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Catherine Sutton-Brady

Catherine Sutton-Brady

BCom (Hons) MBS NUI ; PhD W.Syd
Associate Professor

Rm 512
H69 - Economics and Business Building
The University of Sydney
NSW 2006 Australia

Telephone +61 2 9036 9306
Fax +61 2 9351 6732
catherine.suttonbrady@sydney.edu.au

Bio

Catherine began her career in industry, working with a large multinational company in Europe. Since her return to academia she has taught extensively at undergraduate and postgraduate level, both locally and overseas. Her teaching is predominantly in international marketing and business to business marketing. She values innovation in teaching and constantly strives to improve her courses and maintain student interest and enthusiasm in learning. Her research interests also lie in the area of business to business marketing and international marketing. She has published in these areas as well as in the area of higher education and assessment.

Dr Catherine Sutton-Brady was awarded the 2006 Pearson Education ANZMAC Marketing Educator of the Year Award.

Publications

2013

4
Journal Article/s

Sutton-Brady C and Stegemann N 2013 'Enhancing Learning Outcomes Through Application Driven Activities In Marketing', American Journal Of Business Education, vol.6:1, pp. 1-6 Link

2012

6
Conference Proceeding/s

Sutton-Brady C and Kamvounias P 2012 'Beer maker takes on supermarket bullies', Proceedings of the 28th Annual Industrial Marketing and Purchasing IMP 2012 Conference, Rome, Italy, 15th September 2012

2011

4
Journal Article/s

Areni C and Sutton-Brady C 2011 'The Universal Colour Grid: Colour Research Unbiased by Verbal Labels and Prototypical Hues', Journal of Marketing Development and Competitiveness, vol.5:2, pp. 98-102

5
Conference Paper/s

Sutton-Brady C and Yuksel U 2011 'Ethnic Entrepreneurial Networks - An opportunity to shape policy', The IMP Journal Seminar 2011, Uppsala, Sweden, 1st April 2011

6
Conference Proceeding/s

McGrath H, O'Toole T and Sutton-Brady C 2011 'The Evolution of Network Capability in an SME Context', Proceedings of the 27th Industrial Marketing and Purchasing Group Conference IMP 2011, Glasgow, United Kingdom, 3rd September 2011

2010

4
Journal Article/s

Stegemann N and Sutton-Brady C 2010 'Putting Bling In The Classroom', Journal of Business and Economics Research, vol.8:1, pp. 99-105

Sutton-Brady C, Davis T and Jung M 2010 'Perceived Cultural Spaces and Cultural In-betweens: Consumption among Korean Australians', Journal of Consumer Behaviour, vol.9:5, pp. 349-363

Sutton-Brady C, Voola R and Yuksel U 2010 'Fukuyama’s End of History Thesis:  Are Western Marketing Theories the End Point of Marketing Theory Evolution?', Journal of Business and Economics Research, vol.8:7, pp. 37-45

6
Conference Proceeding/s

Sutton-Brady C and Yuksel U 2010 'Ethnic entrepreneurs in Australia: A story of relationships and networks', Proceedings of the 26th Industrial Marketing and Purchasing Group IMP Conference 2010 - "Business Networks - Globality, Regionality, Locality", Budapest, Hungary, 4th September 2010

Sutton-Brady C and Stegemann N 2010 'Assessing Methods to Improve Class Participation', Proceedings of the European College Teaching & Learning ETLC Conference 2010, Dublin, Ireland, 10th June 2010

2009

4
Journal Article/s

Sutton-Brady C and Stegemann N 2009 'Innovating through Structured Curriculum Development', Journal of College Teaching & Learning, vol.6:1, pp. 1-8

Stegemann N and Sutton-Brady C 2009 'Poster Sessions in Marketing Education: An Empirical Examination', Journal of Marketing Education, vol.31:3, pp. 219-29

Sutton-Brady C, Scott KM, Taylor L, Carabetta G and Clark S 2009 'The value of using short-format podcasts to enhance learning and teaching', ALT-J Research in Learning Technology, vol.17:3, pp. 219-32

5
Conference Paper/s

Sutton-Brady C and Stegemann N 2009 'Putting Bling into the Class Room', European Applied Business Research Conference EABR and The College Teaching & Learning Conference TLC 2009, Prague, Czech Republic, 11th June 2009

6
Conference Proceeding/s

Areni C and Sutton-Brady C 2009 'The Universal Colour Grid: Colour Research Unbiased by Verbal Labels and Prototypical Hues', Proceedings of the Australia & New Zealand Marketing Academy Conference ANZMAC 2009 - "Sustainable Management and Marketing", Melbourne, Australia, 2nd December 2009

Sutton-Brady C and Stegemann N 2009 'Measuring Effectiveness of Poster Sessions: A Scale Development', Australia & New Zealand Marketing Academy Conference ANZMAC 2009- "Sustainable Management and Marketing", Melbourne, Australia, 2nd December 2009

Sutton-Brady C 2009 'Merger talk: Pie in the sky', 25th Industrial Marketing and Purchasing Group Conference IMP 2009 - "Handling Plurality of Relationship Forms in Networks: from Clans to Clubs, from Cliques to Communities - Theoretical and Managerial Perspectives", Marseilles, France, 5th September 2009

2008

1
Book/s

Czinkota M, Ronkainen I, Sutton-Brady C and Beal T 2008 'International Marketing', Thomson

4
Journal Article/s

Sutton-Brady C 2008 'As time goes by: Examining the paradox of stability and change in business networks', Journal of Business Research, vol.61:9, pp. 968-73

Sutton-Brady C 2008 'Achieving Relevance in Assessment through Fieldtrips', College Teaching Methods & Styles Journal, vol.4:4, pp. 1-6

5
Conference Paper/s

Voola R, Vassallo J, Sutton-Brady C and Yuksel U 2008 'Managing Ambidexterity in International SME’S: Qualitative Findings', Academy of International Business (AIB) 2008 Annual Meeting - The Fifth Annual Journal of International Business Studies (JIBS) Paper Development Workshop, Milan, Italy, 3rd July 2008

6
Conference Proceeding/s

Sutton-Brady C, Zhu X and Zolkiewski J 2008 'Interaction, Interacting and the Service Encounter', 24th Industrial Marketing and Purchasing Group Conference- IMP 2008, Uppsala, Sweden, 6th September 2008

Sutton-Brady C and Stegemann N 2008 'Structured Innovative Curriculum Development', College Teaching & Learning (TLC) Conference and European Applied Business Research (EABR) Conference, Salzburg, Austria, 26th June 2008

2007

4
Journal Article/s

Yuksel U and Sutton-Brady C 2007 'From selection to termination: An investigation of advertising agency/client relationships', Journal of Business and Economics Research, vol.5:1, pp. 31-40

Yuksel U and Sutton-Brady C 2007 'Conceptions of Learning: An Exploratory study in the context of marketing students', Journal of College Teaching and Learning, vol.4:4, pp. 17-26

6
Conference Proceeding/s

Henneberg S, Naude P and Sutton-Brady C 2007 'Investigating the Impact on Performance of Business Strategy Fit with Relationship Management Profiles using Configuration Theory', International Markets and Processes (IMP 2007), Phuket, Thailand, 13th December 2007

Voola R, Vassallo J, Yuksel U and Sutton-Brady C 2007 'Managing Ambidexterity in International SMEs: Some Propositions', ANZMAC Conference, Dunedin, New Zealand, 5th December 2007

Clark S, Sutton-Brady C, Scott KM and Taylor L 2007 'Short Podcasts: The impact on learning and teaching', mLearn Melbourne 2007: Making the connections, 6th Annual Conference, Melbourne, Australia, 19th October 2007

Voola R, Yuksel U and Sutton-Brady C 2007 'Fukuyama’s end of history thesis: Are western marketing theories the end point of marketing theory evolution?', Academy of Marketing Conference, Kingston Business School, United Kingdom, 6th July 2007

Sutton-Brady C, Davis T and Jung M 2007 'Migration and the Changing Face of Consumption in the Asia-Pacific: The Korean Migrant Experience in Australia', Academy of Marketing 2007- Market Theory into Practice, Kingston Business School, United Kingdom, 6th July 2007

Stegemann N and Sutton-Brady C 2007 'Innovative assessment design: The Poster Session', European Teaching and Learning Conference, Venice, Italy, 7th June 2007

Sutton-Brady C 2007 '"Class is Out"- The effect of Field Trips on Assessment', European Teaching and Learning Conference, Venice, Italy, 7th June 2007

Voola R, Sutton-Brady C and Yuksel U 2007 'Organisational learning, strategic flexibility and performance: The role of responsive and proactive market orientation', European Academy of Marketing Science (EMAC), Reykjavik, Iceland, 26th May 2007

2006

4
Journal Article/s

Sutton-Brady C and Stegemann N 2006 'A colourful approach to reducing examination anxiety', Journal of College Teaching and Learning, vol.3:1, pp. 1-9

Sutton-Brady C and Oliphant K 2006 'You've got mail: Techniques to improve response rates', Journal of Business and Economics Research, vol.4:4, pp. 15-20

Yuksel U and Sutton-Brady C 2006 'To delegate or not to delegate: That is the question of pricing authority', Journal of Business and Economics Research, vol.4:2, pp. 35-44

Sutton-Brady C 2006 'Innovation in assessment: Injecting reality into business education', Journal of College Teaching and Learning, vol.3:10, pp. 53-56

6
Conference Proceeding/s

Sutton-Brady C and Oliphant K 2006 'Relationship management in the Australian wine industry - A pilot study', Building Social Capital in Networks - 2nd International Marketing and Purchase Group (IMP) Asia Conference, Phuket, Thailand, 14th December 2006

Sutton-Brady C, Stegemann N and Thompson B 2006 'Business relationships within the visual arts industry - An elementary cross-cultural comparison', Opening the Network: New Perspectives in Industrial Marketing and Purchasing - Proceedings of the 22nd Industrial Marketing and Purchasing Group Conference, Milan, Italy, 9th September 2006

Thompson B, Stegemann N and Sutton-Brady C 2006 'Sponsorship as a business exchange: An application of relationships and networks in the performing arts', Opening the Network: New Perspectives in Industrial Marketing and Purchasing - Proceedings of the 22nd Industrial Marketing and Purchasing Group Conference, Milan , Italy, 9th September 2006

Sutton-Brady C 2006 'Realistic assessment: Innovation made simple', European Applied Business Research (EABR) and College Teaching & Learning (TLC) Conference, Florence, Italy, 29th June 2006

Yuksel U and Sutton-Brady C 2006 'Selecting evaluating and changing advertising agencies', Proceedings of the European Applied Business Research (EABR) and College Teaching & Learning (TLC) Conference, Florence , Italy, 29th June 2006

Jung M, Sutton-Brady C and Davis T 2006 'Exploring generational and cultural change in the consumption patterns of Korean migrant families', Borderless Consumption: Advances in Consumer Research (ACR) Asia Pacific Conference, Sydney, Australia, 17th June 2006

Kravets O and Sutton-Brady C 2006 'When cars are more than cars', Borderless Consumption: Advances in Consumer Research (ACR) Asia Pacific Conference, Sydney, Australia, 17th June 2006

Sutton-Brady C, Voola R and Yuksel U 2006 'Antecedents and consequences of ethnic international entrepreneurship: A preliminary model', CIMaR Annual Conference on International Marketing- CIMaR Consortium for International Marketing Research, Istanbul, Turkey, 30th May 2006

2005

2
Book Section/s

Sutton-Brady C and Pearce G 2005 'Optimising expertise: A case study of team teaching on an international MBA program conducted in China' in Business and Management Education in China: Transition, Pedagogy and Training, ed. I Alon and J McIntyre, World Scientific Publishing, Singapore, Singapore, pp. 181-194

6
Conference Proceeding/s

Sutton-Brady C 2005 'The tiger roars: Tribalism in a non-traditional Australian sport', For Consumers: Steps Towards Transformative Consumer Research - 2005 North American Conference of the Association for Consumer Research (ACR), San Antonio , United States, 1st January 2005-31st December 2005

Sutton-Brady C 2005 'As time goes by, the paradox of stability and change in Australian business networks', Dealing with Dualities - 21st Annual Industrial Marketing and Publishing Group (IMP) Conference, Rotterdam, Netherlands, 3rd September 2005

Stegemann N and Sutton-Brady C 2005 'The art of relationships', Dealing with Dualities - 21st Annual Industrial Marketing and Publishing Group (IMP) Conference, Rotterdam, Netherlands, 3rd September 2005

Sutton-Brady C and Stegemann N 2005 'Colourful assessment: The use of visual aids in examinations', European College Teaching and Learning Conference, Santorini Island, Greece, 22nd June 2005

Sutton-Brady C and Oliphant K 2005 'It's in the mail: How to increase response rates', European College Teaching and Learning Conference, Santorini Island, Greece, 22nd June 2005

Yuksel U and Sutton-Brady C 2005 'Delegating pricing authority: An agency theory and a sales force motivation perspective', European College Teaching and Learning Conference, Santorini Island, Greece, 22nd May 2005

2004

4
Journal Article/s

Sanchez R and Sutton-Brady C 2004 'Does sport matter? An analysis of the personality of sport', Journal of Business and Economics Research, vol.2:11, pp. 17-26

6
Conference Proceeding/s

Sutton-Brady C 2004 'Managing business relationships in Australia', 20th Annual Industrial Marketing and Purchasing Group Conference, Copenhagen, Denmark, 4th September 2004

Sutton-Brady C and Donnan M 2004 'The edge of time, can graph theory be used to analyse relationships in B2B networks?', 20th Annual Industrial Marketing and Purchasing Group Conference, Copenhagen, Denmark, 4th September 2004

Sutton-Brady C and Stegemann N 2004 'Networks, alliances and loyalty programs in Australia, Power not passion drives the affair', 20th Annual Industrial Marketing and Purchasing Group Conference, Copenhagen, Denmark, 4th September 2004

Sutton-Brady C and Sanchez R 2004 'Does sport matter? an analysis of the personality of sport', Annual European Applied Business Research Conference, Edinburgh, United Kingdom, 18th June 2004

2003

4
Journal Article/s

Pearce G and Sutton-Brady C 2003 'International Business Theatre (IBT): An alternative assessment method for enhancing student learning in international marketing', Assessment and Evaluation in Higher Education, vol.28:1, pp. 3-15

6
Conference Proceeding/s

Sutton-Brady C 2003 'Loyalty programs in Australia: The affair continues', IMP Conference, Lugarno, 6th September 2003

Sutton-Brady C 2003 'Nexus or nonsense or is it?', IMP Conference, Lugarno, 6th September 2003 Link

2002

5
Conference Paper/s

Sutton-Brady C and Cameron R 2002 'We all live in a yellow submarine', 18th Annual IMP Conference, Dijon, France, 7th September 2002

Sutton-Brady C and Blissenden M 2002 'The role of relationships in the Australian financial planning industry', 18th Annual IMP Conference, Dijon , France, 7th September 2002

Research Expertise

  • Business to business marketing
  • International marketing
  • Networks and relationships in business markets

Recent Units Taught

Videos

The Vice-Chancellor's Award for Outstanding Teaching

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