Charles Areni - Newsroom articles
Junk mail unlikely to vanish 04 May 2012
ABC Radio Newcastle
ABC Radio Newcastle has interviewed Professor Charles Areni, Discipline of Marketing at the University of Sydney Business School, regarding his research with colleague Dr Rohan Miller which shows junk mail is unlikely to vanish any time soon because it seems to work.
Packaging tactics keep shoppers on edge 02 May 2012
ABC Radio Darwin
ABC Radio Darwin has interviewed Professor Charles Areni, Discipline of Marketing at the University of Sydney Business School, regarding tactics employed by manufacturers to increase air space and reduce unit sizes of products without customers noticing.
How advertisements manipulate behaviour 01 May 2012
Scientific American
The Scientific American has drawn on research by Professor Charles Areni, Discipline of Marketing at the University of Sydney Business School, into the effect of music on consumer behaviour and his finding that music can influence purchasing decisions.
Junk mail lovers buy into bargains 01 May 2012
MX
MX newspaper has interviewed Professor Charles Areni, discipline of Marketing at the University of Sydney Business School, regarding his research with colleague Dr Rohan Miller which shows junk mail is unlikely to vanish any time soon because it seems to work.
We hate it but it works: the truth about junk mail 01 May 2012
Radio National
ABC Radio National's The World Today program has interviewed Professor Charles Areni, Discipline of Marketing at the University of Sydney Business School, regarding his research into the effectiveness of direct marketing campaigns, which is to be published in the Journal of Marketing Communications.
Seven defends showing McDoco April 01, 2012
Sunday Telegraph
The Sunday Telegraph newspaper has also interviewed Professor Charles Areni, Discipline of Marketing at the University of Sydney Business School, regarding a documentary purporting to expose the truth behind McDonalds that is actually commissioned by the fast food giant.
Qantas dodges a brand bump November 09, 2011
Business Spectator
Business Spectator has interviewed Professor Charles Areni, Discipline of Marketing at the University of Sydney Business School, regarding what Qantas can do to improve its brand reputation.
Ad and subtract: $10 chook for $9.88 leaves shoppers baffled November 09, 2011
Sydney Morning Herald
Professor Charles Areni, Discipline of Marketing at the University of Sydney Business School, has been interviewed by the Sydney Morning Herald regarding psychological pricing in supermarkets after Woolworth's latest campaign in the price war against Coles.
The tick that broke heart of foundation September 25, 2011
The Sunday Telegraph
The Sunday Telegraph has interviewed Professor Charles Areni of the University of Sydney Business School, Discipline of Marketing, about changes the Heart Foundation has made to its 'Tick' accreditation scheme for food.
Tricks of the trade: how shoppers are duped into paying more, for less September 23, 2011
Sydney Morning Herald
The Sydney Morning Herald has interviewed Professor Charles Areni of the University of Sydney Business School, Discipline of Marketing, regarding the marketing techniques employed by manufacturers to trick consumers.