BCom, MMarkMgt Griffith; GradCertEdStud, PhD Sydney
H69 - Economics and Business Building
The University of Sydney
NSW 2006 Australia
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Dr Jeaney Yip is currently a lecturer in Marketing and the Undergraduate Coordinator for the discipline of Marketing. She is an active member of the International Centre for Research on Organisational Discourse Strategy and Change (ICRODSC).
Her research is multi-disciplinary and involves the study of discourse and identity in relation to organizations specifically in contexts such as religion, higher education, gender and consumer culture. She utilises a social constructionist approach to research, and qualitative methods especially discourse analysis for meaning and theory construction.
Awards and honours
Nominated, Business School Teaching Award, 2011, 2013
Dean's Citation for Teaching, University of Sydney, Australia, 2009.
Nominated, Faculty's Wayne Lonergan Outstanding Teacher Award, University of Sydney, Australia, 2004, 2005.
Faculty Teaching Excellence Award, University of Sydney, Australia, 2003.
Nominated, Pearson Marketing Educator of the Year award, University of Sydney, Australia, 2003.
Nine MSN News
A Christian pastor in Singapore stands accused of stealing more than $40 million from his own church to fund his wife's singing career.
A Singaporean "mega-church" has been embroiled in a donation scandal. Business School lecturer Jeaney Yip provided expert comment to Bloomberg on the questionable marketing tactics employed by this new breed of church.
Yip J 2014 'Marketing and branding God: So what?', 39th Annual Macromarketing Conference, London, United Kingdom, 5th July 2014
Yip J and Ainsworth S 2013 'Individualising the Gospel: neo-liberalism in mega-church practice', 38th Annual Macromarketing Conference, Toronto, Canada, 7th June 2013
Yip J 2012 'The Marketisation of Globalised Religion', Global Marketing Conference 2012, Seoul, Korea, (South) Republic of, 22nd July 2012
Yip J and Ainsworth S 2012 'Constructing the Colour Sisterhood: a Discourse Analysis of an Imagined Community', 11th ACR Conference on Gender, Marketing and Consumer Behaviour, Queenstown, New Zealand, 5th July 2012
Yip J 2012 'Marketing the Sacred: the case of Mega-churches', International Conference on Religion and Business: Contestations in Southeast Asia, Kuala Lumpur, Malaysia, 28th June 2012
Yip J 2011 'The Discursive Construction of a Church Brand', Religions as Brands - The Marketization of Religion and Spirituality Conference, Lausanne, Switzerland, 15th October 2011
Yip J 2011 'Performing a Branded Identity: a Charismatic Preacher and his Church', 7th International Critical Management Studies CMS7 2011 Conference, Naples, Italy, 13th July 2011
Yip J and Ainsworth S 2010 ' “Truly Sick”: Reconstructing Authenticity in a Church Crisis', 9th International Conference on Organizational Discourse 2010 - "Crises, Corruption, Character and Change", Amsterdam, Netherlands, 16th July 2010
Yip J 2010 'Branding religion: the inter-discursive construction of a mega-church's corporate identity through artefacts, practice and performance', PhD Thesis, The University of Sydney, Sydney, Australia
Yip J and Ainsworth S 2009 'Religious Artefacts as Consumer Culture Products', Association for Consumer Research Annual North American Conference 2009 - "A World of Knowledge At the Point of Confluence", Pittsburgh, United States, 25th October 2009
Yip J and Ainsworth S 2009 'Branded religion: constructing a marketable church identity', 25th European Group for Organizational Studies (EGOS) Colloquium - "Passion for creativity and innovation - Energizing the study of organizations and organizing", ESADE Business School, Barcelona, Spain, 4th July 2009
Yip J 2008 'Warrior, Princess, Daughter: Representations of Women in a Contemporary Church', 9th ACR Conference on Gender, Marketing and Consumer Behaviour, Boston, United States, 19th June 2008
Kamvounias P, McGrath-Champ S and Yip J 2008 'Mentoring in academic settings: The views of mentees.', Australian Association for Research in Education Annual Conference AARE 2007, Fremantle, Australia, 1st January 2008-31st December 2008
Yip J 2007 'The Alternative Marketplace: Marketing Well-Being' in Marketing, ed. P Kotler, L Brown, S Adam, S Burton and G Armstrong, Prentice Hall, Sydney, Australia
Charbonneau J, Yip J and Lim J 2007 'Active Book' in Marketing, ed. P Kolter, L Brown, S Adam and G Armstrong, Prentice Hall, Sydney, Australia
Yip J 2007 'Me, my life and God: Multiple Discourses in Contemporary Praise and Worship Music', New Zealand Discourse Conference: The Challenge of Discourse Analysis, Auckland, New Zealand, 8th December 2007
Yip J 2007 'Sing Hallelujah and your Dreams shall Come True: A Study into multiple Discourses of Christian Music and Cultural Change', European Association for Consumer Research, Milan , Italy, 14th July 2007
Kamvounias P, McGrath-Champ S and Yip J 2007 'Mentoring in Academic Settings: The Views of Mentees', Australian Association for Research in Education Annual Conference AARE 2007, Fremantle, Australia, 29th November 2007
Yip J 2006 'Flying cheap: Budget airlines soar to the skies' in Principles of Marketing, ed. P Kotler, L Brown, S Adam and G Armstrong, Prentice Hall, Sydney, Australia
Yip J and Lim J 2006 'Me, my i-Pod and my life: A narrative study into technology appropriation by young Australian consumers', Proceedings of the Academy of Marketing Conference (AM2006), London, United Kingdom, 6th July 2006
Yip J 2006 'Singing, seeing, believing: An analysis of religious expression', Borderless Consumption: Advances in Consumer Research (ACR) Asia Pacific Conference, Sydney, Australia, 17th June 2006
Yip J 2006 'Religion and marketing: Discourse on the contemporary church', Macromarketing – the Future of Marketing? - 31st Annual Macromarketing Conference, Queenstown, New Zealand, 8th June 2006
Yip J 2005 'Constructions of the sacred: Implications for consumer transformations', Association for Consumer Research/Marketing Science Institute (ACR/MSI) Qualitative Data Workshop, Nebraska, United States, 20th May 2005
Anthony CI, Yip J and Zlatevska N 2005 'The Art of Breaking Up', European Advances in Consumer Research, Goteborg, Sweden, 1st - 30th June 2005
Yip J 2004 'New generation churches: Repositioning 'christendom' to scale new heights' in Marketing, Pearson Education - Prentice Hall, pp. 377-381
Davis T and Yip J 2004 'Reconciling Christianity and modernity: Australian youth and religion', Advances in Consumer Research, vol.31, pp. 113-117
Comerton-Forde C, Kitay J, Nicholas S and Yip J 2004 'Managing group work in public policy programmes', Launching Conference of the Network of Asia-Pacific Schools and Institutes of Public Administration and Governance (NAPSIPAG), Kuala Lumpur, Malaysia, 8th December 2004
Comerton-Forde C, Kitay J, Nicholas S and Yip J 2004 'Enhancing learning outcomes through group work', Global conference on excellence in education and training: Educational excellence through creativity, innovation and enterprise, Singapore, 22nd May 2004
Yip J 2003 'Diversity in class participation and learning: A postgraduate experience', Vice-Chancellor's Showcase: Graduates for the world, University of Sydney, Australia, 6th November 2003
- Discourse analysis
- Identity research
- Marketing and religion
- Mega-church research