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Elizabeth Cowley - Newsroom articles


  • Why customers get satisfaction out of deceiving retailers 19 Sep 2012

    NBC News

    Business School professors Christina Anthony and Elizabeth Cowley found that consumers who tell lies over the course of a customer-service encounter experience higher satisfaction if they get what they want than people who obtain a favorable outcome by telling the truth.

  • Why customers get satisfaction out of deceiving retailers 17 Sep 2012

    NBC News - Bottom Line

    NBC News reports that Christina Anthony and Elizabeth Cowley have found that consumers who tell lies over the course of a customer-service encounter experience higher satisfaction if they get what they want than people who obtain a favorable outcome by telling the truth.

  • Week in Ideas: The Business of Lying 13 Apr 2012

    Wall Street Journal

    The Wall Street Journal has reported on the research conducted by Dr Christina Anthony and Professor Elizabeth Cowley, Discipline of Marketing at the University of Sydney Business School, which suggests that consumers feel more satisfied if they lie and get what they want than if they tell the truth.

  • How Dishonesty Can Be Good for Consumers 03 Apr 2012

    The Atlantic

    The Atlantic has reported on the results of research conducted by Dr Christina Anthony and Professor Elizabeth Cowley, Discipline of Marketing at the University of Sydney Business School, which suggests that consumers feel more satisfied if they lie and get what they want than if they tell the truth.

  • Lying can bring more satisfaction 25 Mar 2012

    Asian Age

    No doubt, honesty pays. But lying brings more satisfaction, researchers have claimed.

  • Angry customers more likely to be lying 23 Mar 2012

    Marketing Magazine

    Research conducted by Dr Christina Anthony and Professor Elizabeth Cowley, Discipline of Marketing at the University of Sydney Business School, suggests that consumers feel more satisfied if they lie and get what they want than if they tell the truth.

  • Let customers lie? Research says maybe 22 Mar 2012

    Health Canal

    A study by Dr Christina Anthony and Professor Elizabeth Cowley of the Discipline of Marketing at the University of Sydney Business School, to be published in the Journal of Consumer Research, found that people who lie during a service encounter have more extreme reactions to the outcome than their honest peers.

  • Consumers can tell lies to get rewards 16 Mar 2012

    Sify

    Consumers who resort to lies during a service encounter are more satisfied than truth tellers when their lying fetches them rewards.


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