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Christina Anthony - Newsroom articles


  • Why customers get satisfaction out of deceiving retailers 19 Sep 2012

    NBC News

    Business School professors Christina Anthony and Elizabeth Cowley found that consumers who tell lies over the course of a customer-service encounter experience higher satisfaction if they get what they want than people who obtain a favorable outcome by telling the truth.

  • Why customers get satisfaction out of deceiving retailers 17 Sep 2012

    NBC News - Bottom Line

    NBC News reports that Christina Anthony and Elizabeth Cowley have found that consumers who tell lies over the course of a customer-service encounter experience higher satisfaction if they get what they want than people who obtain a favorable outcome by telling the truth.

  • Lying can bring more satisfaction 20 Apr 2012

    ABC Radio Perth

    ABC Radio Perth has interviewed Dr Christina Anthony, discipline of Marketing at the University of Sydney Business School, regarding her research into people finding satisfaction in lying. Dr Anthony says research has looked into the frequency of lying, revealing that on average people tell one to two lies a day and that consumers often lie to get a refund on insurance claims.

  • Week in Ideas: The Business of Lying 13 Apr 2012

    Wall Street Journal

    The Wall Street Journal has reported on the research conducted by Dr Christina Anthony and Professor Elizabeth Cowley, Discipline of Marketing at the University of Sydney Business School, which suggests that consumers feel more satisfied if they lie and get what they want than if they tell the truth.

  • How Dishonesty Can Be Good for Consumers 03 Apr 2012

    The Atlantic

    The Atlantic has reported on the results of research conducted by Dr Christina Anthony and Professor Elizabeth Cowley, Discipline of Marketing at the University of Sydney Business School, which suggests that consumers feel more satisfied if they lie and get what they want than if they tell the truth.

  • The truth, the whole truth & nothing but the truth 01 Apr 2012

    ABC 612 Brisbane

    Interview with Dr Christina Anthony, from the University of Sydney Business School. Boland says University of Sydney business school research shows people lie fairly often. Anthony says they have found that consumers are usually more satisfied if they lie. Boland discusses how children tell lies. Anthony says people usually lie two or three times a day. Anthony explains that consumers lie about refund or exchange. Anthony recalls a consumer lying at Disneyland for a cheaper ticket. Boland asks about the implications for business. Anthony says it might increase consumer satisfaction to allow them to lie, so perhaps businesses should let customers lie.

  • Lying can bring more satisfaction 25 Mar 2012

    Asian Age

    No doubt, honesty pays. But lying brings more satisfaction, researchers have claimed.

  • Consumer lies 23 Mar 2012

    2UE

    The hosts discuss stats on lying by the University of Sydney Business School which suggests consumers lie about the reasons they are returning an item to a shop. The hosts talk to Dr Christina Anthony about the research.

  • Angry customers more likely to be lying 23 Mar 2012

    Marketing Magazine

    Research conducted by Dr Christina Anthony and Professor Elizabeth Cowley, Discipline of Marketing at the University of Sydney Business School, suggests that consumers feel more satisfied if they lie and get what they want than if they tell the truth.

  • Let customers lie? Research says maybe 22 Mar 2012

    Health Canal

    A study by Dr Christina Anthony and Professor Elizabeth Cowley of the Discipline of Marketing at the University of Sydney Business School, to be published in the Journal of Consumer Research, found that people who lie during a service encounter have more extreme reactions to the outcome than their honest peers.


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