Charles Areni - Newsroom articles
The Value of Junk Mail 05 Aug 2013
ABC Radio Statewide Drive
ABC Statewide Drive NSW interviewed Professor Charles Areni on the value of junk mail as a marketing tool.
Professor Charles Areni has spoken to Fairfax media about the perception of single fathers in Australia, the topic of his new book, co-authored with Stephen Holden.
Fear of unemployment and loss of wages has led to a sizeable reduction in the number of sick days taken by NSW workers this year. Professor Charles Areni says that research shows being absent from work can reduce your chances of promotion - and that Australian work culture places a lot of pressure on employees to be seen.
The impact of the Olympics on Retail Trends 30 Jul 2012
Professor Charles Areni talks about the impact of the Olympic Games on retail trends.
Music as a Marketing Tool 17 Jul 2012
ABC Radio 702
Professor Charles Areni comments on the effects, both positive and negative, that music has on people, and it's role in marketing.
Tell Me Why I Don't Like Mondays 05 Jun 2012
Professor Charles Areni, Discipline of Marketing at the University of Sydney Business School and author of Tell Me Why I Don't Like Mondays, has been interviewed by ABC Illawarra regarding the remorse felt by workers on Mondays, the phenomenon of weekly mood cycles and the overvaluation of future discretionary time.
Professor Charles Areni, discipline of Marketing at the University of Sydney Business School, has been interviewed by the Daily Telegraph regarding the credibility of the "Product of the Year" award, which a number of brands use in their marketing campaigns.
ABC North Queensland
ABC North Queensland has interviewed Professor of Marketing Charles Areni, University of Sydney Business School, regarding the effectiveness of junk mail as a marketing tool.
ABC Radio 702 and Yahoo 7 have reported on research conducted by Charles Areni, discipline of Marketing at the University of Sydney Business School, which found that junk mail remains relatively successful in driving sales.
The truth about junk mail 07 May 2012
ABC Radio Adelaide
ABC Radio Adelaide and Radio 6PR Perth have also interviewed Professor Areni, Discipline of Marketing at the University of Sydney Business School, regarding the relative success of junk mail in driving sales.