Find us on Facebook Find us on LinkedIn Follow us on Twitter Subscribe to our YouTube channel
Sydney MBA Blog Big Opportunity Blog Marketing Matters

Sydney Business Blog

The Business School is proud of both the depth and breadth of our community. Our students, academics, alumni and industry partners are all integral in helping to shape the principles we believe in, and the successes we achieve.

That is why the Business School encourages our entire community to make their voices heard. Whether it is students taking part in our Exchange or Industry Placement programs, or a member of staff with something to say in their area of expertise, we believe that every opinion counts.

The Sydney Business blogs exist to give all of members of the Business School community the opportunity and space to voice those opinions, report their experiences and share their thoughts on what's happening at the Business School, and beyond.

We are always looking for bloggers to write for us. Whether you are a student, an academic, alumni or a representative of the industry, if you would like to blog for the Business School, please contact us for more information.

The Big Opportunity Blog

The Big Opportunity Blog explores current conversations and ideas from the world of business. These are insights into the thoughts of tomorrow's agents of change - our leading academics, business leaders and students. Shape your opinion on what matters.

Latest Posts

  • The Business of Creative Thinking: The Key to Solving Social Problems 18 May 2015

    Visionary entrepreneur Elon Musk announced on the 1st of May at the launch of the Tesla ‘Powerwall’ that he expects to "fundamentally change the way the world uses energy". The ‘Powerwall’ is a sleek suitcase-sized lithium-ion battery designed for homeowners to store energy. Musk proposes that in conjunction with solar cells, the technology has the potential to usurp the need for fossil fuels to More

  • A Light in the Dark 12 May 2015

    I arrived in Bangalore, India in the evening. A beautiful red sunset hung over the city skyline as I was driven to ‘the hive’, where our team was to live and work for the next four weeks. I was in India as part of the Business School's Community Placement Program, to partake in a month long fellowship with Pollinate Energy, a social business that enables access to sustainable technologies. More

  • My Industry Placement Program Experience at PwC Beijing 6 May 2015

    It is always a good opportunity to have real world experiences as a business student. What is happening in the real world very is very important to me to complement my studies in the classroom. Six months ago, I was lucky enough to join the Industry Placement Program (IPP) and work at PwC in my hometown, Beijing. I’m the kind of person who always strives to set goals before taking action. At More

  • Just need to take the first step 17 Apr 2015

    Nine months ago, I stepped off the plane in Sydney after many hours in flight. It was an early chilly morning. Looking at the newly risen sun, I took a deep breath of the cold air, full of unfamiliar smells, telling myself that I could fulfil my goals. However, to achieve these goals was anything but easy. I thought I had learned English well enough, but then I found myself barely understanding More

  • See all The Big Opportunity Blog posts

MBA Blog

Latest Posts

Marketing Matters

Latest Posts

  • Gucci Online – Where tradition meets modern digital marketing 22 May 2015

    Despite the fact a French company owns Gucci, the notorious global brand is still seen as the epitome of “Italian luxury”. Looking past the opulence the brand radiates, Gucci has been able to successfully combine old world tradition with a profound understanding of modern technology and marketing techniques. In relation to the digital capability of companies in the luxury market, Gucci was ... Read More

  • Elon Musk: A new world of marketing opportunities 19 May 2015

    I have been a long time admirer of the serial entrepreneur, engineer, inventor and investor Elon Musk. As the cofounder of Paypal, he has amassed a personal wealth of approximately $13.3 billion and currently sits at number 100 on the Forbes World’s Billionaire list. Like a real life Tony Stark from the Iron Man comics, Musk is every bit the superhero, just without the suit. But do not let his ... Read More

  • “Service Revolution” Drives Customer Growth at Westpac 15 May 2015

    In the digitalised world we are living in today, we can definitely see a shift to more digitalised platforms in which more powerful and newer technologies are changing the way consumers live their lives. It is important that companies are taking hold of this shift by implementing more customer-centred strategies to ensure their position within the marketplace. With this being said, the ... Read More

  • End of an era: Sex no longer sells for Abercrombie & Fitch 11 May 2015

    The winds of change are blowing through the department stores of the clothing company Abercrombie & Fitch. Established in 1892 in New York by David T. Abercrombie and Ezra Fitch, the brand was originally a purveyor of sporting goods as well as shotguns, fishing rods and camping equipment. After filing for bankruptcy, A&F was revived in 1978 as a mail order company specialising in hunting clothing ... Read More

  • The importance of personal branding 4 May 2015

    Chances are, if you don’t cultivate your own brand these days you won’t be noticed. Worse still, failure to manage your own brand could result in someone else determining it for you! Branding has come a long way from its initial meaning as a mark of ownership, such as the branding mark you would find on cattle. It later became a guarantee of quality, as people would burn branding marks into ... Read More

  • See all Marketing Matters posts

US Placement Program Blogs

During their stay in the United States, participants in the Washington DC and Los Angeles Placement Programs share their experiences of work, study and all else that is life.

Washington DC Placement Program

Los Angeles Placement Program

  • Los Angeles Series: Theme Parks 6 Feb 2014

    It's almost halfway through the LA program and I've been lucky enough to visit 4 theme parks! Here's my breakdown:... More

  • Los Angeles Series: The Holiday 6 Feb 2014

    Hey guys, Ben here attempting my first ever blog post. I know it’s been almost 4 weeks into the LA program, but it has been crazy since day one!... More

  • I'm An Intern! And More Cycling... 25 Jan 2014

    I got an internship! Woohoo- no longer an intern-orphan! This week was the start of my internship at M&C Saatchi. I’m placed with Apple-extraordinaire Lee on the program who’s from WA and so far it’s been an amazing experience! M&C... More