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Sydney Business Blog

The Business School is proud of both the depth and breadth of our community. Our students, academics, alumni and industry partners are all integral in helping to shape the principles we believe in, and the successes we achieve.

That is why the Business School encourages our entire community to make their voices heard. Whether it is students taking part in our Exchange or Industry Placement programs, or a member of staff with something to say in their area of expertise, we believe that every opinion counts.

The Sydney Business blogs exist to give all of members of the Business School community the opportunity and space to voice those opinions, report their experiences and share their thoughts on what's happening at the Business School, and beyond.

We are always looking for bloggers to write for us. Whether you are a student, an academic, alumni or a representative of the industry, if you would like to blog for the Business School, please contact us for more information.

The Big Opportunity Blog

The Big Opportunity Blog explores current conversations and ideas from the world of business. These are insights into the thoughts of tomorrow's agents of change - our leading academics, business leaders and students. Shape your opinion on what matters.

Latest Posts

  • 5 Tips to Make the Most Out of Your Open Day Experience 22 Aug 2016

    By Tracy Trieu, current Bachelor of Commerce (Liberal Studies) student at the University of Sydney Business School. As a Year 12 student and one of the first from my family to go to university, I really didn’t know anything about tertiary education. What degree do I want to do? What university should I pick? Will I make friends? What’s the difference between a tutorial and a lecture? There More

  • To Reflect is to Learn 17 Aug 2016

    I'm back home! After six weeks, I was all set to go home but on the morning of my departure, I got an email from my airline that my flight was cancelled due to bad weather condition in Hong Kong. What? Yes, so much for getting home! After waiting for a day, they were able to arrange my return flight with another airline. Totally out of my control, but I decided to look at it in a positive More

  • Afterthoughts from a Summer in Paris 9 Aug 2016

    Paris was magical – the city of lights – the city many dream of visiting one day to tick it off their bucket list. And today, it’s been ticked off mine. I remember having all these dreams about Paris and all these fantasies surrounding this elusive place floating around in my head. Perhaps some of these fantasies weren’t mine to make happen. But I learnt, and I grew. My favourite part of More

  • Oh La La 19 Jul 2016

    Have you ever heard someone say ‘Oh la la’? Do you ever wonder what it means? What do you think it means in French?  When I first heard it from my French teacher, I didn’t pay much attention to it, but when I heard it again it made me curious, so I Googled and found this definition: The French phrase oh là là isn't so much an expression as an interjection. It can indicate surprise, More

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MBA Blog

Latest Posts

Marketing Matters

Latest Posts

  • The psychology of colours in marketing 26 Aug 2016

     Image Credit: Do you know that colors are ubiquitous and a very vital source of information for all? Do you know that people usually make up their minds in about 90 seconds of first seeing people or products and almost 80% of the decision is based on their assessment of colors associated with what they’re looking at? Prudent use of colors can significantly affect moods ... Read More

  • Facebook Algorithm is changing again 12 Aug 2016

    Image credit: Well, no one wants to see dead stories circulating on our Facebook feed! It seems as if Facebook is just trying to play with what we see and what we don’t on our newsfeed. It can become a little fuzzy but the ranking of our stories is according to an algorithm that changes every now and then. It encourages exposure for a lot of users but chances differ ... Read More

  • Top 3 Marketing Trends for Q3-Q4 2016 29 Jul 2016

    Image credit: Context, relevance and delivery with efficiency, if these aren’t the topics under discussion in your organisation, perhaps you are not focusing on the right ones. One thing that you should understand is that businesses need to have a very clear focus on the expectations, demands and needs of their customers. And what you shouldn’t forget is that the customer ... Read More

  • The Impact of Pokémon GO on Marketing 26 Jul 2016

    Image credit: Three weeks ago a game that is changing the landscape of gaming as we speak was released. Pokémon GO is the most talked-about game right now, with statistics indicating its popularity above that of even Twitter. Millions of people around the world are exploring their towns and cities looking for new Pokémon’s to catch, train and battle. People of every age group are ... Read More

  • Marketing to Millennials 18 Jul 2016

    Image credit: In today’s workforce, there are three types of primary generations. They include baby boomers, generation X and then finally, the millennials. All those born between 1981 and 2000 are labeled as millennials. In America they make up 41% of the total U.S population and in Australia they are around 20% of the total population. Marketing Tips for Millennials 1) ... Read More

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ITLS Thinking outside the box

These short pieces focus on transport and logistics topics of currency that are likely to be challenging and controversial – hence the titling of the series Thinking outside the box. It has all the elements of critical thinking and the challenge of change.

Professor David Hensher, Director, ITLS

Latest Posts