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AusAID Public Sector Linkage Program

Australian Research Council

Country and Regional Initiatives for SME Franchise Policy Formulation and Franchise Development in ASEAN

Prof Andrew Terry; A/Prof Nigel Finch

Accounting; Business Law

Project Summary

The Activity objective is to support and encourage the orderly development of franchising, thereby promoting the growth of SMEs in Burma, Cambodia, Laos, Vietnam, the Philippines and Indonesia. Specifically, the Activity aims to: 1) develop appropriate policy measures to encourage SME franchise development within the specified ASEAN countries; 2) develop guidelines to encourage inter-ASEAN franchising through a regional strategy; and 3) build capabilities within each of the specified ASEAN countries to support the institutional, regulatory, financial and operational frameworks necessary to promote, develop and sustain intra- and inter-country franchising.