Charles Areni - Newsroom articles
Father knows best as single dads tackle the other glass ceiling 26 Dec 2012
The Age
Professor Charles Areni has spoken to Fairfax media about the perception of single fathers in Australia, the topic of his new book, co-authored with Stephen Holden.
NSW workers this year are too scared to call in sick 21 Oct 2012
news.com.au
Fear of unemployment and loss of wages has led to a sizeable reduction in the number of sick days taken by NSW workers this year. Professor Charles Areni says that research shows being absent from work can reduce your chances of promotion - and that Australian work culture places a lot of pressure on employees to be seen.
The impact of the Olympics on Retail Trends 30 Jul 2012
ABC News
Professor Charles Areni talks about the impact of the Olympic Games on retail trends.
Music as a Marketing Tool 17 Jul 2012
ABC Radio 702
Professor Charles Areni comments on the effects, both positive and negative, that music has on people, and it's role in marketing.
Tell Me Why I Don't Like Mondays 05 Jun 2012
ABC Illawarra
Professor Charles Areni, Discipline of Marketing at the University of Sydney Business School and author of Tell Me Why I Don't Like Mondays, has been interviewed by ABC Illawarra regarding the remorse felt by workers on Mondays, the phenomenon of weekly mood cycles and the overvaluation of future discretionary time.
'Product Of The Year' awards you can buy for right price 03 Jun 2012
Daily Telegraph
Professor Charles Areni, discipline of Marketing at the University of Sydney Business School, has been interviewed by the Daily Telegraph regarding the credibility of the "Product of the Year" award, which a number of brands use in their marketing campaigns.
We hate it but it works- the truth about junk mail 22 May 2012
ABC North Queensland
ABC North Queensland has interviewed Professor of Marketing Charles Areni, University of Sydney Business School, regarding the effectiveness of junk mail as a marketing tool.
Study finds junk mail still working, despite nuisance 11 May 2012
Yahoo 7
ABC Radio 702 and Yahoo 7 have reported on research conducted by Charles Areni, discipline of Marketing at the University of Sydney Business School, which found that junk mail remains relatively successful in driving sales.
The truth about junk mail 07 May 2012
ABC Radio Adelaide
ABC Radio Adelaide and Radio 6PR Perth have also interviewed Professor Areni, Discipline of Marketing at the University of Sydney Business School, regarding the relative success of junk mail in driving sales.
Catalogue advertising a clear winner when it comes to sales, marketing expert says 04 May 2012
The Herald Sun
The Herald Sun has reported on research conducted by Professor Charles Areni, Discipline of Marketing at the University of Sydney Business School, which explored the effectiveness of direct marketing campaigns and is to be published in the Journal of Marketing Communications.