BA Wat. MBA McGill PhD Toronto
H69 - Economics and Business Building
The University of Sydney
NSW 2006 Australia
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Elizabeth Cowley has an MBA in Marketing and Management Information Systems from McGill University in Montreal. After graduating, Elizabeth worked for several years in the Marketing and Marketing Planning departments of the largest integrated oil company in Canada. Her doctorate was completed under the supervision of Andrew Mitchell from the University of Toronto where she studied under some of the world's leading memory researchers. Her research interests are consumer memory and decision making. Elizabeth's memory research focuses on how the organisation of memory affects the retrieval of brand information and the conditions under which memory is distorted during retrieval. Her research of memory distortion is not limited to memory for facts, but also memory for affective reactions to consumption experiences, an important input for future choice. She has also investigated the role that retrieval confidence plays in choice.
Elizabeth's research is published in the Journal of Consumer Research, the Journal of Consumer Psychology, the International Journal of Research in Marketing, the Academy of Marketing Science, the Journal of Advertising, and the Journal of Business Research.
Elizabeth currently has an Australian Research Council Linkage grant with her Linkage partner Russell Corporate Advisory.
Business School professors Christina Anthony and Elizabeth Cowley found that consumers who tell lies over the course of a customer-service encounter experience higher satisfaction if they get what they want than people who obtain a favorable outcome by telling the truth.
NBC News - Bottom Line
NBC News reports that Christina Anthony and Elizabeth Cowley have found that consumers who tell lies over the course of a customer-service encounter experience higher satisfaction if they get what they want than people who obtain a favorable outcome by telling the truth.
Week in Ideas: The Business of Lying 13 Apr 2012
Wall Street Journal
The Wall Street Journal has reported on the research conducted by Dr Christina Anthony and Professor Elizabeth Cowley, Discipline of Marketing at the University of Sydney Business School, which suggests that consumers feel more satisfied if they lie and get what they want than if they tell the truth.
How Dishonesty Can Be Good for Consumers 03 Apr 2012
The Atlantic has reported on the results of research conducted by Dr Christina Anthony and Professor Elizabeth Cowley, Discipline of Marketing at the University of Sydney Business School, which suggests that consumers feel more satisfied if they lie and get what they want than if they tell the truth.
Lying can bring more satisfaction 25 Mar 2012
No doubt, honesty pays. But lying brings more satisfaction, researchers have claimed.
The results will aid policy makers in their assessment of harm minimisation strategies such as voluntary self exclusion. Discovering when 'flawed' thinking about previous gambling episodes can be used to justify potentially irresponsible gambling decisions will assist in the design of new prevention measures for irresponsible gamblers and those at risk. The strategies developed here will be useful for gamblers to empower themselves and avoid behaviour they will regret later. Australia will benefit from insights into how and why irresponsible episodes occur and how to prevent them.
ARC Discovery Project
Recent Units Taught
2013: Semester 2,