Jeaney Yip - Newsroom articles
Jeaney Yip quoted in South China Morning Post 16 Apr 2017
South China Morning Post
Dr Jeaney Yip was quoted in South China Morning Post about the marketing techniques of Singapore's City Harvest Church.
Business students mix it with corporate big guns 01 Nov 2014
Sydney Morning Herald
Dr Jeaney Yip is quoted in a Sydney Morning Herald article about the benefits of university students taking part in competitions.
Nine MSN News
A Christian pastor in Singapore stands accused of stealing more than $40 million from his own church to fund his wife's singing career.
A Singaporean "mega-church" has been embroiled in a donation scandal. Business School lecturer Jeaney Yip provided expert comment to Bloomberg on the questionable marketing tactics employed by this new breed of church.