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Charles Areni - Newsroom articles


  • Catalogue advertising a clear winner when it comes to sales, marketing expert says 04 May 2012

    The Herald Sun

    The Herald Sun has reported on research conducted by Professor Charles Areni, Discipline of Marketing at the University of Sydney Business School, which explored the effectiveness of direct marketing campaigns and is to be published in the Journal of Marketing Communications.

  • Junk mail unlikely to vanish 04 May 2012

    ABC Radio Newcastle

    ABC Radio Newcastle has interviewed Professor Charles Areni, Discipline of Marketing at the University of Sydney Business School, regarding his research with colleague Dr Rohan Miller which shows junk mail is unlikely to vanish any time soon because it seems to work.

  • Packaging tactics keep shoppers on edge 02 May 2012

    ABC Radio Darwin

    ABC Radio Darwin has interviewed Professor Charles Areni, Discipline of Marketing at the University of Sydney Business School, regarding tactics employed by manufacturers to increase air space and reduce unit sizes of products without customers noticing.

  • How advertisements manipulate behaviour 01 May 2012

    Scientific American

    The Scientific American has drawn on research by Professor Charles Areni, Discipline of Marketing at the University of Sydney Business School, into the effect of music on consumer behaviour and his finding that music can influence purchasing decisions.

  • Junk mail lovers buy into bargains 01 May 2012

    MX

    MX newspaper has interviewed Professor Charles Areni, discipline of Marketing at the University of Sydney Business School, regarding his research with colleague Dr Rohan Miller which shows junk mail is unlikely to vanish any time soon because it seems to work.

  • We hate it but it works: the truth about junk mail 01 May 2012

    Radio National

    ABC Radio National's The World Today program has interviewed Professor Charles Areni, Discipline of Marketing at the University of Sydney Business School, regarding his research into the effectiveness of direct marketing campaigns, which is to be published in the Journal of Marketing Communications.

  • Seven defends showing McDoco 01 Apr 2012

    Sunday Telegraph

    The Sunday Telegraph newspaper has also interviewed Professor Charles Areni, Discipline of Marketing at the University of Sydney Business School, regarding a documentary purporting to expose the truth behind McDonalds that is actually commissioned by the fast food giant.

  • Ad and subtract: $10 chook for $9.88 leaves shoppers baffled 09 Nov 2011

    Sydney Morning Herald

    Professor Charles Areni, Discipline of Marketing at the University of Sydney Business School, has been interviewed by the Sydney Morning Herald regarding psychological pricing in supermarkets after Woolworth's latest campaign in the price war against Coles.

  • Qantas dodges a brand bump 09 Nov 2011

    Business Spectator

    Business Spectator has interviewed Professor Charles Areni, Discipline of Marketing at the University of Sydney Business School, regarding what Qantas can do to improve its brand reputation.

  • The tick that broke heart of foundation 25 Sep 2011

    The Sunday Telegraph

    The Sunday Telegraph has interviewed Professor Charles Areni of the University of Sydney Business School, Discipline of Marketing, about changes the Heart Foundation has made to its 'Tick' accreditation scheme for food.


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