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Kiju Jung

Kiju Jung


Senior Lecturer

Rm 4005
H70 - Abercrombie Building
The University of Sydney
NSW 2006 Australia

Telephone +61 2 9351 6485
kiju.jung@sydney.edu.au

Bio

After completing his doctoral degree from the University of Illinois at Urbana-Champaign (Ph.D in Marketing), Kiju Jung joined the University of Sydney Business School in August 2014. He received a prestigious ACR-Sheth Foundation Dissertation Award in 2013 (public-purpose track), and his research appears in major marketing journals such as Journal of Consumer Research, Journal of Public Policy & Marketing, and Journal of Macromarketing.

His research interests surrounds two specific streams such as (1) consumer behaviours and well-being in the non-WEIRD (Western, Educated, Industrialised, Rich, and Democratic) marketplaces, and (2) the interface of political ideology and marketplace behaviours.

He is teaching an innovative postgraduate unit “Customer Analytics & Relationship Management” that focuses on helping students to be equiped with data literacy through the state-of-art customer analytics such as data mining, predictive analytics, and data visualisation.

Research Interests

His broad interests in consumer behaviours are manifested in two specific research streams. The first research stream aims to explore consumer well-being and behaviours in the non-WEIRD (Western, Educated, Industrialised, Rich, and Democratic) marketplaces, while considering both psychological (e.g., thinking styles, fate beliefs) and ecological factors (e.g., poverty, education, social capital). Understanding consumer behaviours and well-being in the non-WEIRD context is important as our current understanding has often been limited to the WEIRD setting that accounts for less than 20% of the entire population in the world. His research in this area has appeared twice in the Journal of Public Policy & Marketing. 

The second research stream examines how political ideology influences a variety of marketplace behaviours. Given increasing polarisation in social life, it is important to understand the intertwined nature of political ideology and marketplace behaviours. He combines theoretical lens from political psychology with advanced analytical approaches using a large-scale data, and he has two articles published in the Journal of Consumer Research, drawing considerable attention from international media outlet, including LA Times, Boston Globe, and Pacific Standard.

2017

4
Journal Article/s

Jung K, Garbarino E, Briley D and Wynhausen J 2017 'Blue and Red Voices: Effects of Political Ideology on Consumers’ Complaining and Disputing Behavior', Journal of Consumer Research, vol.44:3, pp. 477-499 [Link]

Jung K, Garbarino E, Briley D and Wynhausen J 2017 'Political Ideology and Consumer Research beyond Complaining Behavior: A Response to the Commentaries', Journal of Consumer Research, vol.44:3, pp. 511-518 [Link]

2015

4
Journal Article/s

Venugopal S, Viswanathan M and Jung K 2015 'Consumption Constraints and Entrepreneurial Intentions in Subsistence Marketplaces', Journal of Public Policy & Marketing, vol.34:2, pp. 235-51 [Link]

2014

4
Journal Article/s

Jung K, Shavitt S, Viswanathan M and Hilbe J 2014 'Female Hurricanes Are Deadlier Than Male Hurricanes', Proceedings of the National Academy of Sciences, vol.111:24, pp. 8782-87 [Link]

Jung K, Shavitt S, Viswanathan M and Hilbe J 2014 'Reply to Christensen and Christensen and to Malter: Pitfalls of Erroneous Analyses of Hurricane Names', Proceedings of the National Academy of Sciences, vol.111:34, pp. 3499-3500

Jung K, Shavitt S, Viswanathan M and Hilbe J 2014 'Reply to Maley: Yes, Appropriate Modeling of Fatality Counts Confirms Female Hurricanes Are Deadlier', Proceedings of the National Academy of Sciences, vol.111:37, pp. 3835

Viswanathan M, Jung K, Venugopal S, Minefee I and Jung IW 2014 'Subsistence and Sustainability: From Micro-Level Behavioral Insights to Macro-Level Implications on Consumption, Conservation, and the Environment', Journal of Macromarketing, vol.34:1, pp. 8-27

5
Conference Paper/s

Jung K, Shavitt S and Viswanathan M 2014 'Are Hurricanes with Feminine Names Deadlier Than Hurricanes With Masculine Names?', Society for Consumer Psychology SCP 2014 Annual Winter Conference, Miami, United States, 8th March 2014

2013

5
Conference Paper/s

Jung K, Wyer RS and Viswanathan M 2013 'Power, Gender and Consumption Choices: The Gender-Matching Effect', Society for Consumer Psychology SCP 2013 Annual Winter Conference, San Antonio, United States, 2nd March 2013

2012

4
Journal Article/s

Viswanathan M, Sridharan S, Ritchie R, Venugopal S and Jung K 2012 'Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy', Journal of Public Policy & Marketing, vol.31:2, pp. 159-77

5
Conference Paper/s

Jung K, Viswanathan M, Wyer RS and Albarracin D 2012 'Effects of Timing of Purchase and Perceived Proximity of Climate Change on Green Product Purchase', 2012 Annual Conference of the Association for Consumer Research, Vancouver, Canada, 6th October 2012

Jung K, Wyer RS and Viswanathan M 2012 'General to Specific vs. Specific to General: Spillover vs. Licensing Effect of Overpredicting General vs. Specific Green Behavior in the Future on Immediate Member vs. Non-member Behaviors', 2012 Annual Conference of the Association for Consumer Research, Vancouver, Canada, 6th October 2012

Jung K and Viswanathan M 2012 'Effects of Presence and Search for Meaning in Life and Levels of Literacy on Income and Well-Being in Subsistence Marketplaces', 4th Subsistence Marketplaces Conference, Chicago, United States, 29th July 2012

Jung K and Viswanathan M 2012 'Effects of Temporal, Social, and Spatial Distance of Environmental Problems on Sustainable Consumption Practices in Subsistence Marketplaces', 4th Subsistence Marketplaces Conference, Chicago, United States, 29th July 2012

2011

5
Conference Paper/s

Jung K, Viswanathan M, Albarracin D and Wyer RS 2011 'The Effects of Interplay between Temporal Distances and Cause-Behavior Ordering on Green Product Buying', 6th International Conference on Persuasive Technology, Columbus, United States, 5th June 2011

2010

5
Conference Paper/s

Jung K and Viswanathan M 2010 'The Effects of Temporal Distances on Sustainable Consumption Practices', 1st Carlson on Sustainability Conference, Minneapolis, United States, 1st January 2010-31st December 2010

Jung K, Sridharan S and Viswanathan M 2010 'Understanding Sustainability in Subsistence Marketplace', 3rd Subsistence Marketplace Conference, Chicago, United States, 11th July 2010

2009

5
Conference Paper/s

Viswanathan M and Jung K 2009 'Well-being at the Intersection of Subsistence and Sustainability', 3rd Subsistence Marketplace Conference, Pittsburgh, United States, 25th October 2009

Recent Units Taught

  • MKTG5001 Marketing Principles

    2017: S2,
    2016: S2,

  • MKTG6018 CRM Customer Relationship Management

    2017: S1,
    2016: S1,

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