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Jeffrey Lim

Jeffrey Lim

BCom Griff.; M MarkMgt Griff.; PhD Sydney; MMSRS
Associate Lecturer

Rm 502
H69 - Economics and Business Building
The University of Sydney
NSW 2006 Australia

Telephone +61 2 9351 5264
Fax +61 2 9351 6732
jeffrey.lim@sydney.edu.au


Bio

Jeffrey's research explores different issues relating to decision making under uncertainty. His research focuses on how people's decision strategies leading to their judgments may be shaped by information framed through a problem's structures. His research also delineates the circumstances in which decision support systems contribute towards forecasting accuracy and decision quality. He is also interested in researching on how people's decision making under risk and uncertainty are impacted by their culture.

He has presented his works in conferences organised by the Decision Sciences Institute and International Institute of Forecasters. Jeffrey has also contributed to a number of case studies, instructor's resources and reviews for several text publishers in the areas of Marketing, Marketing Research and Services Marketing. He is a recipient of Dean's citation for tutoring in 2009 and 2010. He is currently teaching Marketing Research and New Products Marketing.

Jeffrey is a member of the Australian Market & Social Research Society (AMSRS), International Institute of Forecasters (IIF), and an associate member of the Australian Marketing Institute (AMI). He consults to the Association of Market and Social Research Organisations (AMSRO).

Publications

2013

2
Book Section/s

Lim J 2013 Forthcoming 'ExamView Test-bank' in Marketing Research: Asia Pacific 3rd Edition, ed. W. Zikmund, S. D’Alessandro, B. Lowe, H. Winzar and B. Babin, Cengage Learning, Melbourne, Australia

2012

2
Book Section/s

Lim J 2012 'Case Studies - Costco Australia: Settling Down (Under), The Australian Red Cross Blood Service: Do Something Special, Positioning New Zealand Natural, No Way for Segway?, The Back Yard BBQ Story - The Journey Begins, The Back Yard BBQ Story - Are We There Yet?, The Back Yard BBQ Story - The Finishing Touch' in Marketing Research, ed. J. Hair, B. Lukas and K. Miller, McGraw Hill, Sydney, Australia

7
Thesis

Lim J 2012 'Decision Making under Uncertainty: An Investigation into the Effects of Decision Context, Information Characteristics and Decision Aid on Performance', PhD Thesis, University of Sydney, Sydney, Australia

2011

2
Book Section/s

Lim J 2011 'ExamView Test-bank' in Marketing Research: Asia Pacific 2nd Edition, ed. W. Zikmund, S. Ward, H. Winzar, B. Lowe and B. Babin, Cengage Learning, Melbourne, Australia

2010

2
Book Section/s

Lim J 2010 'Case Study - Love-clicks: when the mouse plays cupid' in Marketing, ed. P Kolter, L Brown, S Adam & G Armstrong, Prentice Hall, Sydney, Australia, pp. 570-3

Lim J 2010 'Banking on customer relationships with interest' in Services Marketing: An Asia-Pacific and Australian Perspective, ed. C. Lovelock, P. Patterson and J. Wirtz , Prentice Hall , Sydney, Australia, pp. 554-7

6
Conference Proceeding/s

Lim J 2010 'Contextual Effects in Decision Making Under Uncertainty', Proceedings of The 39th Annual Meeting of Western Decision Sciences Institute WDSI 2010, Lake Tahoe, United States, 9th April 2010

2008

2
Book Section/s

Lim J 2008 'Case Studies - New Zealand Natural - The Healthy Positioning, Bubbling Up the Easy Way, Touching on Data, Dell - A Battery of Questions, The Back Yard BBQ Story - The Journey Begins, Jessie's Bakery, The Back Yard BBQ Story - Are We There Yet, Groove n Move Pty Ltd, Office Magic, The Back Yard BBQ Story - The Finishing Touch, Office Magic.' in Marketing Research, ed. Connie de Silva, McGraw Hill, Sydney, Australia

2007

2
Book Section/s

Lim J 2007 'If music be the food of love, log on (case study)' in Marketing, ed. P. Kolter, L. Brown, S. Adam and G. Armstrong, Prentice Hall, Sydney, Australia, pp. 730-4

Charbonneau J, Yip J and Lim J 2007 'Active Book' in Marketing, ed. P Kolter, L Brown, S Adam and G Armstrong, Prentice Hall, Sydney, Australia

Lim J 2007 'ExamView Test-bank' in Marketing Research: Asia Pacific Edition, ed. W. Zikmund, S. Ward, B. Lowe and H. Winzar, Cengage Learning, Melbourne, Australia

6
Conference Proceeding/s

Lim J, O'Connor M and Peat M 2007 'The impact of uncertainty information in judgemental forecasting and decision making', 27th International Symposium on Forecasting, New York, United States, 27th June 2007

2006

6
Conference Proceeding/s

Lim J 2006 'Are complex decisions @risk?', Proceedings of the 37th Annual Meeting of the Decision Sciences Institute (DSI), San Antonio, United States, 21st November 2006

Yip J and Lim J 2006 'Me, my i-Pod and my life: A narrative study into technology appropriation by young Australian consumers', Proceedings of the Academy of Marketing Conference (AM2006), London, United Kingdom, 6th July 2006

2005

2
Book Section/s

Lim J 2005 'New Product Research' in Marketing Research: A Pacific Rim edition, ed. D. Aaker, V. Kumar, G. Day and M. Lawley, John Wiley, Brisbane, Australia

5
Conference Paper/s

Lim J and O'Connor M 2005 'Usefulness of stochastic decision aids in judgemental forecasting and decision making', 25th International Symposium on Forecasting, San Antonio, United States, 15th June 2005

6
Conference Proceeding/s

Lim J 2005 'Modelling and simulating new product launch decisions: A study on decision aids influences', Broadening the Boundaries - Proceedings of the 8th Australia and New Zealand Marketing Academy (ANZMAC) Conference, Freemantle, Australia, 7th December 2005

Lim J and O'Connor M 2005 'The utility of simulation tools in decisions about new product launches', 36th Annual Meeting of the Decision Sciences Institute, San Francisco, United States, 22nd November 2005

2004

2
Book Section/s

Lim J 2004 'Testbank for marketing research' in Marketing research, ed. B. Lukas, J. Hair, R. Bush and D. Ortinau, McGraw Hill, Sydney, Australia

1999

2
Book Section/s

Lim J 1999 'Researched and developed' in Internet marketing research: Resources and techniques, ed. E. Forrest, McGraw Hill, Sydney, Australia

Lim J 1999 'Consumer intelligence' in Internet marketing research: Resources and techniques, ed. E. Forrest, McGraw Hill, Sydney, Australia

1997

5
Conference Paper/s

Lim J 1997 'Student research of and through the web', Flexible Practices Symposium hosted by the Griffith Institute for Higher Education (GIHE) of Griffith University, Griffith, Australia, 1st January 1997-31st December 1997

6
Conference Proceeding/s

Forrest E, Lim J, Li N and Henderson K 1997 'Educational resources on the internet: Toward a meta–index', 14th International Conference On Technology and Education, Oslo, Norway, 13th August 1997

Research Expertise

  • Internet/interactive marketing
  • Marketing research

Recent Units Taught