Find us on Facebook Find us on LinkedIn Follow us on Twitter Subscribe to our YouTube channel Instagram

Gregory Whitwell

Gregory Whitwell

BEc(Hons), Monash; PhD, Melbourne
Dean, Business School

Rm 5008
H70 - Abercrombie Building
The University of Sydney
NSW 2006 Australia

Telephone +61 2 9351 3084
Fax +61 2 9351 6639
business.dean@sydney.edu.au

Bio

Professor Gregory Whitwell became Dean of the University of Sydney Business School in June 2014.

His past appointments include high-profile leadership roles across the academic sector. Prior to joining the University of Sydney, he was a Professor of Marketing and Senior Deputy Dean of the Australian School of Business (ASB) at the University of New South Wales (UNSW). Serving as its de facto chief operating officer from 2011, he was responsible for the execution of ASB strategy, requiring the alignment of academic staffing, education programs and research activities with the school's strategic priorities. In this role, he was also responsible for leading ASB-wide initiatives and reviews.

Before his UNSW appointment, Greg was Deputy Dean and Director (Graduate School of Business and Economics) in the Faculty of Business and Economics at the University of Melbourne; and Chair, Academic Senate, U21 Global.

Previously, he held a variety of positions at the University of Melbourne, including acting Pro Vice-Chancellor (Teaching, Learning and Equity) in 2009; the inaugural Associate Dean (Academic Programs) in the Faculty of Economics and Commerce; and the inaugural Associate Dean (International).

Greg gained his first degree in 1978, a Bachelor of Economics with First Class Honours, from Monash University. He went on to acquire a PhD in Economic History at the University of Melbourne in 1982.

His early research focused on the Australian economy in the period from World War II onwards, in particular the role of public policy in shaping the development of the Australian economy and the changing nature of the economic ideas and ideologies that underpin Australian economic policies. This research included work in the field of marketing, notably a monograph on the rise of consumer society in postwar Australia, and another monograph examining the international marketing activities of the Australian Wheat Board. He also has research expertise in multinationals and contributes to a repository of multinational research data.

Greg's excellence as a researcher in the field of economic history was acknowledged by the award of the prestigious Academy of the Social Sciences in Australia Medal, in 1989.

In the 1990s, his research interests moved increasingly toward marketing and international business, including market orientation, the role of the marketing function within organisations, country-of-origin effects, and product development for export markets. He is the joint winner of two best paper awards at American Marketing Association conferences.

A highly regarded teacher, he has taught in the field of marketing and strategy at all levels, from undergraduate to executive education. His courses included Marketing Management, Strategic Marketing, e-Marketing and Retailing, and Global Marketing. He also supervised a large and distinguished cohort of doctoral students in marketing.

For Melbourne Consulting and Customised Programs, he taught two courses in the Master of Enterprise: Marketing for Managers; and Strategy, Ethics and Governance. Since 2005, he taught the Business Environment and Strategy module in the PETRONAS Management Development Programme offered in Kuala Lumpur.

Newsroom articles

  • Sydney Business School’s Management Program Takes Global Stage 08 Jun 2017

    MBA News

    MBA News published an article about the Business School ranking number one in The Economists inaugural ranking of global Master of Management (MMgt) programs. Business School Dean Professor Gregory Whitwell and Deputy Dean Professor John Shields were quoted in the article.

  • A study of Kuhnian philosophy brings lessons on management style 12 Sep 2016

    Financial Times

    Dean of the Business School, Professor Gregory Whitwell, authored an opinion piece for the Financial Times about how Kuhnian philosophy can shift ideas about traditional management theories.

  • University of Sydney Business School searches for meaning and purpose 07 Feb 2016

    Australian Financial Review

    Dean of the Business School, Professor Greg Whitwell, was quoted in the Australian Financial Review about changes to the School which will require all Bachelor of Commerce students to study how business can improve lives.

  • Sydney has top PT minds 25 Jun 2015

    Australasian Bus and Coach News

    Australasian Bus and Coach News quotes Business School Dean, Professor Greg Whitwell and Professors Corinne Mulley and David Hensher in an article about the University of Sydney being recognised as the world's leading public transport researcher.

  • Too many talented achievers are overlooked, says business school chief 02 Mar 2015

    Australian Financial Review

    Professor Greg Whitwell authors an opinion piece in the Australian Financial Review about the demographic of undergraduate enrolments in business.

See all Newsroom items for Gregory Whitwell

2014

4
Journal Article/s

Carrington M, Neville B and Whitwell G 2014 'Lost in Translation: Exploring the Ethical Consumer Intention-Behaviour Gap', Journal of Business Research, vol.67:1, pp. 2759-2767 [Link]

2013

4
Journal Article/s

Josiassen A, Lukas B and Whitwell G 2013 'The halo model of origin images: Conceptualisation and initial empirical test', Journal of Consumer Behaviour, vol.12:4, pp. 253-266 [Link]

Lukas B, Whitwell G and Heide J 2013 'Why Do Customers Get More Than They Need? How Organizational Culture Shapes Product Capability Decisions', Journal of Marketing, vol.77:1, pp. 1-12 [Link]

2012

4
Journal Article/s

Merlo O, Lukas B and Whitwell G 2012 'Marketing's Reputation and Influence in the Firm', Journal of Business Research, vol.65:3, pp. 446-452 [Link]

2011

4
Journal Article/s

Terawatanavong C, Whitwell G, Widing R and O'Cass A 2011 'Exploring the Nexus between Technological Turbulence, Supplier Market Orientation, and Buyer Satisfaction', Journal of Business Research, vol.64:8, pp. 911-918 [Link]

Neville B, Whitwell G and Bell S 2011 'Stakeholder Salience Revisited: Refining, Redefining, and Refueling an Underdeveloped Conceptual Tool', Journal of Business Ethics, vol.102:3, pp. 357-378 [Link]

2010

4
Journal Article/s

Carrington M, Neville B and Whitwell G 2010 'Why Ethical Consumers Don't Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically-Minded Consumers', Journal of Business Ethics, vol.97:1, pp. 139-158 [Link]

2009

4
Journal Article/s

Josiassen A, Lukas B and Whitwell G 2009 'Country-of-Origin Contingencies: Competing Perspectives on Product Familiarity and Product Involvement', International Marketing Review, vol.25:4, pp. 423-440 [Link]

2008

4
Journal Article/s

Merlo O, Lukas B and Whitwell G 2008 'Heuristics Revisited: Implications for Marketing Research and Practice', Marketing Theory, vol.8:2, pp. 189-204 [Link]

2007

4
Journal Article/s

Terawatanavong C, Whitwell G and Widing R 2007 'Buyer Satisfaction and Relational Exchange Across the Relationship Lifecycle', European Journal of Marketing, vol.41:7/8, pp. 915-38 [Link]

Lukas B, Whitwell G and Hill P 2007 'Export Planning Orientation and its Antecedents: Evidence from Exporting IT Products', Journal of Business Research, vol.60:12, pp. 1282-89 [Link]

2006

4
Journal Article/s

Merlo O, Bell S, Menguc B and Whitwell G 2006 'Social Capital, Customer Service Orientation and Creativity in Retail Stores', Journal of Business Research, vol.59:12, pp. 1214-1221 [Link]

Whitwell G, Lukas B and Hill P 2006 'Stock Analysts' Assessments of the Shareholder Value of Intangible Assets', Journal of Business Research, vol.60:1, pp. 84-90 [Link]

2005

4
Journal Article/s

Lukas B, Whitwell G and Doyle P 2005 'How Can a Shareholder Value Approach Improve Marketing's Strategic Influence?', Journal of Business Research, vol.58:4, pp. 414-22 [Link]

2004

4
Journal Article/s

Merlo O, Whitwell G and Lukas B 2004 'Power and Marketing', Journal of Strategic Marketing, vol.12:4, pp. 207-18 [Link]

2003

1
Book/s

Whitwell G, Lukas B and Doyle P 2003 'Marketing Management: A Strategic, Value-Based Approach', John Wiley & Sons Inc, St. Lucia, Australia, pp. 471 [Link]

2
Book Section/s

Whitwell G 2003 'Electronic Marketing' in E-Business: Value Creation for Management, ed. Danny Samson, Prentice-Hall, Sydney, Australia, pp. 102-27

4
Journal Article/s

Glenane-Antoniadis A, Whitwell G, Bell S and Menguc B 2003 'Extending the Vision of Social Marketing through Social Capital Theory: Marketing in the Context of Intricate Exchange and Market Failure', Marketing Theory, vol.3:3, pp. 323-43 [Link]

2002

4
Journal Article/s

Bell S, Whitwell G and Lukas B 2002 'Schools of Thought in Organizational Learning', Journal of the Academy of Marketing Science, vol.30:1, pp. 70-86 [Link]

2001

4
Journal Article/s

Whitwell G and Nicholas S 2001 'Weight and Welfare of Australians, 1890–1940', Australian Economic History Review, vol.41:2, pp. 159–175 [Link]

1999

4
Journal Article/s

Nicholas S, Merrett D, Purcell W and Whitwell G 1999 'The Transfer of Human Resource and Management Practice by Japanese Multinationals to Australia: Do Industry, Size and Experience Matter?', The International Journal of Human Resource Management, vol.10:1, pp. 72-88 [Link]

1998

2
Book Section/s

Nicholas S, Merrett D, Purcell W and Whitwell G 1998 'Japanese Multinationals in Australia in the 1990s: Manufacturing, Financial Services and Tourism' in Industrial Policy in Australia and Japanese Multinationals [Australia no Sangyouseisaku to Nihon no Takokuseki Kigyou], ed. Masao Yamanaka and Akira Kawaguchi, Yachiyo Shuppan Co, Tokyo, Japan, pp. 1-20

1997

2
Book Section/s

Whitwell G, De Souza C and Nicholas S 1997 'Height, Health and Economic Growth in Australia, 1860-1940' in Industrial Policy in Australia and Japanese Multinationals [Australia no Sangyouseisaku to Nihon no Takokuseki Kigyou], ed. Masao Yamanaka and Akira Kawaguchi, Yachiyo Shuppan Co, Tokyo, Japan, pp. 1-20

4
Journal Article/s

Whitwell G 1997 'Future Directions for the Australian Economic History Review', Australian Economic History Review, vol.37:3, pp. 275-81 [Link]

Nicholas S, Merrett D, Purcell W and Whitwell G 1997 'Japanese Multinationals in Australia in the 1990s: Manufacturing, Financial Services and Tourism [Translated in Japanese 1998]', Otomon Gakuin Bulletin of Australian Studies [Link]

1996

4
Journal Article/s

Nicholas S, Merrett D, Purcell W, Whitwell G and Kimberley S 1996 'Japanese Foreign Direct Investment in Australia in the 1990s: Manufacturing, Financial Services and Tourism', Asia Pacific Economic Papers:256, pp. 1-24 [Link]

Whitwell G 1996 'Market Entry Modes and Performance: A Pilot Study of Multinational Firms in the Asia-Pacific Region', New Zealand Journal of Business, vol.18:1, pp. 67-78

1995

2
Book Section/s

Whitwell G 1995 'Economic Policy' in The Menzies Era: A Reappraisal of Government Politics and Policies, ed. J. Warhurst, J. Nethercote and S. Prasser, Hale & Iremonger, Sydney, Australia, pp. 166-84

1994

2
Book Section/s

Whitwell G 1994 'Economic Policy' in Developments in Australian Politics, ed. J. Brett, J. Gillespie and M. Goot, Palgrave Macmillan, Melbourne, Australia, pp. 217-33

Whitwell G and Merrett D 1994 'The Empire Strikes Back: Marketing Australian Beer and Wine to the United Kingdom' in Adding Value: Brands and Marketing in Food and Drink, ed. G. Jones and N. Morgan, Routledge, London, United Kingdom, pp. 162-88

Whitwell G 1994 'The Power of Economic Ideas? Explaining Australia's Keynesian Revolution' in State and Economy: Australian Essays, ed. S. Bell and B. Head, Oxford University Press, Melbourne, Australia, pp. 119-41

1993

2
Book Section/s

Whitwell G 1993 'Economic Affairs' in Whitlam Revisited: Policy Development, Policies and Outcomes, ed. H. Emy, O. Hughes and R. Mathews, Pluto Press, Leichardt, Australia, pp. 32-62

Whitwell G 1993 'International Wheat Marketing in the Post-War Period: An Australian Perspective on the Era of Discriminating Buyers' in The Rise and Fall of Mass Marketing, ed. R. S. Tedlow and G. Jones, Routledge, London, United Kingdom, pp. 162-82

4
Journal Article/s

Whitwell G 1993 'Economic Ideas and Economic Policy: The Rise of Economic Rationalism in Australia', Australian Economic History Review, vol.33:2, pp. 8-28

Whitwell G 1993 'Regulation and Deregulation of the Australian Wheat Industry: the "great wheat debates" in historical perspective', Australian Economic History Review, vol.33:1, pp. 22-48

1991

1
Book/s

Whitwell G and Sydenham D 1991 'A Shared Harvest: Australian Wheat Industry, 1939-89', Palgrave Macmillan, Melbourne, Australia, pp. 350

4
Journal Article/s

Whitwell G 1991 'Commodity Price Stabilisation Schemes: A Case Study of the Australian Wheat Industry's Stabilisation Scheme, 1948 to 1989', Australian Economic Review:3rd Quarter, pp. 52-60

1990

2
Book Section/s

Whitwell G 1990 'Economy' in The Penguin Australian Encyclopaedia, Viking Penguin, Melbourne, Australia, pp. 152-55

4
Journal Article/s

Whitwell G 1990 'The Triumph of Economic Rationalism: The Treasury and the Market Economy', Australian Journal of Public Administration, vol.49:2, pp. 124-40 [Link]

1989

1
Book/s

Whitwell G 1989 'Making the Market: The Rise of Consumer Society', McPhee-Gribble, Melbourne, Australia, pp. 74

1988

2
Book Section/s

Whitwell G 1988 'Charles and Reginald Bright' in Australian Financiers: Some Biographical Essays, ed. C.B. Schedvin and R.T. Appleyard, Palgrave Macmillan, Melbourne, Australia, pp. 137-59

1987

4
Journal Article/s

Whitwell G 1987 'The Treasury Line', Canberra Bulletin of Public Administration:53, pp. 9-20

1986

1
Book/s

Whitwell G 1986 'The Treasury Line', Allen & Unwin, Sydney, Australia, pp. 308

1985

4
Journal Article/s

Whitwell G 1985 'The Social Philosophy of the F & E Economists', Australian Economic History Review, vol.20:1, pp. 1-19

1981

2
Book Section/s

Whitwell G and Schedvin C 1981 'The Great Depression of the 1930s' in Readings in Economics, ed. M. Grant, Hargreen Publishing, Melbourne, Australia, pp. 56-68

Selected grants

2017

Videos

The UN Social Good Summit Australia brought together business leaders, academics and NGO representatives to examine the impact of social good initiatives around the world.

3:50 mins Play video Download video (YouTube - Mb) Watch on YouTube


Current Business School student Christine Ma sits down with Dean of the University of Sydney Business School, Professor Gregory Whitwell to discuss his vision for the future.

3:39 mins Play video Download video (YouTube - Mb) Watch on YouTube


Visit The University of Sydney Business School YouTube Channel