are formed that will endure long after graduation. This semester, we have been blessed with a strong cohort who have wholeheartedly embraced university life, engaging each other both in and outside the classroom. On Tuesday, we all got together at The Refectory to celebrate the end of a ... Read More

  • Do You Have Soft Skills To Be In The Workplace Of The Future? 21 Nov 2017

    As the workforce moves deeper into a the age of automation, why is it so hard to find the right candidates with the right skills? While many graduates have adequate technical skills, a large percentage lack soft skills like innovative and critical thinking, change and stakeholder management, and a drive for results.  As graduation approaches for Master of Marketing students at the University ... Read More

  • Australia says, ‘YES!’ to Same-Sex Marriage! 20 Nov 2017

    I’ve never been so proud to be an Aussie. After a hard slog of heated debates and intense rallying, finally the postal vote survey results have given LGBTI+ Australians the right to same-sex marriage with a majority vote of 61%. As a student in the Master of Marketing Program, my mind automatically wonders, ‘What’s next?’. How will same-sex marriage affect people’s perceptions of brands? What ... Read More

  • Stranger Things: From Content to Merchandise 14 Nov 2017

    Pretty much everyone I’ve talked to is losing their mind for Stranger Things. There’s just something about the nightmare nostalgia that millennials can’t get enough of. Which is why it makes sense that Netflix are following in the footsteps of Disney and Lucasfilm to bless the world with Stranger Things merchandise. Image Source: Marketing Mag (Topshop) Netflix is cashing in on the release ... Read More

  • Making a statement at the Melbourne Cup 8 Nov 2017

    The Melbourne Cup. It’s the race that stops the nation. Celebrated by Australians both young and old, the Cup is as a big a part of Aussie culture as Vegemite and Pavlova at Christmas. Although it’s come under criticism for many reasons in recent years, it still remains a huge opportunity for big brands and small businesses alike, to tap into the race-time celebrations with marketing and ... Read More

  • See all Marketing Matters posts

ITLS Thinking outside the box

These short pieces focus on transport and logistics topics of currency that are likely to be challenging and controversial – hence the titling of the series Thinking outside the box. It has all the elements of critical thinking and the challenge of change.

Professor David Hensher, Director, ITLS

Latest Posts

  • Applying Best Practice in Public Transport Planning to an Urban Ferry System 14 Nov 2017

    Robin Sandell

    Sydney’s ferry system is a much loved part of the city’s public transport network. But is there a way to make ferries more useful for customers and to have them operate at less cost to the taxpayer?

    Read more

  • Corridor Protection for Infrastructure and Transport 26 Oct 2017

    Peter Thornton

    Infrastructure Australia (IA) recently released a paper in its reform series entitled “Corridor Protection” in which the case is argued for effective corridor protection for future infrastructure projects. In particular, the argument is advanced that the cost of acquiring the land needed to build tomorrow’s infrastructure is much less, in discounted cash flow terms, than would need to be expended in the future when, potentially, the land needed for such corridor may have been crowded out by urbanisation and other higher forms of land use. Read more

  • Road pricing reform – a getting started idea 03 Oct 2017

    David Hensher and Michiel Bliemer

    While it is recognised through numerous inquiries and research related activities that road pricing reform is necessary if we are ever to tame traffic congestion to ‘acceptable’ levels, and the theory is well established on how to price travel under congested conditions, the challenge has always been on how to get started in a way that can demonstrate the merits of a reform scheme without having to have a total system implementation. Read more

  • Mobility as a Service (MaaS) and modal capacity shortfall 31 Aug 2017

    David Hensher

    Mobility as a Service (MaaS) is talked about a lot as the new approach to delivering transport services that are better tailored to the needs of travellers than the existing modal services that, with exceptions, do not allow switching between all possible modes. Read more

  • See all of the Thinking outside the box series