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Christina Anthony

Christina Anthony

BEc(Hons) USYD, PhD USYD
Lecturer

Rm 504
H69 - Economics and Business Building
The University of Sydney
NSW 2006 Australia

Telephone +61 2 9036 6420
Fax +61 2 9351 6732
christina.anthony@sydney.edu.au

Bio

Dr. Christina Anthony is currently a Lecturer in the Discipline of Marketing at The University of Sydney Business School. Christina recently completed a postdoctoral research fellowship as part of an ARC Discovery project investigating the role of counterfactual thinking in gambling behavior. Her doctorate was completed under the supervision of Professor Elizabeth Cowley, where she examined consumer lying behavior. Christina also has a Bachelor of Economics with First Class Honours and the University Medal from the University of Sydney.

Christina's research uses experimental design to examine the influence of emotion in consumer judgment and decision-making processes. She has a particular interest in how and when consumers engage in affect regulation and coping behavior. She is also interested in the experience of moral emotions and cognitions, including the social consequences of guilt, shame and empathy. Her other primary area of interest focuses on interpersonal deception and the consequences of lying on consumers evaluations and memory. She also investigates mental simulation and how individuals use counterfactual thinking - thoughts of 'what could have been' - in order to motivate and prepare themselves for future goal pursuit.

Other Roles: Discipline of Marketing Subject Pool Coordinator

Newsroom articles

  • Why customers get satisfaction out of deceiving retailers 19 Sep 2012

    NBC News

    Business School professors Christina Anthony and Elizabeth Cowley found that consumers who tell lies over the course of a customer-service encounter experience higher satisfaction if they get what they want than people who obtain a favorable outcome by telling the truth.

  • Why customers get satisfaction out of deceiving retailers 17 Sep 2012

    NBC News - Bottom Line

    NBC News reports that Christina Anthony and Elizabeth Cowley have found that consumers who tell lies over the course of a customer-service encounter experience higher satisfaction if they get what they want than people who obtain a favorable outcome by telling the truth.

  • Lying can bring more satisfaction 20 Apr 2012

    ABC Radio Perth

    ABC Radio Perth has interviewed Dr Christina Anthony, discipline of Marketing at the University of Sydney Business School, regarding her research into people finding satisfaction in lying. Dr Anthony says research has looked into the frequency of lying, revealing that on average people tell one to two lies a day and that consumers often lie to get a refund on insurance claims.

  • Week in Ideas: The Business of Lying 13 Apr 2012

    Wall Street Journal

    The Wall Street Journal has reported on the research conducted by Dr Christina Anthony and Professor Elizabeth Cowley, Discipline of Marketing at the University of Sydney Business School, which suggests that consumers feel more satisfied if they lie and get what they want than if they tell the truth.

  • How Dishonesty Can Be Good for Consumers 03 Apr 2012

    The Atlantic

    The Atlantic has reported on the results of research conducted by Dr Christina Anthony and Professor Elizabeth Cowley, Discipline of Marketing at the University of Sydney Business School, which suggests that consumers feel more satisfied if they lie and get what they want than if they tell the truth.

See all Newsroom items for Christina Anthony

Publications

2013

5
Conference Paper/s

Anthony CI, Cowley E and Duhachek A 2013 'Forgive by Remembering or Forgive by Forgetting: The Temporal Match Between Victim Motivation and Apology Gift Preferences', Special Session at Association for Consumer Research Annual North American Conference ACR 2013 - "Making A Difference", Chicago, United States, 6th October 2013

Anthony CI, Cowley E and Duhachek A 2013 'Forgive or Forget: How Victim Motivation Following An Interpersonal Transgression Affects Apology Gift Preferences', Society for Consumer Psychology Annual Winter Conference SCP 2013, San Antonio, United States, 2nd March 2013

2012

4
Journal Article/s

Anthony CI and Cowley E 2012 'The Labor of Lies: How Lying for Material Rewards Polarizes Consumers' Outcome Satisfaction', Journal of Consumer Research, vol.39:3, pp. 478-92 Link

5
Conference Paper/s

Anthony CI and Cowley E 2012 'Promoting A Brighter Future: The Energizing Role of Downward Counterfactual Thinking', 13th Annual Meeting of the Society for Personality and Social Psychology SPSP 2012, San Diego, United States, 28th January 2012

6
Conference Proceeding/s

Cowley E, Anthony CI and Duhachek A 2012 'Saying Sorry: Exploring the Temporal Match between Forgiveness Motivations and Apology Gift Types', Proceedings of the 41st Annual European Marketing Academy EMAC Conference 2012 – “Marketing to Citizens: Going beyond Customers and Consumers", Lisbon, Portugal, 25th May 2012

2011

5
Conference Paper/s

Anthony CI and Cowley E 2011 'For Better, For Worse: Using Downward Counterfactual Thoughts to Motivate Future Behavior', Society for Consumer Psychology Annual Winter Conference SCP 2011, Atlanta Georgia, United States, 26th February 2011

2010

5
Conference Paper/s

Anthony CI, Cowley E and Pandelaere M 2010 'Hiding Guilt', Association for Consumer Research Annual North American Conference ACR 2010 - "Think BIG. Big Ideas. Big Findings", Jacksonville, United States, 10th October 2010

6
Conference Proceeding/s

Anthony CI and Cowley E 2010 'Re-lying on Lying', Proceedings of the 39th European Marketing Academy Conference EMAC 2010 - “The Six Senses - The Essentials of Marketing”, Copenhagen, Denmark, 4th June 2010

Cowley E and Anthony CI 2010 'Daydreaming: Basing Risky Decisions On What Didn’t Happen', Proceedings of the 39th European Marketing Academy Conference EMAC 2010 - “The Six Senses - The Essentials of Marketing”, Copenhagen , Denmark, 4th June 2010

Cowley E and Anthony CI 2010 'Using a rear view mirror as a crystal ball: The informational value of trends in hedonic profiles', Society for Consumer Psychology Annual Winter Conference 2010, St Pete Beach Florida, United States, 27th February 2010

2009

5
Conference Paper/s

Anthony CI and Cowley E 2009 'Lying Your Way Out Of A Bad Situation', Association for Consumer Research Annual North American Conference 2009 - "A World of Knowledge At the Point of Confluence", Pittsburgh, United States, 25th October 2009

Anthony CI and Cowley E 2009 'Chasing Rainbows: Strategies For Promoting Future Better Outcomes', Association for Consumer Research Annual North American Conference 2009 - "A World of Knowledge At the Point of Confluence", Pittsburgh, United States, 25th October 2009

Anthony CI and Cowley E 2009 'Prepairing and Repairing: Using Mixed Counterfactual Thoughts', Society for Consumer Psychology Annual 2009 Winter Conference, San Diego, United States, 14th February 2009 Link

6
Conference Proceeding/s

Cowley E and Anthony CI 2009 'Being Cautious or Throwing Caution to the Wind', 38th European Marketing Academy Conference EMAC 2009 - Marketing & the Core Disciplines: Rediscovering references?, Nantes, France, 29th May 2009

2008

5
Conference Paper/s

Anthony CI and Cowley E 2008 'The Glass Is Both Half Full And Half Empty: The Strategic Use Of Mixed Counterfactual Thoughts', Association for Consumer Research Annual North American Conference 2008, San Francisco, United States, 26th October 2008

2007

5
Conference Paper/s

Anthony CI and Cowley E 2007 'It is not Whether You Win or Lose, But How You Play the Game: The Role of Memory in How Consumers Feel After Lying', Advances in Consumer Research, United States, 1st January 2007-31st December 2007

2006

6
Conference Proceeding/s

Anthony CI 2006 'The Lies Consumers Tell: The Effects Of Lying On The Formation Of Satisfaction Judgments', European Marketing Academy Conference (Doctoral Symposium), Athens, Greece, 26th May 2006

2005

4
Journal Article/s

Black I, Efron A, Anthony CI and Rose JM 2005 'Designing and implementing internet questionnaires using Microsoft Excel', Australasian Marketing Journal, vol.13:2, pp. 62-73

6
Conference Proceeding/s

Anthony CI and Black I 2005 'Toward A Satisfaction Response Taxonomy', Advances in Consumer Research, Portland, Oregon, United States, 10th October 2005

Anthony CI, Yip J and Zlatevska N 2005 'The Art of Breaking Up', European Advances in Consumer Research, Goteborg, Sweden, 1st - 30th June 2005

2004

6
Conference Proceeding/s

Rose JM, Black I, Anthony CI and Efron A 2004 'Using Microsoft Excel as an alternative survey instrument', 7th International Conference on Travel Survey Methods, Costa Rica, 6th August 2004 Link

Anthony CI and Black I 2004 'Measuring Customer Satisfaction Response Modes: Fournier And Mick Revisited', European Marketing Academy Conference, Murcia, Spain, 21st May 2004

Research Grants

2008-2010

Reducing irresponsible gambling: Changing a justification to an avoidance strategy

The results will aid policy makers in their assessment of harm minimisation strategies such as voluntary self exclusion. Discovering when 'flawed' thinking about previous gambling episodes can be used to justify potentially irresponsible gambling decisions will assist in the design of new prevention measures for irresponsible gamblers and those at risk. The strategies developed here will be useful for gamblers to empower themselves and avoid behaviour they will regret later. Australia will benefit from insights into how and why irresponsible episodes occur and how to prevent them.

ARC Discovery Project

See all Business School Grants

Research Expertise

  • Consumer Psychology
  • Emotions and Affect
  • Interpersonal Deception
  • Counterfactual Thinking and Mental Simulation
  • Motivation
  • Emotional Regulation
  • Experimental Design