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Sydney Business Blog

The Business School is proud of both the depth and breadth of our community. Our students, academics, alumni and industry partners are all integral in helping to shape the principles we believe in, and the successes we achieve.

That is why the Business School encourages our entire community to make their voices heard. Whether it is students taking part in our Exchange or Industry Placement programs, or a member of staff with something to say in their area of expertise, we believe that every opinion counts.

The Sydney Business blogs exist to give all of members of the Business School community the opportunity and space to voice those opinions, report their experiences and share their thoughts on what's happening at the Business School, and beyond.

We are always looking for bloggers to write for us. Whether you are a student, an academic, alumni or a representative of the industry, if you would like to blog for the Business School, please contact us for more information.

The Big Opportunity Blog

The Big Opportunity Blog explores current conversations and ideas from the world of business. These are insights into the thoughts of tomorrow's agents of change - our leading academics, business leaders and students. Shape your opinion on what matters.

Latest Posts

  • Summer in Paris 16 Jul 2015

    Summer in Paris hits the city hard and swift. Our move to Cite U at the start of July coincided with the first heatwave of summer, so the air-conditioned luxury of our former hotel was sorely missed. It was a challenge to dress presentably for work in 36-degree heat, but as some coworkers showed up in shorts on these days, that was our cue to follow suit! Unfortunately the typical, century-old More

  • Green to the core: sustainability based strategy 7 Jul 2015

    People from all backgrounds, from end consumers to business strategists, are driving – and grappling with – changing expectations about sustainability in business. Organisations are facing pressure to serve today’s conscious consumer, while achieving more ambitious business outcomes. At the recent “Green at the core” sustainability panel discussion hosted by the Master of Management Society, More

  • Why leadership prevails over your WAM 1 Jul 2015

    The moment you sit in your first graduation job interview, your potential employer isn’t looking at your WAM or your academic achievements. They’re looking for an entrepreneurial character to help grow their business. That’s why when you see them clicking their pens or not writing anything down, it’s a cue to move on. Tell them explicitly what makes you different. How? Leadership. It is the More

  • Our adventures in Paris begin 30 Jun 2015

    I write this blog post on the Eurostar as it zooms to London after surviving my first week of the Paris International Placement Program (IPP). Last weekend, twenty undergrads and postgrads from the Business School descended upon Paris, some even managing to squeeze in trips to Lisbon and Barcelona enroute. Travel is an obvious perk of the program and we intended to make the most of it! Seine More

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MBA Blog

Latest Posts

Marketing Matters

Latest Posts

  • A new take on a branch experience 4 Aug 2015

    To be a bank these days is by no means an easy job. Consumers hate them, shareholders have a continual haste towards them and regulators just can’t seem to figure out what to do with them. At the end of the day, a bank’s got to do, what a bank’s got to do - make money! However, the way in which they do this makes all the difference. The Bank of Queensland is aiming to challenge consumer ... Read More

  • The dark side of collaborative consumption 27 Jul 2015

    The roots of collaborative consumption are deeply entrenched in the idea of a sharing economy. The act of sharing is hardwired into humans, but can be more prevalent in some societies and cultures than others. However, almost all cultures value sharing from a young age, with children being taught that sharing is good and should be encouraged. The idea of a sharing economy is certainly not a new ... Read More

  • Wrigley’s Extra and ‘The Bachelor’ 24 Jul 2015

    Wrigley’s Extra has become a major sponsor of The Bachelor, whilst undergoing a global rebrand. Wrigley’s Extra has decided to hop on board to sponsor The Bachelor as part of their global rebranding strategy for its main gum brand, Extra. The new look for Extra will incorporate aspects of pop culture and dating conversation through the new business relationship with Ten's The Bachelor ... Read More

  • Co-creation takes over at LEGO 21 Jul 2015

    One of the best recent examples of co-creation is LEGO, and its IDEAS website which allows customers to create new designs. The website was set up for LEGO enthusiasts who can both create, vote and give feedback on new projects. The projects that receive over 10,000 votes go into a review phase where senior LEGO employees decide if the product is viable for production. If the product is approved, ... Read More

  • Coca-Cola fighting prejudice by removing logo in the Middle East for Ramadan 13 Jul 2015

    Coca-Cola has long been known for their fantastic use of marketing to connect with their audience. Earlier this week saw one of the best campaigns I can remember from them in a very long time. Coke cans in the Middle East have been stripped of the famous Coca-Cola logo. This will run throughout the holy festival of Ramadan, which is observed by Muslims worldwide.The new blank cans still have ... Read More

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US Placement Program Blogs

During their stay in the United States, participants in the Washington DC and Los Angeles Placement Programs share their experiences of work, study and all else that is life.

Washington DC Placement Program

Los Angeles Placement Program

  • Los Angeles Series: Theme Parks 6 Feb 2014

    It's almost halfway through the LA program and I've been lucky enough to visit 4 theme parks! Here's my breakdown:... More

  • Los Angeles Series: The Holiday 6 Feb 2014

    Hey guys, Ben here attempting my first ever blog post. I know it’s been almost 4 weeks into the LA program, but it has been crazy since day one!... More

  • I'm An Intern! And More Cycling... 25 Jan 2014

    I got an internship! Woohoo- no longer an intern-orphan! This week was the start of my internship at M&C Saatchi. I’m placed with Apple-extraordinaire Lee on the program who’s from WA and so far it’s been an amazing experience! M&C... More