Find us on Facebook Find us on LinkedIn Follow us on Twitter Subscribe to our YouTube channel
Sydney MBA Blog Big Opportunity Blog Marketing Matters

Sydney Business Blog

The Business School is proud of both the depth and breadth of our community. Our students, academics, alumni and industry partners are all integral in helping to shape the principles we believe in, and the successes we achieve.

That is why the Business School encourages our entire community to make their voices heard. Whether it is students taking part in our Exchange or Industry Placement programs, or a member of staff with something to say in their area of expertise, we believe that every opinion counts.

The Sydney Business blogs exist to give all of members of the Business School community the opportunity and space to voice those opinions, report their experiences and share their thoughts on what's happening at the Business School, and beyond.

We are always looking for bloggers to write for us. Whether you are a student, an academic, alumni or a representative of the industry, if you would like to blog for the Business School, please contact us for more information.

The Big Opportunity Blog

The Big Opportunity Blog explores current conversations and ideas from the world of business. These are insights into the thoughts of tomorrow's agents of change - our leading academics, business leaders and students. Shape your opinion on what matters.

Latest Posts

  • My Industry Placement Program Experience at IAG as a BI Analyst 29 Jan 2015

    I am currently working on an exciting project in the Marketing Analytics department at IAG through the Business School's Industry Placement Program (IPP). My job is diverse and involves coding, statistical modeling and analysing key indicators that can affect consumers’ decisions in relation to purchasing insurance products. It is interesting and satisfying to be able to transform random data More

  • Exploring the Big Apple and getting lost in Capitol Hill 27 Jan 2015

    Jenny Chen is an undergraduate student at the University of Sydney Business School. She is currently in the United States as part of the Washington DC Placement Program, offered by the Business School in partnership with the United States Studies Centre.  Ah, New York. The city that never sleeps. An appropriate nickname seeing as that's exactly what we did. We didn't sleep. Our 12 days in New More

  • Return to Los Angeles 15 Jan 2015

    Patrick Ward is an undergraduate student at the University of Sydney Business School. He is currently in the United States as part of the Los Angeles Placement Program, offered by the Business School in partnership with the United States Studies Centre. It’s only been 4 months since I was last in the United States, but this trip couldn’t have come sooner. Ever since being accepted into the More

  • Pre-Departure Musings, Domestic Struggles & Exciting Times Ahead 13 Jan 2015

    Jenny Chen is an undergraduate student at the University of Sydney Business School. She is currently in the United States as part of the Washington DC Placement Program, offered by the Business School in partnership with the United States Studies Centre. I'm the type of person who likes being prepared and planning ahead. I constantly make lists and jot down reminders for myself. A few of us More

  • The city of big shoulders and the deep dish pizza 12 Jan 2015

    Eric Xu is an undergraduate student at the University of Sydney Business School. He is currently in the United States as part of the Los Angeles Placement Program, offered by the Business School in partnership with the United States Studies Centre. The last few days before my departure were hectic, but sitting here at 4am in a hotel room in Chicago, listening to the city starting to sputter to More

  • See all The Big Opportunity Blog posts

MBA Blog

Latest Posts

  • The 3 dirty words in business: Power, Politics and Feminism 19 Jan 2015

    My Reflections from Managing People and Organisations (MPO) By Jenni Taylor, current student of the University of Sydney Business School MBA program The concept of ‘dirty words’ was first introduced to me on 24th September, our 3rd MPO lecture. According … Continue reading

  • MBA Time: A Year in Review 8 Dec 2014

    By Robyn Evans, current student of the University of Sydney Business School MBA program What a year it has been. From  the first unit, Leadership Practice & Development (LP&D), I have journeyed through a number of subjects (with many others), … Continue reading

  • Step 1: Commence MBA. Step 2: Change jobs. 2 Dec 2014

    By Carla Harris, current student of the University of Sydney Business School MBA program Sound familiar? Call it a coincidence, but there seems to me a positive correlation between starting your MBA and shortly after getting a new job. Sure … Continue reading

  • Global EMBA – Classroom 2.0 6 Nov 2014

    By Nathan Morsillo FCPA, current student in the Global Executive MBA and CPA Global Executive MBA Scholarship recipient As I write this I am midway through Module 3 in Bangalore enjoying occasional battles with wireless connections, rickshaws and lots of curry. … Continue reading

  • How my MBA boosted my career, before graduation 4 Nov 2014

    By Hugh Simpson, Management Consultant, EY, and current student of the University of Sydney Business School MBA program Candidates start their MBAs for a wide range of reasons, and for me it was either to take a step up in … Continue reading

  • See all MBA Blog posts

Marketing Matters

Latest Posts

  • SuperBowl Ads and Going Back to the Future 30 Jan 2015

    As SuperBowl XLIX is fast approaching, the world’s most expensive and creative ads start coming to light as well. As outsiders to advertising, you’d just think they keep getting more and more creative every year, and if not creative, at least more and more crazy and attention grabbing. But a little blast from the past by BMW can really help everyone enjoy a time when we didn’t exactly understand ... Read More

  • A New Era at Gucci – New CEO & Creative Director Lead Re-brand 28 Jan 2015

    In the fashion world change is always imminent, and on most occasions required, in order to set new trends, push editorial boundaries and keep a brand relevant. But what I’ve always found most interesting about the industry is how re-branding works in particular, in the sense that when a new designer takes over the role as Creative Director for a brand, they have an opportunity to tell new ... Read More

  • Flashback to Personal Branding 23 Jan 2015

    As an up-and-coming marketer, I find this blog a very good place to reflect upon personal experiences - especially those which come from realising I am seeing things in a new way, thanks to my education and new skills from the Master of Marketing program. One such experience has come from Sydney’s real estate market and my search for the perfect new home.That being said, I’ve come to modify my ... Read More

  • A Coup for Diversity – Tiffany & Co. Feature Same Sex Couple in New Ad 20 Jan 2015

    (Source: Time.com) For an ad that has recently been on high rotation on the interwebs, it seems that Tiffany & Co. have hit the right mark by featuring a real same sex couple as part of their recent ad campaign for Tiffany engagement rings. Although it’s a little unfortunate that in this day and age we’re surprised when brands engage (pun fully intended) with the LGBT community (or any other ... Read More

  • Sleep Nurse 9 Jan 2015

    Thanks to all of our loyal followers who made it though this holiday season with us, and we still have a lot more summer to go! But this new year comes with some exciting news - we thought it was time to show case one of our peers who has built her very own brand and product - putting her marketing skills and knowledge to the test. Student, and mother of two, Melissa Downes, is the founder of ... Read More

  • See all Marketing Matters posts

US Placement Program Blogs

During their stay in the United States, participants in the Washington DC and Los Angeles Placement Programs share their experiences of work, study and all else that is life.

Washington DC Placement Program

Los Angeles Placement Program

  • Los Angeles Series: Theme Parks 6 Feb 2014

    It's almost halfway through the LA program and I've been lucky enough to visit 4 theme parks! Here's my breakdown:... More

  • Los Angeles Series: The Holiday 6 Feb 2014

    Hey guys, Ben here attempting my first ever blog post. I know it’s been almost 4 weeks into the LA program, but it has been crazy since day one!... More

  • I'm An Intern! And More Cycling... 25 Jan 2014

    I got an internship! Woohoo- no longer an intern-orphan! This week was the start of my internship at M&C Saatchi. I’m placed with Apple-extraordinaire Lee on the program who’s from WA and so far it’s been an amazing experience! M&C... More