PhD BS Stan. MBA Calif.
H70 - Abercrombie Building
The University of Sydney
NSW 2006 Australia
|Telephone||+61 2 9036 6449|
|Fax||+61 2 9351 6732|
Donnel Briley's PhD is from Stanford University, where he also received a B.S. in mechanical engineering. In addition, he completed an M.B.A. at University of California, Berkeley and a post-graduate program in political economics at the Institut d'Etudes Politiques de Paris, France. His research, which focuses primarily on the influence of culture and ethnicity on consumers' judgments and decisions, has been published in top marketing and psychology journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology and Social Cognition. In 2001, he won the award for best dissertation-base article in the Journal of Consumer Research.
Donnel lived in North America, France and Hong Kong before coming to Sydney. He was on the faculty of the Hong Kong University of Science and Technology and Visiting Scholar at Stanford University.
Previously, Donnel was a management consultant at Price Waterhouse Coopers, San Francisco, where he specialized in international strategy issues.
Editorial Board: Journal of Consumer Research (2008-present), Asian Journal of Social Psychology (2008-present).
Info-Europa, The Illawarra Mercury, Border Mail, Newcastle Herald, Warrnambool Standard and Burnie Advocate
Info-Europa, The Illawarra Mercury, Border Mail, Newcastle Herald, Warrnambool Standard and Burnie Advocate published an article by Dr Steven Lu and Professor Donnel Briley about how companies analyse big data to target specific customers’ needs.
The Sydney Morning Herald, WA Today
The Sydney Morning Herald and WA Today published an article by Professor Donnel Briley and Dr Steven Lu about how companies analyse big data to target specific customers’ needs.
Valenzuela A, Darke P and Briley D 2015 'Cultural Identity and the Antecedents of Risk Taking: Am I Good or Am I Lucky?' in The Psychology of the Asian Consumer, ed. Bernd Schmitt and Leonard Lee, Routledge, New York, United States, pp. 47-50
Yu S, Briley D and Frow P 2015 'Polarisation Effects in Primary Versus Secondary Sharing', Association for Consumer Research North American Conference ACR 2015, New Orleans, United States, 4th October 2015
Briley D, Danziger S and Li E 2015 'Consumer Rejections of Game-based Deals', Association for Consumer Research Asia-Pacific Conference, Hong Kong, (China), 21st June 2015
Li E, Breeze J, Horsley M and Briley D 2014 'Private and Public: Eye Movement and Eye Tracking in Marketing' in Current Trends in Eye Tracking Research, ed. Mike Horsley, Matt Eliot, Bruce Allen Knight and Ronan Reilly, Springer, Heidelberg, Germany, pp. 201-9
Li E, Briley D and Gorn G 2014 'Haptic Precision Effect', Proceedings of the Australia and New Zealand Marketing Academy Conference ANZMAC 2014, Brisbane, Australia, 3rd December 2014
Li E, Briley D and Gorn G 2013 'Embodied Gentleness Effect: The Influence of Hand Movements on Food Preferences', Advances in Consumer Research, vol.41
Briley D, Shrum LJ and Wyer (Jr) RS 2013 'Factors Affecting Judgments of Prevalence and Representation: Implications for Public Policy and Marketing', Journal of Public Policy and Marketing, vol.32, pp. 112-8
Li E, Briley D and Gorn G 2013 'Embodied Gentleness Effect: The Influence of Hand Movements on Food Preferences', Association for Consumer Research North American Conference - “Making a Difference”, Chicago, United States, 6th October 2013
Li E, Briley D and Gorn G 2013 'Moving Hands Move Mind: Embodied Gentleness Effect', Proceedings of the 7th Global Business and Social Science Research Conference, Beijing, China, 14th June 2013
Briley D and Li E 2012 'Attitudes in the Eye Movements of the Beholder: The Reading Direction Effect', Society for Consumer Psychology Annual 2012 Winter Conference, Las Vegas, United States, 18th February 2012
Valenzuela A, Darke P and Briley D 2012 'Cultural Identity and the Antecedents of Risk Taking: Am I Good, or am I Lucky?', Society for Consumer Psychology 1st Annual Advertising and Consumer Psychology Conference ACP 2012 – “The Asian Consumer”, Singapore, 21st December 2012
Jalali M and Briley D 2012 'Attenuating Consumer Reactance to Threatening Messages: The Moderating Role of Construal Level', Proceedings of the 41st Annual European Marketing Academy EMAC Conference 2012 – “Marketing to Citizens: Going beyond Customers and Consumers", Lisbon, Portugal, 25th May 2012
Li E and Briley D 2011 'Attitudes Shaped by Eye Movements: The Reading Direction Effect', Advances in Consumer Research, vol.39, pp. 666-7
Li E and Briley D 2011 'Attitudes Shaped by Eye Movements: The Reading Direction Effect', Association for Consumer Research Annual North American Conference ACR 2011 - "Building Connections", St Louis, United States, 16th October 2011
Briley D and Danziger S 2010 'When Do Entertaining Promotions Trigger Caution?', Advances in Consumer Research, vol.37
Briley D 2009 'Looking Forward, Looking Back: Cultural Differences and Similarities in Time Orientation' in Understanding Culture: Theory, Research and Application, ed. R. S. Wyer, C. Chiu and Y. Hong, Psychology Press, New York, United States, pp. 311-25
Briley D 2009 'Cultural Influence on Consumer Motivations: A Dynamic View' in Beyond Hofstede: Culture Frameworks for Global Marketing and Management, ed. C. Nakata, Palgrave Macmillan, New York, United States, pp. 181-97
Briley D and Danziger S 2009 'When Do Entertaining Promotions Trigger Caution?', Association for Consumer Research Annual North American Conference 2009 - "A World of Knowledge At the Point of Confluence", Pittsburgh, United States, 25th October 2009
Lee J and Briley D 2009 'Internet Advertising: How Much Repetition Makes Sense?', 38th European Marketing Academy Conference EMAC 2009- Marketing & the Core Disciplines: Rediscovering references?, Nantes, France, 29th May 2009
Briley D 2008 'Biculturals, conformity motives and decision making', International Journal of Psychology, vol.43:3/4: Special Issue - Abstracts of the XXIX International Congress of Psychology, pp. 168
Jenner S, MacNab B, Briley D, Brislin R and Worthley R 2008 'Cultural Change and Marketing', Journal of Global Marketing, vol.21:2, pp. 161-72
Cowley E, Briley D and Farrell C 2008 'Under Control: Using Memory to Maintain an Illusion of Control', 37th European Marketing Academy Conference EMAC 2008 - Marketing Landscapes: A Pause for Thought, Brighton, United Kingdom, 30th May 2008
Briley D, Shrum LJ and Wyer Jr. R 2007 'Subjective impressions of minority group representation in the media: A comparison of majority and minority viewers’ judgments and underlying processes', Journal of Consumer Psychology, vol.17:1, pp. 36-48
Russell C and Briley D 2007 'Cultural identity and consumer research – Toward a research agenda', Australia and New Zealand Marketing Academy Conference ANZMAC, Dunedin, New Zealand, 5th December 2007
Valenzuela A, Durke P and Briley D 2007 'Cultural Identity and the Antecedents of Risky Decision-Making: Am I Good or Lucky?', Advances in Consumer Research - North American Conference Proceedings 2007, 1st January 2007-31st December 2007
Briley D and Aaker JL 2007 'When Does Culture Matter?', Advances in Consumer Research, 1st January 2007-31st December 2007
Briley D and Danziger S 2007 'The Games Shoppers Play: Differential Effectiveness of Game-based Promotions across Consumers', Asia Pacific Advances in Consumer Research, 1st January 2007-31st December 2007
Briley D and Aaker JA 2006 'When does culture matter?: Effects of personal knowledge on the correction of culture-based judgements', Journal of Marketing Research, vol.43:3, pp. 395-408
Briley D and Aaker JA 2006 'Bridging the culture chasm: Ensuring that consumers are healthy, wealthy and wise', Journal of Public Policy and Marketing, vol.25:1, pp. 53-66
Aaker JA and Briley D 2006 'Trends in Marketing: When Does Culture Matter in Marketing', Finance and Management, vol.6, pp. 6-7
Briley D and Danziger S 2006 'The games shopper play: Differential effectiveness of game based promotions across consumers', Borderless Consumption: Advances in Consumer Research (ACR) Asia Pacific Conference, Sydney, 17th June 2006
Briley D, Morris M and Simonsen I 2005 'Cultural chameleons: Biculturals, conformity motives, and decision making', Journal of Consumer Psychology, vol.15:4, pp. 351-363
Lee J and Briley D 2005 'Exploring repeat exposure effects of internet advertising', Asia Pacific Advances in Consumer Research, 1st January 2005-31st December 2005
Briley D and Darke P 2004 'Consumers' beliefs about luck and reactions to lucky and unlucky situations', Advances in Consumer Research, 1st January 2004-31st December 2004
Briley D and Wyer Jr. R 2002 'The effects of group membership on the avoidance of negative outcomes: Implications for social and consumer decisions', Journal of Consumer Research, vol.29:3, pp. 400-415
Briley D and Wyer Jr. R 2001 'Transitory determinants of values and decisions: The utility (or non-utility) of individualism-collectivism in understanding cultural differences', Social Cognition, vol.19:3, pp. 198-229
Briley D, Morris M and Simonsen I 2000 'Reasons as carriers of culture: Dynamic vs. dispositional models of cultural influence on decision making', Journal of Consumer Research, vol.27:2, pp. 157-178
- Responding to diabetes threats: Understanding “challenge” versus “threat” reactions across cultures; Donnel Briley; Business School Pilot Research Scheme.
2013 - 2015
- Evaulating the effectiveness of the Ultra Poor Graduation Program in India; Voola R, Briley D, Goodwin S, Henry P, Ratnakar D, Mudambi S.; International Program Development Fund (IPDF).
Recent Units Taught
EMBA6005 Managing Growth
2016: Int Jan,
MKTG6015 Digital and Social Media Marketing
MKTG6203 Innovative Marketing Strategies
SMBA6006 Innovation in Strategic Marketing
2015: Int Jul, S2,
SMBA6112 Strategic Use of Social Technology
2016: Int Nov,