Consumer Insights Research Group banner

The Consumer Insights Research Group identifies the factors that influence consumers’ attitudes and behavior which has been a big challenge for both academics and practitioners. This provides a more collaborated effort from academics and practitioners to tackle the problem. This group is cross-disciplinary, including researchers from varied disciplines within the Business School such as marketing, business information systems, international business and transport and researchers from other faculties such as School of IT, School of Economics, and School of Electrical & Information Engineering who are interested in figuring out consumer insights for firms to make better decisions. It also includes members from the industry.

The CIRG aims to:

  • build a platform for researchers both within the Business School and outside of the School to get together to discuss new development/methodologies in the area;
  • encourage and facilitate cross-disciplinary research projects;
  • have a platform for academic researchers to interact with practitioners from the industry for the purposes of;
    • learning about the new trends in the industry and problems practitioners have;
    • communicating the new findings/methodologies to practitioners;
    • working on joint research projects with practitioners;
    • obtaining access to companies’ databases for academic research;
    • finding opportunities for industry or government grants.

Upcoming Event

Consumer Insights Research Group Forum

21st Sep 2017 - 22nd Sep 2017 The Refectory, Lvl 5, Abercrombie Bldg H70
The Consumer Insights Research Group Forum is an annual event that is organised by Consumer Insight Research Group (CIRG) at the University of Sydney Business School.


In the Media

  • Stores are using big data to track their customers 06 Oct 2016

    Info-Europa, The Illawarra Mercury, Border Mail, Newcastle Herald, Warrnambool Standard and Burnie Advocate

    Info-Europa, The Illawarra Mercury, Border Mail, Newcastle Herald, Warrnambool Standard and Burnie Advocate published an article by Dr Steven Lu and Professor Donnel Briley about how companies analyse big data to target specific customers’ needs.

  • Stores are using big data to track their customers 06 Oct 2016

    The Sydney Morning Herald, WA Today

    The Sydney Morning Herald and WA Today published an article by Professor Donnel Briley and Dr Steven Lu about how companies analyse big data to target specific customers’ needs.

View more media items »