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Business Information Systems

Information Visualisation of Competitive Strategies

Hans Van Der Heijden, Head of Division of Management, University of Surrey

22nd Sep 2010  10:00 am - Darlington Centre Meeting Room 11

In this seminar I will review procedures to extract business strategies from financial accounting data. The purpose of this is to enable visualisation of strategic movements in an industry. These visualisations can then be used to assist executives in strategic decision making.

Seminar abstract

In this seminar I will review procedures to extract business strategies from financial accounting data. The purpose of this is to enable visualisation of strategic movements in an industry. These visualisations can then be used to assist executives in strategic decision making.

There are principally two approaches to identify competitive strategies from financial data, and I will illustrate both approaches using data from 628 UK listed firms over five years (2005-2009). Each approach has its advantages and disadvantages. These are not dissimilar to the methodological difficulties traditionally associated with financial ratio analysis.

The second part of the seminar will deal with the transfer of the data to strategic information visualisation. I will demonstrate a few sample visualisations, and I hope to discuss with the audience which visualisations are most effective and insightful.

Hans van der Heijden

Hans van der Heijden is Head of the Division of Management and a professor of Management Information Systems at the University of Surrey. He holds a Ph.D. in Management from Rotterdam School of Management, Erasmus University, Netherlands. Before his academic career he worked for a global accounting firm, with international assignments in the financial sector.

Prof. van der Heijden was the research chair for the annual European Conference on Information Systems 2008 in Galway, Ireland, and will be the research-in-progress chair for this conference in 2011 in Helsinki. His research straddles the areas of strategy, accounting, and management information systems. His publications have appeared in MIS Quarterly, European Journal of Information Systems, Decision Support Systems, Information and Management, and Journal of Information Technology.

His latest book is Designing Management Information Systems, Oxford: Oxford University Press, 2009.