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Jason Hurley

Jason Hurley

BBus(Hons) Griffith University, Australia
PhD Candidate

Research Centre
H69 - Codrington Building
The University of Sydney
NSW 2006 Australia

Telephone +61 4 0507 9464


Jason holds a Bachelor of Business (Honours) degree from Griffith University, Australia. He has studied numerous aspects of business throughout his academic career, however specialised his focus by majoring in Logistics and Supply Network Management. Jason’s honours research examined the logistics network at a major organisation in the Australian grocery industry. Specifically, he analysed the economic and environmental impact of supply chain operations evolving to facilitate electronic commerce. Jason was awarded First Class Honours, and recognised for consistent academic achievement by receiving the Griffith Award for Academic Excellence in 2014.

Jason commenced his PhD at the Institute of Transport and Logistics Studies (ITLS) in late July 2015. He is working under the supervision of Associate Professor Behnam Fahimnia as part of the Australian Research Council (ARC) funded program to establish a Centre for Food and Beverage Supply Chain Optimisation. This industry-linked project enables Jason to conduct an empirical investigation with partner Coca-Cola Amatil. His research is focused in the area of Behavioural Operations, aiming to improve the efficacy of judgemental demand forecasting and inventory management practices.

Thesis working title

The Ripple Effect Caused by Judgmental Forecast Adjustments

Jason’s research contributes to the field of Behavioural Operations Management by attempting to discover and better explain human behavioural issues in model-based problem solving. The aim is to investigate the degree to which sales promotions can influence judgemental forecast adjustments, and subsequently, inventory replenishment decisions. Key behavioural factors that cause inefficiencies for decision makers to accurately adjust statistically derived quantities are concurrently explored. An empirical case study investigation is undertaken at Coca-Cola Amatil, Australia, consisting of interviews, archival data analysis, and behavioural experiments.

Supervisors: Behnam Fahimnia, Mohsen Reisi


Conference Paper/s

Hurley J, Fahimnia B, Reisi M and Bendoly E 2017 'The Ripple Effect Caused by Judgmental Forecast Adjustments', 12th INFORMS Behavioral Operation Conference, Cambridge, United States, 14th July 2017


Conference Paper/s

Hurley J, Fahimnia B, Reisi M and Bendoly E 2016 'Judgmental Forecast Adjustment in Light of Sales Promotions: an Experiment', 27th Production and Operations Management Society Annual Conference, Orlando, United States, 9th May 2016