The Entrepreneurship & Innovation Research Group (EIRG) is a cross-disciplinary team of researchers that focus on business innovation and entrepreneurial ventures and people. Within this context of innovation and entrepreneurship, areas of focus include internationalisation pathways, strategic management and entrepreneurship (both business and social).
The EIRG recognises that the process of identifying and exploiting new opportunities requires a number of participants. The relevant participants include creative individuals, entrepreneurs, businesses, investors and government bodies. These people are supported by educators and researchers who provide new insights and education. By acting as a conduit, EIRG members hope to engage the entrepreneurial community on a local and international level.