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Sydney MBA Blog Big Opportunity Blog Marketing Matters Thinking outside the box

Sydney Business Blog

The Business School is proud of both the depth and breadth of our community. Our students, academics, alumni and industry partners are all integral in helping to shape the principles we believe in, and the successes we achieve.

That is why the Business School encourages our entire community to make their voices heard. Whether it is students taking part in our Exchange or Industry Placement programs, or a member of staff with something to say in their area of expertise, we believe that every opinion counts.

The Sydney Business blogs exist to give all of members of the Business School community the opportunity and space to voice those opinions, report their experiences and share their thoughts on what's happening at the Business School, and beyond.

We are always looking for bloggers to write for us. Whether you are a student, an academic, alumni or a representative of the industry, if you would like to blog for the Business School, please contact us for more information.


The Big Opportunity Blog

The Big Opportunity Blog explores current conversations and ideas from the world of business. These are insights into the thoughts of tomorrow's agents of change - our leading academics, business leaders and students. Shape your opinion on what matters.

Latest Posts

  • GRIT: The essential approach to living a meaningful University life 28 Jul 2017

    High school to University has been one of the biggest transitions in my life. In my first few days at University, I faced a dilemma. On one hand, I had the freedom to design my schedule, with an infinite amount of available choices; but on the other hand, it was my first time thinking about my unpredictable future, so I wasn't sure about my first step. In face of uncertainty, I was More

  • Enactus Sydney 21 Jul 2017

    What is the Enactus program? Enactus Sydney is a student-led organisation that uses entrepreneurial action to create sustainable social enterprises. Our projects aim to tackle important social issues within the community  and are first-class demonstrations of the power of entrepreneurship, enabling progress and enhancing the lives of those we touch. Our organisation consists of 60 students from More

  • Industry Placement Program Q&A with Fernando Alves 19 Jul 2017

    Name: Fernando Alves Degree: Master of Commerce Major(s): Project Management Industry Placement Program (IPP) Company: Business France 1. Tell us about what you worked on during your placement. Any exciting projects? After an exciting and challenging interview process, I was given an internship with the Tech and Services department at the French Trade Commission here in Sydney, a great More

  • 10 tips to help you get an internship 12 Jul 2017

    Did you know, while you’re on holidays that it is internship and vacationer role season? Some of you are probably enjoying the European summer with friends or wishing you were! Whilst it is important to use this time for R&R after a big semester one, try to make the most of your time off and think ahead to how you can make the most of your winter break. An internship or vacationer role can More

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MBA Blog

Latest Posts

  • Calling the shots 19 Jul 2017

    By Peter Giurissevich, 2017 recipient of the BOSS Emerging Leaders MBA Scholarship. Can I do it? How will I juggle everything? How can I afford it? What am I doing it for? Is the University of Sydney Business School MBA … Continue reading

  • Strategizing for Tomorrow – CSIRO/MBA Project evolution 5 Jul 2017

    By Therese Juda, current student of the University of Sydney Business School MBA program. The opportunity to engage with CSIRO researchers through the MBA program has given me glimpses into a better tomorrow. My initial project was as part of … Continue reading

  • The Solution to VUCA in Business 1 Jun 2017

    By Lee Murray, current student of the University of Sydney Business School MBA program and Business Leader Postgraduate Scholarship recipient. On the 15th of May, I had the opportunity to attend an event by the Australian Financial Review’s (AFR) Boss … Continue reading

  • Closing the gap – a commitment to gender equality 14 May 2017

    Our partnership with UN Women National Committee (NC) Australia has made it possible for six inspiring women to undertake the MBA through a full scholarship since we launched the collaboration in 2014. The calibre of our recipients is a true … Continue reading

  • Do algorithms make better decisions? 8 May 2017

    By Professor Kai Riemer, Unit Coordinator, Managing with Technology, The University of Sydney Business School MBA program Recently, we have heard a lot about algorithms, machine learning and artificial “intelligence” (AI), and the promise these technologies hold for improving decision-making. … Continue reading

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Marketing Matters

Latest Posts

  • New Semester, New Journey 28 Jul 2017

    August is nearly upon us, which means the end of studies for many students from USYD's Master of Marketing program. Not the end of the road per se, but the beginning of a new exciting chapter in their lives, careers and future projects. For the rest of us, the journey continues in semester two and we are ready to welcome many more new students into our MoM family. New students, here's your ... Read More

  • Katy Perry To Witness Myer’s Comeback 25 Jul 2017

    Australia’s retail sector is in trouble. The $300 billion, over-crowded and highly competitive industry’s marketing strategies are getting more creative in order to secure top-of-mind awareness. It’s no wonder that retailers like Myer are partnering with superstar influencers to lift sales in the midst of a stale trading environment. Fans set to Witness a change. Perry, who released her fourth ... Read More

  • For When Life Doesn't Wait 21 Jul 2017

    Afterpay. Why pay now when you can pay later? Everyone wants to live in the moment and face the consequences tomorrow. It's a wonderful concept that delves right to the heart of what consumers want. But is it really what they need? Previously Marketing Matters explored the future of Bricks and Mortar upon the ushering of a more sophisticated online shopping experience - something that is ... Read More

  • 5 Ways To Improve Your Employability 18 Jul 2017

    While the holidays have been fun, and all of us at the University of Sydney’s Business School have all benefited from a well-deserved break from classes, now the semester break is coming to a close. That means we need to start getting serious. Not only about our studies, but employment prospects as well.    If you’re guilty of slacking off over the semester break, don’t despair. There’s ... Read More

  • The Halo Effect of Coke 13 Jul 2017

    For many, the concept of the Halo Effect isn’t new. But who would have thought that the phenomenon where we assume that ‘because someone excels at something, then they will be good at doing another’ could be applied to Coca Cola.  Last semester, in Marketing in the Global Economy, Catherine Sutton Brady stressed the importance of multinational brands conducting thorough market research before ... Read More

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ITLS Thinking outside the box

These short pieces focus on transport and logistics topics of currency that are likely to be challenging and controversial – hence the titling of the series Thinking outside the box. It has all the elements of critical thinking and the challenge of change.

Professor David Hensher, Director, ITLS

Latest Posts