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Sydney Business Blog

The Business School is proud of both the depth and breadth of our community. Our students, academics, alumni and industry partners are all integral in helping to shape the principles we believe in, and the successes we achieve.

That is why the Business School encourages our entire community to make their voices heard. Whether it is students taking part in our Exchange or Industry Placement programs, or a member of staff with something to say in their area of expertise, we believe that every opinion counts.

The Sydney Business blogs exist to give all of members of the Business School community the opportunity and space to voice those opinions, report their experiences and share their thoughts on what's happening at the Business School, and beyond.

We are always looking for bloggers to write for us. Whether you are a student, an academic, alumni or a representative of the industry, if you would like to blog for the Business School, please contact us for more information.

The Big Opportunity Blog

The Big Opportunity Blog explores current conversations and ideas from the world of business. These are insights into the thoughts of tomorrow's agents of change - our leading academics, business leaders and students. Shape your opinion on what matters.

Latest Posts

  • My Experience at Wellington Management 24 May 2016

    To many Commerce students, fund management is an elusive industry which often gets overlooked by the more mainstream roles such as investment banking, sales and trading, and management consulting. Over the past 6 months, I have had the privilege of working in a leading global asset management firm and it has been amazing! Making the decision to defer university for 6 months is not an easy More

  • Industry Placement Program - Australian National Committee for UN Women 14 Apr 2016

    At the beginning of this year I participated in the Business School’s Industry Placement Program. As part of this program, I had the opportunity to move down to Canberra for six weeks to intern with the Australian National Committee for UN Women.  The Australian National Committee for UN Women is a non-profit organisation that raises both awareness and funds for the work that UN Women undertakes More

  • Thoughts from a bus (actually a plane): Goodbye and Thank-you 24 Mar 2016

    The iridescent gaze of the afternoon DC sunlight gleefully dances off the plane’s wing, illuminating the cabin in a golden azure haze. There’s just something about travelling, that state between destinations where you’re almost suspended in time, poised to reflect on your journey as you watch the green swathes of Ohio and Colorado sweep by, the ultimate state of reflection.  The hardest thing More

  • Thoughts from a bus: The halfway point 22 Feb 2016

    Hello readers! You’re not going to believe this, but I’m writing this second blog…whilst on another bus. No, it’s not a self-indulgent past time of mine nor is it a prime hotspot of writing juices to flow, but it just so happens that my trip up to Philadelphia for the long weekend gives me about 4-ish hours to share with you some of my experiences in the program over the past 6 weeks. And while More

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Marketing Matters

Latest Posts

  • Personal Branding & Your Social CV 23 May 2016

    Life as we know it has changed from what it was a decade ago. Fast-forward to now and new tools of connection and education have arrived. The way we connect, learn and develop credentials is being turned upside down. While those native to the digital landscape have little problem moving through the learning curve of using and connecting, it seems few have realised the importance of these new ... Read More

  • Is the Consumer Always Right? 20 May 2016

    Image credit: http://www.bmgtoday.com A successful business is one with happy customers. The key element to earn customer loyalty is to consider the customer’s problems as your responsibility. Only then you can enjoy a wide network of happy customers, which brings business growth and success. “The customer is always right” is a well-known saying in the ... Read More

  • Digital Strategy and How to Measure ROI 17 May 2016

    Image credit: http://www.xiik.com It is rare to find a business that improves at a desired pace if it is not making effective use of digital marketing. Digital marketing in the current era of internet and technology is essential for small to large sized businesses. This is why all major organisations hire a full team of digital marketers to ensure that their desired outcome can be achieved. ... Read More

  • Marketing, Customer Centricity, and why it is so important 9 May 2016

     Image credit: http://netdna-cdn.com/ An emerging term in the arena of customer service is “customer centricity”. Although it refers to company-wide focus on the customer, every business, every company and every department should have the customers in mind before executing a project. Companies work according to the demand of customers to attract them and boost their business on national ... Read More

  • Have you ever through of incorporating Snapchat to your social media marketing mix? If not, well perhaps you should. 5 May 2016

    Snapchat has gone from being a simple photo and video-sharing app to a marketing tool that cannot be ignored. Since its start in 2011, the app has over 100 million daily active users and 400 million snaps per day. Believe it or not, Snapchat is one of the fastest growing social networks. The self-destructing concept is no longer for just smartphone savvy-teens but also provides marketers and ... Read More

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US Placement Program Blogs

During their stay in the United States, participants in the Washington DC and Los Angeles Placement Programs share their experiences of work, study and all else that is life.

Washington DC Placement Program

Los Angeles Placement Program

  • Los Angeles Series: Theme Parks 6 Feb 2014

    It's almost halfway through the LA program and I've been lucky enough to visit 4 theme parks! Here's my breakdown:... More

  • Los Angeles Series: The Holiday 6 Feb 2014

    Hey guys, Ben here attempting my first ever blog post. I know it’s been almost 4 weeks into the LA program, but it has been crazy since day one!... More

  • I'm An Intern! And More Cycling... 25 Jan 2014

    I got an internship! Woohoo- no longer an intern-orphan! This week was the start of my internship at M&C Saatchi. I’m placed with Apple-extraordinaire Lee on the program who’s from WA and so far it’s been an amazing experience! M&C... More