Sydney Business Blog
The Business School is proud of both the depth and breadth of our community. Our students, academics, alumni and industry partners are all integral in helping to shape the principles we believe in, and the successes we achieve.
That is why the Business School encourages our entire community to make their voices heard. Whether it is students taking part in our Exchange or Industry Placement programs, or a member of staff with something to say in their area of expertise, we believe that every opinion counts.
The Sydney Business blogs exist to give all of members of the Business School community the opportunity and space to voice those opinions, report their experiences and share their thoughts on what's happening at the Business School, and beyond.
We are always looking for bloggers to write for us. Whether you are a student, an academic, alumni or a representative of the industry, if you would like to blog for the Business School, please contact us for more information.
The Big Opportunity Blog explores current conversations and ideas from the world of business. These are insights into the thoughts of tomorrow's agents of change - our leading academics, business leaders and students. Shape your opinion on what matters.
By Tracy Trieu, current Bachelor of Commerce (Liberal Studies) student at the University of Sydney Business School. As a Year 12 student and one of the first from my family to go to university, I really didn’t know anything about tertiary education. What degree do I want to do? What university should I pick? Will I make friends? What’s the difference between a tutorial and a lecture? There More
To Reflect is to Learn 17 Aug 2016
I'm back home! After six weeks, I was all set to go home but on the morning of my departure, I got an email from my airline that my flight was cancelled due to bad weather condition in Hong Kong. What? Yes, so much for getting home! After waiting for a day, they were able to arrange my return flight with another airline. Totally out of my control, but I decided to look at it in a positive More
Afterthoughts from a Summer in Paris 9 Aug 2016
Paris was magical – the city of lights – the city many dream of visiting one day to tick it off their bucket list. And today, it’s been ticked off mine. I remember having all these dreams about Paris and all these fantasies surrounding this elusive place floating around in my head. Perhaps some of these fantasies weren’t mine to make happen. But I learnt, and I grew. My favourite part of More
Oh La La 19 Jul 2016
Have you ever heard someone say ‘Oh la la’? Do you ever wonder what it means? What do you think it means in French? When I first heard it from my French teacher, I didn’t pay much attention to it, but when I heard it again it made me curious, so I Googled and found this definition: The French phrase oh là là isn't so much an expression as an interjection. It can indicate surprise, More
The future of work – why inclusivity and emotional intelligence will become more not less important for leaders of tomorrow 22 Aug 2016
By Natalie Cope, current student of the University of Sydney Business School MBA program and 2014 BOSS Emerging Leaders MBA Scholarship Recipient We stand today at the beginning of a Fourth Industrial Revolution. The unprecedented advance in technology is disrupting our world … Continue reading
By Belinda Coniglio, current student of the University of Sydney Business School MBA program On 20 July 2016, I attended the AFR BOSS Emerging Leaders Masterclass held at the University of Sydney Business School CBD Campus. What most attracted me to … Continue reading
Hugh Simpson is a graduate of and innovation coach at the University of Sydney Business School MBA Program, management consultant and start-up advisor. Nine out of ten start-ups fail and the number one reason is the lack of product/market fit. You can have a … Continue reading
By Luke Morton, current student in the University of Sydney Business School MBA Program. In my last post, What are the Characteristics of an Emerging Leader?, I made reference to three multiplying factors of personal growth, proposing that they are … Continue reading
Working in my beautiful mess 4 Jul 2016
By Georgia Knox, graduate of the University of Sydney Business School MBA program and a Business Leader Postgraduate Scholarship recipient If you want something done, ask a busy person. We’ve all heard that phrase. Coined by one of America’s founding fathers, the notion … Continue reading
The psychology of colours in marketing 26 Aug 2016
Image Credit: smallbiztrends.com Do you know that colors are ubiquitous and a very vital source of information for all? Do you know that people usually make up their minds in about 90 seconds of first seeing people or products and almost 80% of the decision is based on their assessment of colors associated with what they’re looking at? Prudent use of colors can significantly affect moods ... Read More
Facebook Algorithm is changing again 12 Aug 2016
Image credit: cbsnews3.cbsistatic.com/ Well, no one wants to see dead stories circulating on our Facebook feed! It seems as if Facebook is just trying to play with what we see and what we don’t on our newsfeed. It can become a little fuzzy but the ranking of our stories is according to an algorithm that changes every now and then. It encourages exposure for a lot of users but chances differ ... Read More
Top 3 Marketing Trends for Q3-Q4 2016 29 Jul 2016
Image credit: forbes.com Context, relevance and delivery with efficiency, if these aren’t the topics under discussion in your organisation, perhaps you are not focusing on the right ones. One thing that you should understand is that businesses need to have a very clear focus on the expectations, demands and needs of their customers. And what you shouldn’t forget is that the customer ... Read More
The Impact of Pokémon GO on Marketing 26 Jul 2016
Image credit: aolcdn.com Three weeks ago a game that is changing the landscape of gaming as we speak was released. Pokémon GO is the most talked-about game right now, with statistics indicating its popularity above that of even Twitter. Millions of people around the world are exploring their towns and cities looking for new Pokémon’s to catch, train and battle. People of every age group are ... Read More
Marketing to Millennials 18 Jul 2016
Image credit: entrepreneur.com In today’s workforce, there are three types of primary generations. They include baby boomers, generation X and then finally, the millennials. All those born between 1981 and 2000 are labeled as millennials. In America they make up 41% of the total U.S population and in Australia they are around 20% of the total population. Marketing Tips for Millennials 1) ... Read More
These short pieces focus on transport and logistics topics of currency that are likely to be challenging and controversial – hence the titling of the series Thinking outside the box. It has all the elements of critical thinking and the challenge of change.
Professor David Hensher, Director, ITLS
There is empirical evidence from the UK that letting everyone stand on escalators yields a higher throughput than letting some people walk. This is counter-intuitive, so in this article we analyse this further. Read more
The Smart Cities Plan talks about the establishment of an Infrastructure Financing Unit to explore innovative financing, including private partnerships, balance sheet leveraging and value capture for major projects. My suggestion is that one of the first tasks of this new unit is to explore the application of the NAIF principles. Read more
When it is not optimal to look for an "Optimal Policy"? - The case of airport slot allocation 02 May 2016
Economists and operational researchers are trained to look for “optimal” solutions, especially when policy changes are considered. A failed policy will not only lead to substantial economic loss, but will also risk the decision-maker’s credentials. Although the aspiration for better policy should be encouraged, there is always uncertainty associated with any business and economic decisions. Read more
‘Uberisation’ of Public Transport in the Digital Age - what is in store in the next 10 to 20 years? 19 Apr 2016
David A. Hensher
The opportunities for public transport to match customer expectation under a mobility service model are exciting but also disruptive in terms of current practices centred around mode-specific contracts, protected service areas and under-utilised capacity. Has the time arrived for the digital age to provide the much needed technological spur for the take off into the new mobility services era? Read more