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Jeaney Yip

Jeaney Yip

BCom, MMarkMgt Griffith; GradCertEdStud, PhD Sydney
Lecturer

Rm 507
H69 - Economics and Business Building
The University of Sydney
NSW 2006 Australia

Telephone +61 2 9351 5494
Fax +61 2 9351 6732
jeaney.yip@sydney.edu.au

Bio

Dr Jeaney Yip is currently a lecturer in Marketing and the Undergraduate Coordinator for the discipline of Marketing. She is an active member of the International Centre for Research on Organisational Discourse Strategy and Change (ICRODSC).

Her research is multi-disciplinary and involves the study of discourse and identity in relation to organizations specifically in contexts such as religion, higher education, gender and consumer culture. She utilises a social constructionist approach to research, and qualitative methods especially discourse analysis for meaning and theory construction.

Awards and honours

Nominated, Business School Teaching Award, 2011, 2013

Dean's Citation for Teaching, University of Sydney, Australia, 2009.

Nominated, Faculty's Wayne Lonergan Outstanding Teacher Award, University of Sydney, Australia, 2004, 2005.

Faculty Teaching Excellence Award, University of Sydney, Australia, 2003.

Nominated, Pearson Marketing Educator of the Year award, University of Sydney, Australia, 2003.

Newsroom articles

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Publications

2014

2
Book Section/s

Yip J 2014 'Marketing the Sacred: the case of Hillsong Church, Australia' in A Moving Faith: Megachurches go ‘South’, ed. J James, Sage

5
Conference Paper/s

Yip J 2014 'Marketing and branding God: So what?', 39th Annual Macromarketing Conference, London, United Kingdom, 5th July 2014

2013

4
Journal Article/s

Yip J and Ainsworth S 2013 '“We aim to provide excellent service to everyone who comes to church!”: marketing mega-churches in Singapore', Social Compass, vol.60:4, pp. 503-16 Link

5
Conference Paper/s

Yip J and Ainsworth S 2013 'Individualising the Gospel: neo-liberalism in mega-church practice', 38th Annual Macromarketing Conference, Toronto, Canada, 7th June 2013

2012

5
Conference Paper/s

Yip J 2012 'The Marketisation of Globalised Religion', Global Marketing Conference 2012, Seoul, Korea, (South) Republic of, 22nd July 2012

Yip J and Ainsworth S 2012 'Constructing the Colour Sisterhood: a Discourse Analysis of an Imagined Community', 11th ACR Conference on Gender, Marketing and Consumer Behaviour, Queenstown, New Zealand, 5th July 2012

Yip J 2012 'Marketing the Sacred: the case of Mega-churches', International Conference on Religion and Business: Contestations in Southeast Asia, Kuala Lumpur, Malaysia, 28th June 2012

2011

5
Conference Paper/s

Yip J 2011 'The Discursive Construction of a Church Brand', Religions as Brands - The Marketization of Religion and Spirituality Conference, Lausanne, Switzerland, 15th October 2011

Yip J 2011 'Performing a Branded Identity: a Charismatic Preacher and his Church', 7th International Critical Management Studies CMS7 2011 Conference, Naples, Italy, 13th July 2011

2010

5
Conference Paper/s

Yip J and Ainsworth S 2010 ' “Truly Sick”: Reconstructing Authenticity in a Church Crisis', 9th International Conference on Organizational Discourse 2010 - "Crises, Corruption, Character and Change", Amsterdam, Netherlands, 16th July 2010

7
Thesis

Yip J 2010 'Branding religion: the inter-discursive construction of a mega-church's corporate identity through artefacts, practice and performance', PhD Thesis, The University of Sydney, Sydney, Australia

2009

5
Conference Paper/s

Yip J and Ainsworth S 2009 'Religious Artefacts as Consumer Culture Products', Association for Consumer Research Annual North American Conference 2009 - "A World of Knowledge At the Point of Confluence", Pittsburgh, United States, 25th October 2009

Yip J and Ainsworth S 2009 'Branded religion: constructing a marketable church identity', 25th European Group for Organizational Studies (EGOS) Colloquium - "Passion for creativity and innovation - Energizing the study of organizations and organizing", ESADE Business School, Barcelona, Spain, 4th July 2009

2008

4
Journal Article/s

Kamvounias P, McGrath-Champ S and Yip J 2008 '“Gifts” in mentoring: mentees’ reflections on an academic development program', International Journal for Academic Development, vol.13:1, pp. 17-25 Link

5
Conference Paper/s

Yip J 2008 'Warrior, Princess, Daughter: Representations of Women in a Contemporary Church', 9th ACR Conference on Gender, Marketing and Consumer Behaviour, Boston, United States, 19th June 2008

6
Conference Proceeding/s

Kamvounias P, McGrath-Champ S and Yip J 2008 'Mentoring in academic settings: The views of mentees.', Australian Association for Research in Education Annual Conference AARE 2007, Fremantle, Australia, 1st January 2008-31st December 2008

Kamvounias P, McGrath-Champ S and Yip J 2008 'Reflections on a formal mentoring program', Sixth Annual Hawaii International Conference on Education, Hawaii, United States, 8th January 2008 Link

2007

2
Book Section/s

Yip J 2007 'The Alternative Marketplace: Marketing Well-Being' in Marketing, ed. P Kotler, L Brown, S Adam, S Burton and G Armstrong, Prentice Hall, Sydney, Australia

Charbonneau J, Yip J and Lim J 2007 'Active Book' in Marketing, ed. P Kolter, L Brown, S Adam and G Armstrong, Prentice Hall, Sydney, Australia

5
Conference Paper/s

Yip J 2007 'Me, my life and God: Multiple Discourses in Contemporary Praise and Worship Music', New Zealand Discourse Conference: The Challenge of Discourse Analysis, Auckland, New Zealand, 8th December 2007

Yip J 2007 'Sing Hallelujah and your Dreams shall Come True: A Study into multiple Discourses of Christian Music and Cultural Change', European Association for Consumer Research, Milan , Italy, 14th July 2007

6
Conference Proceeding/s

Kamvounias P, McGrath-Champ S and Yip J 2007 'Mentoring in Academic Settings: The Views of Mentees', Australian Association for Research in Education Annual Conference AARE 2007, Fremantle, Australia, 29th November 2007 Link

2006

2
Book Section/s

Yip J 2006 'Flying cheap: Budget airlines soar to the skies' in Principles of Marketing, ed. P Kotler, L Brown, S Adam and G Armstrong, Prentice Hall, Sydney, Australia

6
Conference Proceeding/s

Yip J and Lim J 2006 'Me, my i-Pod and my life: A narrative study into technology appropriation by young Australian consumers', Proceedings of the Academy of Marketing Conference (AM2006), London, United Kingdom, 6th July 2006

Yip J 2006 'Singing, seeing, believing: An analysis of religious expression', Borderless Consumption: Advances in Consumer Research (ACR) Asia Pacific Conference, Sydney, Australia, 17th June 2006

Yip J 2006 'Religion and marketing: Discourse on the contemporary church', Macromarketing – the Future of Marketing? - 31st Annual Macromarketing Conference, Queenstown, New Zealand, 8th June 2006

2005

5
Conference Paper/s

Yip J 2005 'Constructions of the sacred: Implications for consumer transformations', Association for Consumer Research/Marketing Science Institute (ACR/MSI) Qualitative Data Workshop, Nebraska, United States, 20th May 2005

6
Conference Proceeding/s

Anthony CI, Yip J and Zlatevska N 2005 'The Art of Breaking Up', European Advances in Consumer Research, Goteborg, Sweden, 1st - 30th June 2005

2004

2
Book Section/s

Yip J 2004 'New generation churches: Repositioning 'christendom' to scale new heights' in Marketing, Pearson Education - Prentice Hall, pp. 377-381

4
Journal Article/s

Davis T and Yip J 2004 'Reconciling Christianity and modernity: Australian youth and religion', Advances in Consumer Research, vol.31, pp. 113-117

5
Conference Paper/s

Comerton-Forde C, Kitay J, Nicholas S and Yip J 2004 'Managing group work in public policy programmes', Launching Conference of the Network of Asia-Pacific Schools and Institutes of Public Administration and Governance (NAPSIPAG), Kuala Lumpur, Malaysia, 8th December 2004

6
Conference Proceeding/s

Comerton-Forde C, Kitay J, Nicholas S and Yip J 2004 'Enhancing learning outcomes through group work', Global conference on excellence in education and training: Educational excellence through creativity, innovation and enterprise, Singapore, 22nd May 2004

2003

6
Conference Proceeding/s

Kitay J and Yip J 2003 'The effects of group formation on groupwork in business education', Hawaii International Conference on Business, Honolulu, United States, 1st January 2003-31st December 2003 Link

Yip J 2003 'Diversity in class participation and learning: A postgraduate experience', Vice-Chancellor's Showcase: Graduates for the world, University of Sydney, Australia, 6th November 2003

Research Expertise

  • Discourse analysis
  • Identity research
  • Marketing and religion
  • Mega-church research

Recent Units Taught