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Marylouise Caldwell

Marylouise Caldwell

BCom; Hons; PhD UNSW
Associate Professor

Rm 509
H69 - Economics and Business Building
The University of Sydney
NSW 2006 Australia

Telephone +61 2 9036 6179
Fax +61 2 9351 6732


Associate Professor Marylouise Caldwell's research focuses on three distinct areas: social class and hedonic consumption, gender and consumption and how vulnerable consumers access life necessities. Her research manifests as written journal articles, book chapters, video-ethnographies and documentaries. She has been awarded 6 international awards for her film works. Two films are emphasised here. Right to Life: Reducing Maternal Death and Morbidity which won the jury award at 2006 The Association for Consumer Research Conference and People's Choice award at The European Association for Consumer Research Film Festival, Milan: Walk the Talk won the jurors' and the people's choice awards at 2010 The Association for Consumer Research Conference. Her current research focuses on HIV/AIDS activism in Botswana. In this research she highlights the different role enactments adopted by these activists and how they evolve from everyday consumers to become publicly accountable activists fighting for their health consumer rights.

Marylouise has also been the co-recipient of two teaching-related AusAID grants: 1) Building Female Entrepreneurship Capacity in ASEAN: $239,000 and 2) Australian Leaderships Awards (ALA) Fellowships program: A Short Intensive Program in HIV Delivery, $790,000.

Marylouise has held full time faculty posts at The University of Sydney, where she left as Senior Lecturer in The School of Marketing and Head of the Marketing for Technical Managers Stream. She holds a First Class Honours and a PhD degree in Marketing from The University of New South Wales.

Research Grants


Professional Intensive HIV Course

Australian Leadership Awards Fellowships (ALAF) (2011)


Building Female Entrepreneurial Skills for Small to Medium Enterprises (SME) in ASEAN Countries

AusAID Public Sector Linkage Program (2011-2013)


A Short Intensive Professional Program in HIV Program Delivery

Australian Leadership Awards Fellowships (ALAF) (2012)

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Research Expertise

  • Social class & consumption
  • Social marketing esp public health
  • Vulnerable consumers inc. HIV/AIDS activists
  • Audio-visual based research
  • Gendered consumption


Dr Marylouise Caldwell from the Discipline of Marketing, analyses why it's not all doom and gloom for the economy this Xmas.

1:18 mins Play video Download video (mp4 - 11.13Mb) Watch on YouTube

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