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Sydney Business Blog

The Business School is proud of both the depth and breadth of our community. Our students, academics, alumni and industry partners are all integral in helping to shape the principles we believe in, and the successes we achieve.

That is why the Business School encourages our entire community to make their voices heard. Whether it is students taking part in our Exchange or Industry Placement programs, or a member of staff with something to say in their area of expertise, we believe that every opinion counts.

The Sydney Business blogs exist to give all of members of the Business School community the opportunity and space to voice those opinions, report their experiences and share their thoughts on what's happening at the Business School, and beyond.

We are always looking for bloggers to write for us. Whether you are a student, an academic, alumni or a representative of the industry, if you would like to blog for the Business School, please contact us for more information.

The Big Opportunity Blog

The Big Opportunity Blog explores current conversations and ideas from the world of business. These are insights into the thoughts of tomorrow's agents of change - our leading academics, business leaders and students. Shape your opinion on what matters.

Latest Posts

  • Adventures in India 24 Aug 2015

    This past July I have had the opportunity to work with the social enterprise, Pollinate Energy, through the Business School's Community Placement Program. Pollinate Energy aims to improve the lives of India’s Urban poor. Every year, thousands of Indians are migrating from their rural villages to these urban slums. These people are seeking employment and these harsh living conditions, often More

  • Master of Management students visit China - part 2 17 Aug 2015

    A trip to China is not complete without visiting the impressive factories and facilities the country has to offer. On our recent trip to the south-east provinces of China, twenty Master of Management students and I had the privilege of being hosted by the China Energy Conservation and Environmental Protection (CECEP) Group. CECEP is China’s largest state-owned renewable energy enterprise and is More

  • Master of Management students visit China 10 Aug 2015

    After many delays due to monsoons in Southern China, our group of students in the University of Sydney Business School's Master of Management program finally made it to the Habour View Resort and Training centre in Jurong, a town not far from Nanjing in the Jiangsu province. We were the guests of CECEP - the China Energy Conservation and Environmental Protection Group - a Chinese state-owned More

  • Think Big Data 7 Aug 2015

    In Semester 1, Woolworths teamed up with the Discipline of Business Analytics at the Business School to run a competition using real time data about the sales of some of their most popular product lines. At the end of the six week challenge, top students were giving the opportunity to interview for an internship with Woolworths. John Brann shares his experience on our blog this week. The More

  • See all The Big Opportunity Blog posts

MBA Blog

Latest Posts

Marketing Matters

Latest Posts

  • Marketing to Generation Z 27 Aug 2015

    Who exactly is Generation Z you ask? Up until a few weeks ago I didn’t know they existed either! The world has just got to grips with the term “Millennial” when along came Generation Y to supersede them.  Now we have an even younger category of consumers with a new buzzword to define them.Although loosely defined, Generation Z are generally considered to have been born between mid-1990s to the ... Read More

  • Want to evolve your marketing? Social media is your answer. 26 Aug 2015

    A few years ago the job of social media was primarily given to the intern or dedicated to a single person in a business with very few resources supporting its functions. Today the Concept of social has matured and exponentially grown into an integral and utmost fundamental part of a brands marketing mix. http://www.rubenlicera.com/wp-content/uploads/2015/02/social-media-marketing.png The ... Read More

  • My journey to the Master of Marketing 17 Aug 2015

    Having just begun my second semester at the University of Sydney Business School, I have started to reflect on my time spent enrolled in the Master of Marketing. Taking my very first class a little over six months ago, I already feel like I have acquired lifetime of learning!But to really tell this story, I need to start at the beginning. My journey actually began whilst backpacking in Australia ... Read More

  • Au Revoir Paid Media - Hello Modern Marketing 14 Aug 2015

    The Glitz and glam of television commercials represent the advertising of yesterday, however we all know times are rapidly changing and with this being said, so should the medium in which marketers choose to advertise. As consumer behavior continues to evolve, the value a great campaign holds becomes more challenging. All us marketers and advertisers can continue to debate the meanings and terms ... Read More

  • Emoticons take over Cokes latest “Share a coke” campaign 7 Aug 2015

    Droga5 Sydney, a New York city based global advertising agency, has taken the reins on the most recent take of Coke's “Share a coke” campaign. Launching in Vietnam and then aimed at running across Asia’s southeast, Droga5 has cleverly implemented the use of emoticons instead of names on the side of bottles. Before we move forward, it is important to understand the impact emoticons and emojis ... Read More

  • See all Marketing Matters posts

US Placement Program Blogs

During their stay in the United States, participants in the Washington DC and Los Angeles Placement Programs share their experiences of work, study and all else that is life.

Washington DC Placement Program

Los Angeles Placement Program

  • Los Angeles Series: Theme Parks 6 Feb 2014

    It's almost halfway through the LA program and I've been lucky enough to visit 4 theme parks! Here's my breakdown:... More

  • Los Angeles Series: The Holiday 6 Feb 2014

    Hey guys, Ben here attempting my first ever blog post. I know it’s been almost 4 weeks into the LA program, but it has been crazy since day one!... More

  • I'm An Intern! And More Cycling... 25 Jan 2014

    I got an internship! Woohoo- no longer an intern-orphan! This week was the start of my internship at M&C Saatchi. I’m placed with Apple-extraordinaire Lee on the program who’s from WA and so far it’s been an amazing experience! M&C... More