2013 Annual Dinner

Broadcasting in a diverse Australia: complexities and challenges

Michael Ebeid

Date:Tuesday, 12 February 2013
Time:6pm pre-dinner drinks
6.30 pm dinner
Location:  The Main Common Room,
The Women's College,
The University of Sydney


SBS Managing Director Michael Ebeid will outline the journey that SBS has been on and how its focus has changed over the years with changes in Australia's demography, discussing the challenges of covering news and world events through an Australian lens. He will also discuss how technology and audience and media habits are shaping the way SBS delivers its services to Australian audiences. SBS's purpose is to inspire all Australians to explore and appreciate our multicultural world and contribute to an inclusive society. That purpose is informed by a Charter that SBS's principal function is to provide multilingual and multicultural radio and television services that inform, education and entertain all Australians and in doing so, reflect Australia's multicultural society.


Michael Ebeid has been Managing Director and Chief Executive Officer of Special Broadcasting Corporation (SBS) since June 2011. Michael has more than 24 years' experience in senior management and executive roles across the technology, telecommunications and media industries. Prior to SBS, Michael was the Executive Director of Corporate Strategy and Marketing at the ABC. In 2005, Michael joined Two Way Limited, an interactive TV, mobile and online entertainment media business as Chief Operating Officer and then as Chief Executive Officer, where he took the company into Asia. For 10 years Michael was with Optus Communications, where he was Director of Commercial Operations for Consumer and Multimedia for the last five years. Michael has also been a Board member of subscription TV's industry body, ASTRA, from 2001-2005. Michael began the first nine years of his career with IBM in various roles across finance, sales and marketing, and worked in Tokyo and other Asian countries. Michael has completed a Bachelor of Business (Charles Sturt University), International Executive Development Program (INSEAD Business College, France), and Media Strategies Program (Harvard Business School, Boston).