Elizabeth Cowley

BA Wat. MBA McGill PhD Toronto
Professor
elizabeth.cowley@sydney.edu.au

Room 541
H69 - Economics and Business Building
The University of Sydney
NSW 2006 Australia

Phone: +61 2 9351 6433
Fax: +61 2 9351 6732

Elizabeth Cowley has an MBA in Marketing and Management Information Systems from McGill University in Montreal. After graduating, Elizabeth worked for several years in the Marketing and Marketing Planning departments of the largest integrated oil company in Canada. Her doctorate was completed under the supervision of Andrew Mitchell from the University of Toronto where she studied under some of the world's leading memory researchers. Her research interests are consumer memory and decision making. Elizabeth's memory research focuses on how the organisation of memory affects the retrieval of brand information and the conditions under which memory is distorted during retrieval. Her research of memory distortion is not limited to memory for facts, but also memory for affective reactions to consumption experiences, an important input for future choice. She has also investigated the role that retrieval confidence plays in choice.

Elizabeth's research is published in the Journal of Consumer Research, the Journal of Consumer Psychology, the International Journal of Research in Marketing, the Academy of Marketing Science, the Journal of Advertising, and the Journal of Business Research.

Elizabeth currently has an Australian Research Council Linkage grant with her Linkage partner Russell Corporate Advisory.

Research Expertise

Research Interests

• Advertising misinformation
• Distortion of episodic memory
• The construction of evaluations
• The organization of consumer memory