Sydney Business Blog
The Business School is proud of both the depth and breadth of our community. Our students, academics, alumni and industry partners are all integral in helping to shape the principles we believe in, and the successes we achieve.
That is why the Business School encourages our entire community to make their voices heard. Whether it is students taking part in our Exchange or Industry Placement programs, or a member of staff with something to say in their area of expertise, we believe that every opinion counts.
The Sydney Business blogs exist to give all of members of the Business School community the opportunity and space to voice those opinions, report their experiences and share their thoughts on what's happening at the Business School, and beyond.
We are always looking for bloggers to write for us. Whether you are a student, an academic, alumni or a representative of the industry, if you would like to blog for the Business School, please contact us for more information.
The Big Opportunity Blog explores current conversations and ideas from the world of business. These are insights into the thoughts of tomorrow's agents of change - our leading academics, business leaders and students. Shape your opinion on what matters.
At the beginning of this year I participated in the Business School’s Industry Placement Program. As part of this program, I had the opportunity to move down to Canberra for six weeks to intern with the Australian National Committee for UN Women. The Australian National Committee for UN Women is a non-profit organisation that raises both awareness and funds for the work that UN Women undertakes More
The iridescent gaze of the afternoon DC sunlight gleefully dances off the plane’s wing, illuminating the cabin in a golden azure haze. There’s just something about travelling, that state between destinations where you’re almost suspended in time, poised to reflect on your journey as you watch the green swathes of Ohio and Colorado sweep by, the ultimate state of reflection. The hardest thing More
Thoughts from a bus: The halfway point 22 Feb 2016
Hello readers! You’re not going to believe this, but I’m writing this second blog…whilst on another bus. No, it’s not a self-indulgent past time of mine nor is it a prime hotspot of writing juices to flow, but it just so happens that my trip up to Philadelphia for the long weekend gives me about 4-ish hours to share with you some of my experiences in the program over the past 6 weeks. And while More
Ok I admit it, typing, let alone starting my first blog on a bus is not what I’d pictured for this trip. I’d always imagined spending hours in central park warmed by the speckled spotlights of sunlight or atop a lookout perilously perched in the sky, a physical metaphor for the self-reflective juices swirling around me right now. But no, instead I’m on a bus bound for DC, where I’m quietly More
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Image credit: http://cdn.cio.com.au/ While I was searching the success stories of some of the big and giant corporations of our time, something baffled me to my very nerves. Most companies begin with the same set of skills, their human capital is similar and so are their financial resources. Yet so many businesses fail to provide what their competitors do. How would you feel if you and your ... Read More
Five tips to ensure a memorable presentation 21 Apr 2016
With the plethora of information that people are bombarded with on a daily basis, the only way to get cut through is from leaving a memorable impression on an audience. It is becoming increasingly more and more difficult to leave a lasting impression on people, especially with the access one has to information these days. With more research being developed and released, the field of ... Read More
Tips to Evaluate Marketing Campaigns 15 Apr 2016
source: http://www.convasverity.com/img/banner_marketingsupport.jpg Evaluation of the fact that our ads are being viewed by the people is important to us, because only then are we able to make sure that our products are being known, appreciated, or sold in the market. When a customer views the ad, the TRP, or total rating points of a specific brand are increased and the awareness about the ... Read More
Metadata: Implications for marketers 14 Apr 2016
There is no doubt about it. Metadata is increasingly becoming an important tool for many digital marketers. But what exactly is Metadata? And more importantly, what are the implications of collecting this data?At present there is no formal definition of what constitutes metadata under Australian telecommunications law. However, it is most commonly seen as a set of data that describes and gives ... Read More
Four ideas that will help generate leads 11 Apr 2016
Source: http://websblog.wpengine.com/wp-content/uploads/2014/12/lead_generation.png How to generate leads for a company is one of the main questions that business people ask every day. We all want to generate more leads for our businesses. But how do we intend to do it? For many companies, this is literally a million-dollar question. No matter what your business model ... Read More
US Placement Program Blogs
During their stay in the United States, participants in the Washington DC and Los Angeles Placement Programs share their experiences of work, study and all else that is life.
Three snow days and three days left 5 Mar 2014
With three days left in this program, I have decided to do a blog updating the work I have done, events we have attended and the places we have travelled.... More
Hello again! I'm finally here in DC and well, have been here for a few weeks! The first time I set foot on DC soil, I knew it was time to start work to start the program that I had... More
New York - Part 2 Now, I’ve left Times Square to a separate part - reason being was that we came here again with a larger group of friends on the Weekend once we were in DC so I decided... More
Los Angeles Series: Theme Parks 6 Feb 2014
It's almost halfway through the LA program and I've been lucky enough to visit 4 theme parks! Here's my breakdown:... More
Los Angeles Series: The Holiday 6 Feb 2014
Hey guys, Ben here attempting my first ever blog post. I know it’s been almost 4 weeks into the LA program, but it has been crazy since day one!... More
I'm An Intern! And More Cycling... 25 Jan 2014
I got an internship! Woohoo- no longer an intern-orphan! This week was the start of my internship at M&C Saatchi. I’m placed with Apple-extraordinaire Lee on the program who’s from WA and so far it’s been an amazing experience! M&C... More