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Zhejiang Gongshang University Strategic Research Grant 2016

Zhejiang Gongshang University, China

Emerging Digital Commerce Platforms: Development Patterns and Usage Behavior

Barney Tan; Prof Sun Yuan (Zhejiang Gongshang University)

Business Information Systems

Project Summary

This project will expore the capabilities and synergies necessary for multi-sided digital commerce platforms to compete in the contemporary business landscape. The research is significant as businesses in the Asia-Pacific region will be challenged by an increasingly competitive marketplace, whilst e-commerce will continue to be a key source of business revenue in this region. By studying the best platforms in this region, this study will uncover situated strategies and best practices to improve collaboration, decision making and productivity both within and across platforms. More specifically, the research will shed light on the complex relationships between e-commerce firm structures, interdependencies, IT system capabilities and business agility in digital marketplaces.

Funding

1 July 2016 - 30 June 2019

Total

$0 (Administered by Zhejiang Gongshang University)