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International Business

The role of blogging technology in expatriate adjustment

A/Prof Luciara Nardon, Sprott School of Business, Carleton University, Canada

13th Mar 2014  12:00 pm - 01:30 pm Room 214/215, Economics and Business Building (H69)

Social interaction in the host country is critical for expatriate adjustment. The emergence and growing popularity of social media is changing the way individuals interact with each other.  In this paper, we investigate the role of blogging technology in the process of expatriate adjustment through a qualitative analysis of a set of blogs written by foreign individuals living in Canada between 2005 and 2012. We found that the blogging technology, bloggers, readers, and the text they generate interact to create a social support system comprising resources for adjustment in the form of information, interpretation schemes, and emotional support. These resources facilitate adjustment by helping newcomers to manage uncertainty, ambiguity and anxiety.