SBS Managing Director Michael Ebeid will outline the journey that SBS has been on and how its focus has changed over the years with changes in Australia's demography, discussing the challenges of covering news and world events through an Australian lens. He will also discuss how technology and audience and media habits are shaping the way SBS delivers its services to Australian audiences.
SBS's purpose is to inspire all Australians to explore and appreciate our multicultural world and contribute to an inclusive society. That purpose is informed by a Charter that SBS's principal function is to provide multilingual and multicultural radio and television services that inform, education and entertain all Australians and in doing so, reflect Australia's multicultural society.
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