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Charles Areni - Newsroom articles


  • The Value of Junk Mail 05 Aug 2013

    ABC Radio Statewide Drive

    ABC Statewide Drive NSW interviewed Professor Charles Areni on the value of junk mail as a marketing tool.

  • Father knows best as single dads tackle the other glass ceiling 26 Dec 2012

    The Age

    Professor Charles Areni has spoken to Fairfax media about the perception of single fathers in Australia, the topic of his new book, co-authored with Stephen Holden.

  • NSW workers this year are too scared to call in sick 21 Oct 2012

    news.com.au

    Fear of unemployment and loss of wages has led to a sizeable reduction in the number of sick days taken by NSW workers this year. Professor Charles Areni says that research shows being absent from work can reduce your chances of promotion - and that Australian work culture places a lot of pressure on employees to be seen.

  • The impact of the Olympics on Retail Trends 30 Jul 2012

    ABC News

    Professor Charles Areni talks about the impact of the Olympic Games on retail trends.

  • Music as a Marketing Tool 17 Jul 2012

    ABC Radio 702

    Professor Charles Areni comments on the effects, both positive and negative, that music has on people, and it's role in marketing.

  • Tell Me Why I Don't Like Mondays 05 Jun 2012

    ABC Illawarra

    Professor Charles Areni, Discipline of Marketing at the University of Sydney Business School and author of Tell Me Why I Don't Like Mondays, has been interviewed by ABC Illawarra regarding the remorse felt by workers on Mondays, the phenomenon of weekly mood cycles and the overvaluation of future discretionary time.

  • 'Product Of The Year' awards you can buy for right price 03 Jun 2012

    Daily Telegraph

    Professor Charles Areni, discipline of Marketing at the University of Sydney Business School, has been interviewed by the Daily Telegraph regarding the credibility of the "Product of the Year" award, which a number of brands use in their marketing campaigns.

  • We hate it but it works- the truth about junk mail 22 May 2012

    ABC North Queensland

    ABC North Queensland has interviewed Professor of Marketing Charles Areni, University of Sydney Business School, regarding the effectiveness of junk mail as a marketing tool.

  • Study finds junk mail still working, despite nuisance 11 May 2012

    Yahoo 7

    ABC Radio 702 and Yahoo 7 have reported on research conducted by Charles Areni, discipline of Marketing at the University of Sydney Business School, which found that junk mail remains relatively successful in driving sales.

  • The truth about junk mail 07 May 2012

    ABC Radio Adelaide

    ABC Radio Adelaide and Radio 6PR Perth have also interviewed Professor Areni, Discipline of Marketing at the University of Sydney Business School, regarding the relative success of junk mail in driving sales.


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