Radjou, N., Prabhu, J. and Ahuja, S. (2012) Jugaad innovation: think frugal, be flexible, generate breakthrough growth. San Francisco, CA: Jossey-Bass.
Blocker, Christopher, Julie Ruth, Srinivas Sridharan 2013 (in press), “Understanding Poverty and Promoting Poverty Alleviation through Transformative Consumer Research,” Journal of Business Research (co-authored with members of the Poverty and Subsistence track of the 3rd Transformative Consumer Research conference)
Sriprakash, A. 2013 (in press). New Learner Subjects? Reforming the rural child for a modern India. Discourse: Studies in the Cultural Politics of Education.
George, G., McGahan, A.M. and Prabhu, J. (2012) “Innovation for inclusive growth: towards a theoretical framework and a research agenda.” Journal of Management Studies, 49(4): 661-683 (DOI: 10.1111/j.1467-6486.2012.01048.x)
Radjou, N. and Prabhu, J. (2012) "Mobilizing for growth in emerging markets: to reach the “next billion” consumers, multinational companies will need to move beyond value chain localization and create new networks of local partners." MIT Sloan Management Review, 53(3): 81-88
Mobarak, M. (2012) Low demand for nontraditional cookstove technologies (with P. Dwivedi, R. Bailis and G. Miller), Proceedings of the National Academy of Sciences, Vol. 109, No. 27, 10815-10820, 2012
Viswanathan, Madhubalan, Srinivas Sridharan, Robin Ritchie, Srinivas Venugopal, and Kiju Jung, (2012) ÜMarketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy,Ý Journal of Public Policy & Marketing, Vol. 31, Issue 2, 159-177
Viswanathan, Madhubalan, and Srinivas Sridharan (2012), ÜProduct Development for the BoP: Insights on Concept and Prototype Development from University-Based Student Projects in India,Ý Journal of Product Innovation Management, Vol. 29, Issue 1, p51-68
Stanton, J., Chikweche, T.,and Fletcher, R. (2012), 'Family purchase decision making at the bottom of the pyramid', Journal of Consumer Marketing, 12.
Chikweche, T. and Fletcher, R. (2012), 'Undertaking research at the bottom of the pyramid using qualitative methods: From theoretical considerations to practical realities', Qualitative Market Research: An International Journal, 26.
Chikweche, T. and Fletcher, R. (2012), 'Revisiting the marketing mix at the BOP-from theoretical considerations to practical realities', Journal of Consumer Marketing, 14.
Fletcher, R., Chikweche, T (2011), 'Branding at the base of pyramid: A Zimbabwean perspective', Marketing Intelligence and Planning, 17.
Chikweche, T. and Fletcher, R. (2011), 'Franchising at the bottom of the pyramid (BOP): An alternative distribution approach', International Review of Retail, Distribution and Consumer Research, 18.
Mukhopadyay, R & Sriprakash, A. (2011). Target-driven reform: Education for All and the translations of equity in India. Journal of Education Policy.
Blocker, Christopher, Julie Ruth, Srinivas Sridharan (2011), ÜApplying a Transformative Consumer Research Lens to Consumption in Poverty and Subsistence,” Journal of Research for Consumers, Issue 19 (co-authored with members of the Poverty and Subsistence track of the 3rd Transformative Consumer Research conference)
Viswanathan, Madhubalan, Srinivas Sridharan, and Robin Ritchie (2010), ÜUnderstanding Consumption and Entrepreneurship in Subsistence Marketplaces,” Journal of Business Research, Vol.63, Issue 6, p570-581
Viswanathan, Madhubalan, Srinivas Sridharan, Roland Gau, and Robin Ritchie (2009), ÜDesigning Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing, Journal of Public Policy and Marketing, Vol.28, Issue 1, p85-94
Sridharan, Srinivas, and Madhubalan Viswanathan (2008), “Marketing in Subsistence Marketplaces: Consumption and Entrepreneurship in a South Indian Context,” Journal of Consumer Marketing, Vol. 25, Issue 7, p455-462
Goodwin, S. and Voola, A.P. (2013), Forthcoming, Microfinance: What's care got to do with it? Fifth International community, work and family conference, University of Sydney
Keethipala C, Voola R and Amirafir S 2013 Forthcoming 'Social justice as an ethical framework for the Base of the Pyramid', Social Business is Good Business Conference, Anadolu University, Turkey, 31st May 2013
Voola A.P and Voola R 2012 'Understanding how marketing can really help the poor: Viewing Bottom of the Pyramid with Sen's Capability Lens, Australian & New Zealand Marketing Academy Conference ANZMAC 2012 - “Sharing the Cup of Knowledge”, Adelaide, Australia, 5th December 2012
Voola, A.P. (2012). 'Sustainability and Microfinance: The challenge for Australia', Conference proceedings of the Australia and New Zealand Third Sector Research Conference, Hobart, Australia.
Voola, A. P. (2011). Microfinance, Gender and the Commons: Current Challenges and Future Possibilities. In Sustaining Commons: Sustaining Our Future, the Thirteenth Biennial Conference of the International Association for the Study of the Commons. Hyderabad, India, 10 - 14 January 2011.
Voola, A.P. (2010), “Assessing Poverty and Well-being in Australia: Potential of the Capability Paradigm”, conference proceedings of The Australian Sociological Association Conference, Macquarie University, Sydney.
Refereed book chapters
Viswanathan, Madhubalan, Srinivas Sridharan, and Robin Ritchie (2008), “Marketing Strategies for Subsistence Marketplaces,”Alleviating Poverty through Business Strategy, Charles Wankel (Editor), Palgrave Macmillan, p209-232
Ritchie, Robin and Srinivas Sridharan (2007), “Marketing in Subsistence Markets: Innovation through Decentralization and Externalization,” Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship Beyond Literacy and Resource Barriers, Jose Rosa and Madhu Viswanathan (Editors), Advances in International Management Series, Joseph Cheng and Michael Hitt (Series Editors), Elsevier, Vol.20, p195-214